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Country Report

Slovakia Flag Confectionery in Slovakia

| Pages: 43

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Demand for premium chocolate confectionery is increasing and consumers are aware of the quality of product ranges. Therefore, producers are implementing new strategies on how to appeal to consumers. Social media is becoming a new phenomenon regarding marketing communications. Social media enables producers to be in closer contact with customers, who are actively engaged in the process of reviewing brand performance. Customers are informed about special sales, limited editions and the availability of new products, and are able to decide which new activity by producers they like the most. Moreover, customers can enter a number of competitions and win interesting prizes. The goal of communication via social media is to build awareness of a brand, induce positive emotions and make it an easier choice for the consumer to select a certain brand from a store.

COMPETITIVE LANDSCAPE

  • Chocolate confectionery was led by Nestlé Slovensko in 2015 with a 36% value share. The flagship brand of the major player is Orion, which recorded a 21% value share. The company’s success was due to its strong international name together with local production in the neighbouring Czech Republic. Nestlé Slovensko was followed by Mondelez Slovakia with a 20% value share, Kraft Foods Slovakia with 8% and Ferrero Ceska and Mars SR, both with 7%.

PROSPECTS

  • Chocolate confectionery is expected to grow at a CAGR of 1% at constant 2015 prices over the forecast period, reaching€309 million in 2020. The category will enjoy further growth thanks to the developing trend towards indulgence, but it will, however, depend heavily on the economic situation in Slovakia.

Gum

TRENDS

  • Gum recorded marginal falls in both volume and current value terms in 2015. Its performance was negatively affected by a decline in purchases of bubble gum, with volume sales declining by 6% which was a slightly steeper decline compared to the review period when 5% CAGR volume sales decline was recorded. Sugarised gum variants recorded significant declines in 2014 as many producers decided to abandon this category and focused their activities more on sugar-free gum.

COMPETITIVE LANDSCAPE

  • Wrigley Slovakia continued to lead gum in 2015, recording an 86% value share. Wrigley owns the leading international gum brand, and this combined with its strong marketing support, frequent promotional events, prize draws and widespread advertising on television allowed the company to maintain a very strong position in gum in Slovakia during 2015. Wrigley Slovakia’s portfolio contains brands such as Orbit (64% value share in 2015), Winterfresh (20%), Spearmint (2%) and Airways and Doublemint, both with 1%. The new brand from Wrigley Slovakia is called 5.

PROSPECTS

  • Gum is set to record growth at a CAGR of 1% at constant 2015 prices over the forecast period, with its performance supported by rising demand. Growth will be further boosted by the increasing purchasing powers of Slovak households and falling unemployment, which will allow consumers to spend more on both indulgence and health-related (dental care) products.

Sugar Confectionery

TRENDS

  • Sugar confectionery recorded a marginal decline in current terms in 2015, and a larger decline of 2% in volume terms. Volume sales declined due to decreasing interest in sugar confectionery, as these are non-essential products and because Slovaks were looking to lead healthier lifestyles towards the end of the review period. The overall decline in volume sales was mostly the result of a poor performance from boiled sweets, which accounted for a 34% volume share of sugar confectionery. Sales of sugar confectionery were threatened the most by gum and chocolate confectionery, which recorded a better performance in 2015.

COMPETITIVE LANDSCAPE

  • Nestlé Slovensko remained the leading company within sugar confectionery in 2015 with a value share of 43%. The company has a strong position thanks to its brands Bon Pari, which accounted for a 16% value share, Sfinx with a 9% value share and Jojo, sugar confectionery developed specially for children, with 7%. Ranked second within sugar confectionery was Figaro Trnava with an 8% value share and third was Haribo GmbH &Co with 5%. All three leading companies were active in 2015in terms of new product launches and in-store promotions, with frequent price discounts and multipack offers.

PROSPECTS

  • Over the forecast period, sugar confectionery is set to grow at a CAGR of 1% at constant 2015 prices, while volume sales are also set to grow at a CAGR of 1%. Category growth will be positively impacted by rising demand thanks to the strengthening purchasing powers of Slovak households and higher demand for new products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Slovakia?
  • What are the major brands in Slovakia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Slovakia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Slovakia - Company Profiles

IDC Holding as in Packaged Food (Slovakia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 IDC Holding as: Key Facts
  • Summary 2 IDC Holding as: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 IDC Holding as: Competitive Position 2015

Packaged Food in Slovakia - Industry Context

EXECUTIVE SUMMARY

Packaged food value sales see slight growth in 2015

Health awareness in Slovakia continues gaining consumers

Packaged food in Slovakia ruled by international manufacturers in 2015

Distribution in Slovakia witnesses only marginal changes in 2015

Packaged food to remain in green territory over forecast period

KEY TRENDS AND DEVELOPMENTS

Slovakia’s economy advancing in 2015

Growing foodservice industry hampers packaged food performance

Health and wellness remains visible trend, but with slower value growth in 2015

Shifts in advertising strategies

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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