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Country Report

South Korea Flag Confectionery in South Korea

| Pages: 46

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery recorded 2% value growth in 2015 due to product premiumisation. Continuing popularity of imported brands also supported value growth. From 2011 to 2014, chocolate confectionery had stronger value growth of 6%, but growth slowed down in 2015 due to decline in sales during special seasons such as Valentine’s Day. Players also distributed general products for special seasons instead of seasonal products with special packaging, so seasonal chocolate saw value decline of -8% in 2015. Boxed assortments, which are mainly sold during special seasons, also saw value decline of -1%.

COMPETITIVE LANDSCAPE

  • Lotte Confectionery maintained its lead of chocolate confectionery with a 29% value share, representing 2% value growth. The company saw 5% value growth in 2014 with new products and the positive trend continued in 2015. Lotte Confectionery Co had a strong position within bagged selflines/softlines and tablets with 36% and 49% value shares respectively. In particular, the company introduced new products under bagged selflines/softlines for two consecutive years until 2015, which had continuing good performance.

PROSPECTS

  • Chocolate confectionery is expected to increase by a CAGR of 1% at constant 2016 prices over the forecast period. Boxed assortments and seasonal chocolate are predicted to decline by -1% and -3% CAGRs at constant 2016 prices respectively over the forecast period because of the trend of consumers looking for replacements for gifts for special days instead of chocolate. In addition, consumers will continue to prefer normal chocolate products instead of limited special package products even for special days. Bagged selflines/softlines, countlines and tablets are therefore predicted to see positive growth with a CAGR of 1% each at constant 2016 prices in the forecast period. Countlines will continue to see positive value growth based on consumers’ positive perception of chocolate bars with nuts and dried fruits as an energy booster.

Gum

TRENDS

  • Gum had slower growth from 2011 and saw -5% value decline in 2015. Value sales dropped to below Won300 billion for the first time since 2001 when gum was very popular due to the strong performance of Xylitol gum. Since 2011, gum declined steadily for more than a decade, but value size remained at Won360 billion until 2011. However, consumption of gum, even functional gum products, decreased rapidly since 2011 with gum being replaced by other food such as coffee. Normally, consumers eat gum to freshen breath after food, but consumers considered gum less for this purpose in 2015. Regarding Xylitol, consumers became unsure if it was good for the teeth, since after chewing gum frequently one’s jaw became tired. In particular, female consumers hesitated to chew gum because they thought it looked unattractive. These reasons made consumers purchase gum less frequently, which had a negative effect on its performance.

COMPETITIVE LANDSCAPE

  • Lotte Confectionery Co continued to dominate gum with a 61% value share. Apart from bubble gum, the company had a strong performance with a 67% value share in sugar free gum and 64% value share in sugarised gum. In bubble gum, the company was in very close second position thanks to the strong performance of its Watta brand. The steadily selling brand, Lotte Xylitol, continued to have a 50% share of sugar free gum despite the decline in value sales. Many gum products have Xylitol ingredient, but there were no alternatives to Xylitol gum apart from the Lotte brand. The latest brand by Lotte Confectionery Co, Triview, was positioned as premium and is gradually gaining more value share.

PROSPECTS

  • Gum is expected to decrease by a CAGR of -4% at constant 2016 prices over the forecast period to reach Won239.4 billion by 2020. In particular, sugarised gum is predicted to decline by a CAGR of -8% at constant 2016 prices given the limited number of new products. Only bubble gum is expected to increase by a CAGR of 1% at constant 2016 prices over the forecast period thanks to continuing active marketing campaigns by players. Sugar free gum will be dominated by products including Xylitol but it will decrease by a CAGR of -4% at constant 2016 prices by 2020 as overall gum will shrink. The value share of bubble gum is therefore expected to increase to 22% in 2020 from 17% in 2015.

Sugar Confectionery

TRENDS

  • Sugar confectionery saw 2% value growth in 2015. Pastilles, gums, jellies and chews had the highest current value growth of 9%, which supported overall value growth. In South Korea, candy is largely divided into hard candy and soft candy. Since 2014, soft candy including pastilles, gums, jellies and chews continued to have a strong performance with new products. Hard candy, which includes boiled sweets, lollipops and mints, continued declining in value terms during the review period. Only medicated confectionery under hard candy saw positive current value growth of 5% due to environmental conditions ie the fine dust during spring season.

COMPETITIVE LANDSCAPE

  • Lotte Confectionery Co maintained the leading position with a 24% value share in sugar confectionery. The company had a 72% value share within medicated confectionery due to the strong performance of Mok Candy. It had a 19% value share within pastilles, gums, jellies and chews with the Malrang Cow brand alone. Up until 2013, the company had a value share of less than 1% within pastilles, gums, jellies and chews but thanks to the popularity of Malrang Cow, the company was ranked third since 2014.

PROSPECTS

  • Sugar confectionery is expected to have a marginally positive CAGR at constant 2016 prices over the forecast period. Sugar free boiled sweets is predicted to see positive value growth, but overall boiled sweets will decrease by a CAGR of -3% at constant 2016 prices by 2020 as consumers shift to soft candy including pastilles, gums, jellies and chews with continuous new products. Pastilles, gums, jellies and chews is predicted to increase by a CAGR of 3% at constant 2016 prices based on strong performance of both expected new products and current popular brands. On the other hand, toffees, caramels and nougat will have a weak performance due to the strong performance of pastilles, gums, jellies and chews over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in South Korea?
  • What are the major brands in South Korea?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in South Korea - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in South Korea - Company Profiles

Lotte Confectionery Co Ltd in Packaged Food (South Korea)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Lotte Confectionery Co Ltd: Key Facts
  • Summary 2 Lotte Confectionery Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Lotte Confectionery Co Ltd: Competitive Position 2015

Packaged Food in South Korea - Industry Context

EXECUTIVE SUMMARY

The packaged food market records only marginal value growth in 2015

Popular TV cooking shows and the MERSC virus strongly influence packaged food

Players increasingly consider consumers’ lifestyles in their marketing strategies

Convenience stores and warehouse clubs record a better performance in 2015

The packaged food market is expected to decline slightly over the forecast period

KEY TRENDS AND DEVELOPMENTS

Sweet flavours with honey and fruit shape new product developments

TV cookery shows provide players with an excellent marketing opportunity

Famous restaurant menus find their way into packaged food

Overall packaged food retains positive value growth despite negative social issues

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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