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Country Report

Confectionery in South Korea

| Pages: 70

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • In 2012, current value sales of chocolate confectionery are expected to grow by 4%. Tablets are set to see the strongest value sales performance with 8% growth driven by popularity the DIY (do-it-yourself) trend. Whilst local consumers tend to purchase chocolate for a gift, DIY chocolate, which is made by melting original chocolates and customizing the shape, has become a trend amongst young people. Tablets are frequently purchased for the DIY purpose due to its relatively cheaper price and no need for additional ingredients like nuts. Retailers make a special section for such products during Valentine’s Day season.

COMPETITIVE LANDSCAPE

  • In 2012, Lotte Confectionery is set to ranked first again with a 31% value share in chocolate confectionery. Its major brand, Ghana continues showing the strongest performance with a 10% value share. The brand was the first high-quality chocolate when it was firstly introduced in South Korea in 1975. Since then, it has achieved strong brand recognition amongst local consumers. As local consumers show a tendency towards moving back to old-fashioned chocolate, it is expected to be a drive engine of Lotte Confectionery in 2012.

PROSPECTS

  • Chocolate confectionery is expected to post a marginally positive constant value increase at a CAGR of 0.4% over the forecast period. Manufacturers are likely to focus on costlier products targeting demand for fancy chocolates given as presents. For this reason, seasonal chocolate will show the strongest performance with a constant value CAGR of 3%. Meanwhile, standard boxed assortments and countlines are expected to see negative growth over the forecast period. Especially, the growth of standard boxed assortments will be affected by the trend that manufacturers are discontinuing dark chocolates due to limited demand in South Korea and dark chocolate is the most used format of standard boxed assortments.

Gum

TRENDS

  • In 2011, gum sales stagnated with decreasing popularity of gums with xylitol, which accounted for the bulk of gum sales. Due to this trend, current value sales of gum overall are expected to decrease slightly (by 0.3%) to reach Won362.0 billion in 2012. Gum growth has declined since the rapid growth period it experienced between 2001 and 2002. Although current value sales saw positive growth in 2010 with economic recovery, the market it reverted to negative growth in 2011. In South Korea, xylitol gums had driven the market to grow with marketing campaigns regarding oral health. However, consumers no longer value such products. Besides, news articles saying that the products only included small amounts of xylitol were released in 2011. Thus, gum sales suffered from declines in both value and volume in 2011 and the trend is expected to continue in 2012.

COMPETITIVE LANDSCAPE

  • Lotte Confectionery continues to dominate gum and is expected to hold a 52% value share in 2012. The company’s best products, including Lotte Xylitol, highly contribute to its strength. Its value share in 2012, will, however, be slightly lower than it was in 2011 due to high competition with Haitai Confectionery & Foods and Orion Corp in 2012. To maintain its strong position, Lotte Confectionery has introduced innovative products to the market. For instance, its ID gums fared well due to having a unique package that looks like a small wallet and allows consumers to easily carry it around and easily pick individual gums. At the same time, ID EverLast, targeting male consumers with long-lasting flavours, was highlighted as an innovative idea in gum when it was introduced, in 2011.

PROSPECTS

  • In the forecast period, gum market is expected to decline by a CAGR 2% in constant value terms. Consumers’ behaviour in choosing xylitol gums to take care of oral health is changing in South Korea. The changes are likely to continue and as a result, gum overall will show a decline in both volume and constant value whilst current value by up to 37% in 2002. Also, many younger consumers consider chewing gum as a bad habit that makes one’s jaw bigger, this this type of trend is predicted to contribute to the decrease in gum consumption in South Korea.

Sugar Confectionery

TRENDS

  • In South Korea, sugar confectionery is expected to record 1% growth in both retail volume and current value to reach Won349.5 billion in 2012. The growth is continually driven by boiled sweets. Whilst boiled sweets, pastilles, gums, jellies and chews, and toffees, caramels, and nougat are expected to post positive growth in 2012, lollipops, medicated confectionery, and mints have all suffered from a decline in value sales.

COMPETITIVE LANDSCAPE

  • Crown Confectionery maintained its leading position and is set to retain a 20% value share in 2012. The company leads in pastilles, gums, jellies and chews, and toffees, caramels, and nougat with its representative brands, My Chew and Crown. As those two categories together account for 31% of total sugar confectionery sales, the company ranks first in sugar confectionery overall. My Chew, however, is expected to lose approximately one percentage point in value share in 2012 due to intensified marketing activities of other brands.

PROSPECTS

  • Constant value sales of sugar confectionery are expected to decline at a CAGR of -2% over the forecast period despite an expected slight increase in retail volume sales at a 1% CAGR. Sugar confectionery is already considered to be stagnant with high competition in South Korea. To maintain volume shares, manufacturers are likely to competitively reduce the unit price and offer promotional prices. Therefore all categories under sugar confectionery are predicted to see negative constant value growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in South Korea?
  • What are the major brands in South Korea?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in South Korea - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 14 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 17 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 18 Sugar Confectionery Company Shares 2008-2012
  • Table 19 Sugar Confectionery Brand Shares 2009-2012
  • Table 20 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017

GUM

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 25 Sales of Gum by Category: Volume 2007-2012
  • Table 26 Sales of Gum by Category: Value 2007-2012
  • Table 27 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 29 Leading Flavours for Gum 2007-2012
  • Table 30 Gum Company Shares 2008-2012
  • Table 31 Gum Brand Shares 2009-2012
  • Table 32 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2012-2017

Confectionery in South Korea - Company Profiles

Haitai Confectionery & Foods Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Haitai Confectionery & Foods Co Ltd: Key Facts
  • Summary 2 Haitai Confectionery & Foods Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Haitai Confectionery & Foods Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Haitai Confectionery & Foods Co Ltd: Competitive Position 2012

Lotte Confectionery Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Lotte Confectionery Co Ltd: Key Facts
  • Summary 6 Lotte Confectionery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Lotte Confectionery Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Lotte Confectionery Co Ltd: Competitive Position 2012

Nong Shim Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Nong Shim Co Ltd: Key Facts
  • Summary 10 Nong Shim Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Nong Shim Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 12 Nong Shim Co Ltd: Competitive Position 2012

Packaged Food in South Korea - Industry Context

EXECUTIVE SUMMARY

Premiumisation from health and wellness products

Male consumers become an attractive new consumer group

Popularity of old-fashioned brands allows domestic manufacturers to dominate

Consumers value hypermarkets for convenience and reasonable price

Health and wellness products are driving factor in packaged food

KEY TRENDS AND DEVELOPMENTS

Social commerce is driving packaged food sales via internet retailing

Manufacturers try to attract male consumers

Safety issue regarding private label

SALT describes consumer behaviour during economy uncertainty

Leveraging the trends dictates the ranking

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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