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Country Report

South Africa Flag Confectionery in South Africa

| Pages: 74

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • South African retail shelves are sporting an increasing number of imported brands. With the government imposing no duties on importing chocolate, the category is a “free for all”. Both manufacturers such as Nestlé South Africa and Kraft Foods South Africa import their global brands for occasions such as Easter. Leading retailers such as Pick ‘n Pay and Shoprite bring in imported brands from players such as Riegelien, which is a German manufacturer of chocolate. Imports cross all price segments. For example, Shoprite and Checkers had a number of Middle Eastern and Turkish brands for a few months during 2013, particularly in countlines. These brands usually work well with consumers on limited incomes, who regard chocolate as a premium products.

COMPETITIVE LANDSCAPE

  • Kraft Foods South Africa dominates South African chocolate confectionery, holding a value share of 41% in 2013. The company’s Cadbury Dairy Milk tablet is the leading brand, holding an overall share of 12% in 2013. Its Cadbury Lunch Bar is the leading countline and held an overall share of 5.4% in 2013. Nestlé South Africa was second overall at the end of the review period with a 21% value share. The company’s Bar One countline was the second-largest, falling into third position overall with a 5% share. Tiger Consumer Brands Ltd held third position with a 12% value share in 2013. The company’s Beacon brand was second overall with a value share of 9% in 2013.

PROSPECTS

  • It is thought that imported chocolate brands will continue to provide competition for local brands over the forecast period. Despite the fluctuating exchange rate and the current weakness of the rand, it is still cheaper to import some brands rather than produce them locally. This is particularly the case for brands originating from Middle Eastern countries or Turkey, which were widely available in supermarkets such as Shoprite, Checkers and Pick n’ Pay. These affordable products will provide competition for local players over the forecast period. However, other brands which are imported from Europe, such as Ferrero’s Kinder, Ferrero Rocher or some Cadbury varieties, will struggle to compete with locally produced Cadbury’s and Beacon products.

Gum

TRENDS

  • There remains a trend towards gum in slab envelope format over pellets. This is due to convenience as well as the perceived value for money aspect of the product. Consumers like the fact that they can bite off a piece of the stick, rather than having to consume it in its entirety, as this makes the product last longer. Natela Importers entered this category with the extension of the Beechies sugar-free chewing gum into envelope format in February 2013. Other major brands in this category are Kraft Foods’ Stimorol Infinity and Wrigley’s 5.

COMPETITIVE LANDSCAPE

  • Kraft Foods South Africa led gum sales with a value share of almost 68% in 2013. Its Chappies bubble gum brand held the largest value share of just under 40%, and is a popular fixture on hawkers’ tables. The company’s Stimorol chewing gum brand was second with a share of 15%, followed by Dentyne with a 10% value share in 2013. Wrigley was the second-largest player at the end of the review period with a value share of 15% overall. The company’s Orbit and Airwaves brands held 9% and 6% shares respectively. Natela Importers was third, with its Beechies brand in sixth position overall with a share of 5%. Beechies is also the largest player within sugarised chewing gum.

PROSPECTS

  • It is thought that leading manufacturers will focus on tapping into new segments, for example older consumers, or the lower income groups, in order to grow sales. There will be increased focus on advertising and innovation in order to stimulate consumer interest in the category, with the core message being to increase the occasions when gum is consumed.

Sugar Confectionery

TRENDS

  • Manufacturers have focused on innovation in order to attract consumers back to the category. The end of the review period saw innovation in terms of new flavour variants, as well as offering value for money. For example, there is a growing trend towards a larger-sizes within lollipops. Tiger Consumer Brands increased the size of its popular Fizz Pop from 13g to 20.5g over the review period, and other players such as Aldor are implementing similar strategies.

COMPETITIVE LANDSCAPE

  • Tiger Consumer Brands Ltd leads sugar confectionery, holding a 48% value share at the end of the review period. Candy Tops was second with a value share of just under 8% in 2013. In October 2012 Kraft Foods split into two companies. Mondelez International is a high-growth global snacks company which will focus on expansion in developing countries. The other, Kraft Foods Group, is a North American grocery company that will focus on investing in strong brands and cutting costs. Mondelez International is currently the global brand owner of local Kraft Foods South Africa. Brands in this company’s portfolio include Oreo and Cadbury.

PROSPECTS

  • Innovation will be key when it comes to stimulating consumer interest within sugar confectionery over the forecast period. The introduction of limited edition flavours and cross-branding are good ways of innovating in the category and leveraging two big brands such as Tiger Brands’ use of its leading Oros liquid concentrate within sugar confectionery. It is possible that this will increasingly occur over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in South Africa?
  • What are the major brands in South Africa?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in South Africa - Category Analysis

CHOCOLATE CONFECTIONERY IN SOUTH AFRICA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

GUM IN SOUTH AFRICA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY IN SOUTH AFRICA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in South Africa - Company Profiles

National Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 National Brands Ltd: Key Facts
  • Summary 3 National Brands Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 National Brands Ltd: Competitive Position 2013

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tiger Consumer Brands Ltd: Key Facts
  • Summary 6 Tiger Consumer Brands Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Tiger Brands Ltd: Competitive Position 2013

Packaged Food in South Africa - Industry Context

EXECUTIVE SUMMARY

Packaged food experiences growth in 2013

South Africans seek added value and convenience

South African players dominate packaged food

Leading retailers’ smaller format stores meet consumer demand for convenience

Steady growth forecast for South African packaged foods

KEY TRENDS AND DEVELOPMENTS

Convenience demands continue to drive packaging innovation in 2013

Health and wellness remains key within South African packaged food in 2013

Consumers still feeling impact of rising costs and decreased disposable income in 2013

Increased distribution in response to rising demand for convenience in 2013

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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