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Country Report

South Africa Flag Confectionery in South Africa

| Pages: 48

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • With rising commodity costs, chocolate confectionery (as with all packaged food items) witnessed price increases in order to cover costs. Manufacturers chose to reduce the size of their tablets rather than compromise on quality. However, they still had to implement price increases in order to cover costs. Thus, a price war ensued between the leading manufacturers, with consumers benefiting from promotional pricing within the category.

COMPETITIVE LANDSCAPE

  • Kraft Foods South Africa (Pty) Ltd continued to lead chocolate confectionery in 2015 with a value share of 37%. The company’s Cadbury Dairy Milk tablet remained the leading brand with an overall share of 12% in 2015, while the Cadbury Lunch Bar was the leading countline with an overall share of 6%. Nestlé South Africa (Pty) Ltd ranked second with a 22% value share, with the company’s Bar One being the third-ranked brand overall with a 5% share. Tiger Consumer Brands continued to rank third overall with a 9% share. Its Beacon brand saw a drop in share from 5% to 4% over 2014/2015. Lindt & Sprüngli (South Africa) (Pty) Ltd ranked fourth overall with a 6% value share.

PROSPECTS

  • It is thought that the indulgence trend will continue over the forecast period and so existing brands may see further innovation in terms of cross-branding from other snack categories into chocolate confectionery. In order for consumers to still want to pay the higher prices of chocolate tablets, they will need to feel that they are getting some added value. Indulgence inclusions such as cookies and candy are less expensive for manufacturers to use but give the consumer extra indulgence that they are willing to pay for.

Gum

TRENDS

  • Gum is an impulse purchase and so a product that is one of the first to be impacted when consumers are short of money. The category recorded a slowdown in growth in 2015 due to the economic climate as well as the fact that sugarised gum is no longer available in South Africa, with all gum having been converted to the sugar-free format. Leading players such as Kraft Foods have chosen to focus on pushing their core brands, rather than on innovation in order to drive category growth.

COMPETITIVE LANDSCAPE

  • Kraft Foods South Africa (Pty) Ltd continued to lead gum in South Africa in 2015 with a value share of 65%. The company’s Chappies bubble gum remained the strongest brand with an overall value share of 29%, being a popular item on hawkers’ tables. The company’s Stimorol chewing gum ranked second with a value share of 19%, followed by Dentyne with 13%. William Wrigley Jr Co continued to rank second with a value share of 20% in 2015. Its Orbit and Airwaves brands held shares of 12% and 8%, respectively.

PROSPECTS

  • Chewing gum currently remains unaffordable for the majority of South Africans. Thus, manufacturers face difficulties when it comes to growing their target audience. Instead, they have to focus on innovation in order to remain top of mind among consumers who can afford the product. As this is a luxury product rather than a necessity, distribution remains a key way of reaching the target consumer group and thus increasing volume sales.

Sugar Confectionery

TRENDS

  • Due to economic uncertainty and with costs (and subsequent unit prices) rising, manufacturers are choosing to innovate with existing strong brands rather than risk a high cash outlay on launching new ones. Thus, there were a number of new variants offering a twist on existing strong brands over the review period. Examples included Tiger Consumer Brands’ white chocolate-coated Jelly Tots and sour grape and raspberry flavoured Fizzers.

COMPETITIVE LANDSCAPE

  • Tiger Consumer Brands Ltd continued to lead sugar confectionery in 2015 with a 49% value share. The company’s Beacon was the leading brand with a 9% value share. Its Beacon, Jelly Tots, Maynard’s and Jelly Babies all ranked among the top five brands in sugar confectionery. In terms of company share, Premier Foods (Pty) Ltd ranked second with an 8% value share. The company has grown following its acquisition of the Manhattan brand. Candy Tops (Pty) Ltd ranked third overall due to the company’s strength in boiled sweets and toffees, caramels and nougat.

PROSPECTS

  • It is thought that innovation will continue to be seen in this category, particularly from “heritage” brands. Consumers tend to be more willing to try new products from a trusted existing brand, while innovating with existing brands is less risky financially for manufacturers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in South Africa?
  • What are the major brands in South Africa?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in South Africa - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in South Africa - Company Profiles

Pick 'n' Pay Retailers (Pty) Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 2 Pick n Pay Retailers (Pty) Ltd: Key Facts
  • Summary 3 Pick n Pay Retailers (Pty) Ltd: Operational Indicators

Internet Strategy

Private label

  • Summary 4 Pick ‘n’ Pay Retailers (Pty) Ltd: Private Label Portfolio

Competitive Positioning

  • Summary 5 Pick n Pay Retailers (Pty) Ltd: Competitive Position 2015

Premier Foods (Pty) Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 6 Premier Foods (Pty) Ltd: Key Facts

Competitive Positioning

  • Summary 7 Premier Foods (Pty) Ltd: Competitive Position 2015

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

Strategic Direction

Key Facts

  • Summary 8 Tiger Consumer Brands Ltd: Key Facts
  • Summary 9 Tiger Consumer Brands Ltd: Operational Indicators

Competitive Positioning

  • Summary 10 Tiger Consumer Brands Ltd: Competitive Position 2015

Packaged Food in South Africa - Industry Context

Executive Summary

Packaged food achieves strong value growth in 2015

Convenience and added-value drive packaged food sales in 2015

Manufacturers implement price promotions in order to drive volume sales in 2015

Convenience drives retailer store footprint and product mix in 2015

Steady growth forecast for South African packaged food

Key Trends and Developments

Growing convenience trend drives more snacking opportunities in 2015

Indulgence and added-value drive sales in 2015

Busy lifestyles lead to convenience-driven packaging innovation in 2015

Health and wellness trend remains a key element in packaged food in South Africa

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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