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Country Report

Serbia Flag Confectionery in Serbia

| Pages: 36

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Consumers were negatively surprised to see that many chocolate confectionery manufacturers reduced the packaging sizes of their products while keeping the old prices. This was especially visible in tablets, and consumers only learned about it from the media as producers themselves never informed the public about their actions.

COMPETITIVE LANDSCAPE

  • Mondelez International Inc led chocolate confectionery in 2015 in Serbia with a retail value share of 17%. The company has its Milka brand’s enormous popularity and excellent distribution to thank for its leading position. This brand was ranked first in 2015 with a 14% retail value share.

PROSPECTS

  • Chocolate confectionery is expected to see many innovations over the forecast period. This primarily means consumers will be offered more and more different flavours (especially in tablets) such as peach or apple. This is primarily expected from domestic manufacturers, which are slowly but surely transforming from being followers to innovators and trendsetters.

Gum

TRENDS

  • Serbian gum is very concentrated, and one company – William Wrigley Jr Co – accounted for 95% of retail value sales in 2015. The manufacturer offers the following brands: Orbit, Winterfresh, Airwaves, Eclipse and 5 and enjoys an excellent distribution network. Consequently, it is not expected that any producer will be able to challenge William Wrigley Jr Co over the forecast period.

COMPETITIVE LANDSCAPE

  • William Wrigley Jr Co dominated gum in Serbia in 2015 with a 95% retail value share. Its brands, especially Orbit, are very popular among consumers and also enjoy great distribution and massive marketing support. Many consumers even started using the Orbit name as a synonym for any gum product. The leader increased its sales by 6% in 2015.

PROSPECTS

  • No new manufacturers are expected to try to penetrate gum in Serbia over the forecast period, but the existing companies, primarily Perfetti Van Melle Group, Chupa Chups (Grupo) SA and the domestic Paracinka ad are likely to boost their activities and make attempts to win better market positions and higher retail value shares. However, jeopardising William Wrigley Jr Co’s leading position is absolutely impossible.

Sugar Confectionery

TRENDS

  • The domestic manufacturer Pionir doo held the leading position in Serbian sugar confectionery in 2015 with a retail value share of 31%. Even though the producer commanded almost one-third of sugar confectionery, it managed to further increase its share in 2015 by improving the distribution of its products and the marketing support.

COMPETITIVE LANDSCAPE

  • Sugar confectionery is led by domestic manufacturer Pionir doo. The company held 31% retail value share in 2015 and it managed to do so by offering products which have long tradition and are very popular among consumers, such as Negro, Mentol etc. The second-ranked producer in 2015 was Paracinka ad, followed by Kraš dd with respective retail value shares of 18% and 11%.

PROSPECTS

  • Standard mints will remain the largest and most popular category within Serbian sugar confectionery over the forecast period. This category accounted for 35% of sugar confectionery retail value sales in 2015. This share is expected to fall to 33% in 2020, but standard mints will still be the largest single category in Serbian sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Serbia?
  • What are the major brands in Serbia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Serbia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 NBO Company Shares of Gum: % Value 2011-2015
  • Table 30 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 31 Distribution of Gum by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Packaged Food in Serbia - Industry Context

EXECUTIVE SUMMARY

Relatively healthy growth observed in 2015

Strengthening health and wellness and convenience trends

No major changes seen in the competitive landscape other than growth in private label’s share

Growth of modern grocery retailers

Further growth is expected over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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