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Country Report

South Africa Flag Confectionery in South Africa

| Pages: 75

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Whilst chocolate confectionery is growing, the rising costs of raw materials such as cocoa and butter have meant that manufacturers are struggling to keep their products affordable. Thus there is a growing trend towards reduced sizes of tablets. Kraft Foods South Africa (Pty) Ltd previously reduced its 100g tablet to 90g, and the tablet will be further reduced to 80g during 2014. Nestlé South Africa (Pty) Ltd and Tiger Consumer Brands Ltd tablets are already 80g. This reduces the gap between a countline and a tablet, and there is even some overlapping, and thus cannibalisation, between the two categories.

COMPETITIVE LANDSCAPE

  • Kraft Foods South Africa (Pty) Ltd continued to lead South African chocolate confectionery, posting a value share of 42% in 2014. The company’s Cadbury Dairy Milk tablet remained the leading brand with an overall share of 13% in 2014, while the Cadbury Lunch Bar was the leading countline with an overall share of 6% in 2014. Nestlé South Africa (Pty) Ltd was ranked second with a 23% value share in 2014, with the company’s Bar One brand being the second-ranked countline and the fourth-ranked brand overall with a 5% share. Tiger Consumer Brands Ltd remained ranked third overall with an 8% share; its Beacon brand saw little share movement over much of the review period, remaining at around 7% throughout.

PROSPECTS

  • It is expected that tablets will continue to register the strongest growth over the forecast period, at a CAGR of 19% at constant 2014 prices, as manufacturers will focus on driving category growth through innovation. Leading players such as Kraft Foods South Africa will focus on introducing innovation that is already a success globally. With the growing trend towards indulgence, it is anticipated that tablets will have more fillings and there will continue to be a crossover between leading countlines brands and tablets over the forecast period.

Gum

TRENDS

  • The South African gum category saw a positive performance in 2013, which continued into 2014, with value growth of 9% and a volume rise of 3%. The category recovered from its slight volume earlier in the review period largely as a result of growth in the lower-end segment, where gum is largely sold in single units on hawker tables.

COMPETITIVE LANDSCAPE

  • Kraft Foods South Africa (Pty) Ltd continued to lead South African gum in 2014, posting a value share of 67%. Its Chappies bubble gum brand registered the strongest sales, resulting in the largest overall value share of 40%. It is a popular fixture on hawker tables. The company’s Stimorol chewing gum brand is ranked second with a value share of 15%, followed by Dentyne with 10%. William Wrigley Jr Co remained ranked second with a company value share of 15% in 2014. Its Orbit and Airwaves brands posted shares of 9% and 7% respectively.

PROSPECTS

  • Manufacturers have found that consumers tend to stick to tried and tested products, and thus innovation may remain fairly limited over the forecast period as manufacturers place their focus on their core brands.

Sugar Confectionery

TRENDS

  • Leading retailers are increasingly importing sugar confectionery brands independently. Pick 'n Pay (Pick 'n' Pay Retailers (Pty) Ltd) for example, has an increasing array of brands such as the German Haribo and the Spanish Fini sugar confectionery brands on its shelves. On the whole, these brands are not presenting local players with too much competition as they carry a relatively high unit price and target the middle-to-upper LSM groups who may have acquired a taste for these brands on their travels. However, in the case of Shoprite, the retailer is importing cheaper brands from countries in the Middle East for example, and these are competing with local players due to their low price.

COMPETITIVE LANDSCAPE

  • Tiger Consumer Brands Ltd continued to lead sugar confectionery in 2014, posting a 48% value share. The company’s Beacon brand leads overall, with a 9% share. ItsBeacon, Damascus, Jelly Tots and Maynard’s brands are all ranked within the top five brands in sugar confectionery; in fact the company operates five out of the top six brands. In terms of company share, Candy Tops was ranked second with a value share of 8% in 2014. Premier Foods (Pty) Ltd strengthened its position in third place with a rise to 7%, a position it achieved through its acquisition of the Manhattan brand.

PROSPECTS

  • Innovation is expected to be key in terms of stimulating consumer interest within sugar confectionery over the forecast period.There may be innovation within gums and jellies over the forecast period as leading player Tiger Consumer Brands has invested heavily within this category.Cross-branding and the introduction of limited edition flavoursrepresent methods of innovation in the category, whilst leveraging two major brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in South Africa?
  • What are the major brands in South Africa?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in South Africa - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Confectionery in South Africa - Company Profiles

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Tiger Consumer Brands Ltd: Key Facts
  • Summary 3 Tiger Consumer Brands Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Tiger Consumer Brands Ltd: Competitive Position 2014

Packaged Food in South Africa - Industry Context

EXECUTIVE SUMMARY

Packaged food experiences steady growth in 2014

South Africans seek convenience and affordability in 2014

South African players dominate packaged food during 2014

Mixed retailers expand their packaged food offerings in South Africa

Steady growth forecast for South African packaged foods

KEY TRENDS AND DEVELOPMENTS

Manufacturers focus on offering consumers relief from rising prices in 2014

Busy lifestyles lead to convenience-driven packaging innovation in 2014

Health and wellness trend remains a key element in packaged food in South Africa

Expanding distribution in response to rising demand for convenience

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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