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Country Report

Singapore Flag Confectionery in Singapore

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • In 2015, miniaturised versions continued to be a key trend in chocolate confectionery. Consumers prefer miniaturised versions for a number of reasons. For example, they are easy to snack on, convenient to carry around, good for sharing as they usually come in large packs and, most importantly, less sinful than a normal sized portion. Manufacturers released more such products in 2015, with Nestlé Singapore taking the lead by launching Kit Kat Chunky Mini during the first quarter of 2015.

COMPETITIVE LANDSCAPE

  • Ferrero SpA maintained its leadership of the category in 2015 with a 23% retail value share. This is down to the fact that several of the company’s brands hold the majority share in a number of categories. Ferrero Rocher leads standard boxed assortments and Kinder Joy dominates chocolate with toys, while Kinder Bueno commands a strong position in countlines. Besides its varied product portfolio, the company has been present for a long time in Singapore and benefits from strong brand equity.

PROSPECTS

  • Chocolate confectionery is expected to record a value CAGR of 5% at constant 2015 prices over the forecast period, this being stronger than the review period average. New product developments as well as consumers’ demand for smaller pack sizes and healthier chocolate confectionery are expected to drive growth within the category.

Gum

TRENDS

  • Under the Regulation of Imports and Exports, the importation into Singapore of any chewing gum is prohibited. The only exception is chewing gum of therapeutic value, such as sugar-free gum that contains calcium lactate to strengthen tooth enamel. This type of gum is permitted for sale in pharmacies and dental clinics, with the names of buyers required to be taken. Due to limited distribution and a lack of marketing, gum in Singapore registered a current value decline of 6% in 2015.

COMPETITIVE LANDSCAPE

  • Mars Foods continued to dominate gum in Singapore in 2015, commanding a 100% value share thanks to its Orbit brand. The withdrawal of Mentos in 2011 saw Orbit become the only brand present. Orbit only offers medicinal gum with proven health benefits.

PROSPECTS

  • Gum is expected to record a value CAGR decline of 10% at constant 2015 prices over the forecast period, this being a slightly sharper drop than the 9% CAGR decline of the review period. Strict control on the sale of chewing gum in Singapore is likely to continue, with limited distribution and a lack of marketing also ensuring that consumer awareness about gum remains low.

Sugar Confectionery

TRENDS

  • In 2015, sugar-free sugar confectionery grew in popularity among Singaporeans who are increasingly conscious about their sugar intake. Manufacturers sought to cater for this trend by introducing more sugar-free products. Another rising trend was increasing consumer demand for functional sweets which offer additional benefits such as herbal extracts or vitamins.

COMPETITIVE LANDSCAPE

  • Mars Foods maintained its leading position in 2015 with an 11% retail value share thanks to the strength of its Eclipse mints brand. Eclipse led the mints category in 2015 with a 37% value share, up from just 17% at the start of the review period.

PROSPECTS

  • Sugar confectionery is expected to record a value CAGR of 2% at constant 2015 prices over the forecast period, which will be faster than the review period average. This is due to the better performance expected from mints, pastilles, gums, jellies and chews, which are preferred by consumers for their soft and chewy texture as well as wider range of flavours.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Singapore?
  • What are the major brands in Singapore?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Singapore - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in Singapore - Company Profiles

Kraft Foods (S) Pte Ltd in Packaged Food (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Kraft Foods (S) Pte Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Kraft Foods (S) Pte Ltd: Competitive Position 2015

Nestlé Singapore Pte Ltd in Packaged Food (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Singapore Pte Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Nestlé Singapore Pte Ltd: Competitive Position 2015

Packaged Food in Singapore - Industry Context

EXECUTIVE SUMMARY

Packaged food records slightly slower retail value growth in 2015 than over the review period

The merger of Kraft Foods and Heinz forms The Kraft Heinz Company

Oriental and local flavours are key to attracting consumers

Internet retailing continues to gain traction in 2015

Packaged food is set to record positive value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumers demonstrate preferences for smaller pack sizes and resealable packaging

Educated consumers more discerning with health and wellness products

Oriental flavours gain in popularity

The polarising performance of private label

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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