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Country Report

Confectionery in Spain

| Pages: 82

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery is not part of the family shopping basket but despite the gloomy economic situation that has affected some packaged food categories, it is still consumed in Spain as it is a much appreciated product and people still want to indulge. Also, the shift from out of home consumption towards consumption at home has played a big role in the maintenance of the category.

COMPETITIVE LANDSCAPE

  • Nestlé España continues to lead chocolate confectionery in 2013 with a 23% value share. It’s high presence in the different distribution channels and predominance in the market, especially in tablets and countlines, is providing a stable ground for the performance of the brand, which continues promoting and advertising its products, like Kit Kat, Extrafino tablets or CajaRoja. Ferrero Ibérica is the second key player in the market with a 17% value share. Ferrero leads boxed assortments and chocolate with toys, and includes brands like Ferrero Rocher, Mon Chéri and Kinder.

PROSPECTS

  • Chocolate confectionery is expected to remain stable in constant value terms with little increases over the forecast period, reaching sales of €994 in 2018. This almost negligible growth is due to the different performances within the category: Countlines and seasonal chocolate are expected to decrease, whilst bagged selflines/softlines, boxed assortments, chocolate with toys or tablets, will witness nominal CAGRs in constant value terms.

Gum

TRENDS

  • Used to maintain important growth before the crisis started, and showing a low decline during the slump, today, gum is the only category within confectionery that is in decline. In 2013, it went down by 5% in current value terms and 2% in volume terms. This means a faster decrease to that observed over the review period, when a negative CAGR of 3% in current value terms and negative CAGR of 1% in volume terms, were recorded. The reason behind this rapid decrease is the worsening economic situation and lower disposable incomes, which make it difficult for consumers to buy these rather pricey products.

COMPETITIVE LANDSCAPE

  • Gum is primarily dominated by international companies. The first three key players, Wrigley Co, Cadbury España and Perfetti hold together a combined value share of 85% of the category. These are followed by a number of small Spanish companies, such as Fleer Española, Vidal Golosinas, Sánchez Cano or Interván, which are also present in sugar confectionery.

PROSPECTS

  • Gum is expected to see a negative CAGR of 2% over the forecast period due to the high prices and bad performance; at least while the economic crisis continues. Euromonitor International has restated its predictions, as this means a worsened situation for the forecast period to that predicted in last year’s research. It will however, be a better performance than that registered over the review period, where both value and volume CAGRs decreased more. The estimated turnover for gum in 2018 is €280 million.

Sugar Confectionery

TRENDS

  • Spaniards are not giving up indulgence food products despite the economic slump, and especially sugar confectionery, which is the cheapest category in confectionery. Sugar confectionery grew by 3% in current value terms and 5% in volume terms in 2013, recording sales of €793 million. Compared to its performance in 2012, these growths mean stability in value terms and a decrease of two points in volume terms. Still, cheap indulgence products continue to appeal to Spanish consumers.

COMPETITIVE LANDSCAPE

  • Sugar confectionery is a very fragmented category in Spain and still internationally dominated. The top five include multinationals like Perfetti, Cadbury and Wrigley with a combined share of 32%, followed by medium Spanish companies, Lacasa with an 8% value share and Vidal Golosinas with a 6% value share. The rest of the brands are rather small and mixed.

PROSPECTS

  • Sugar confectionery is expected to see a CAGR of 4% in constant value terms over the forecast period. Euromonitor International has revised its forecasts since the last edition, because even though the category seemed to be an easy target for a decrease in consumption during the economic crisis and therefore, a negative CAGR of 1% in constant value terms was predicted, Spanish consumers turned out not to give up indulgence products, such as sugar confectionery, given their wide access, variety and most importantly, price. Therefore, it is expected that the category will see a positive performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Spain?
  • What are the major brands in Spain?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Spain - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Confectionery in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Mercadona SA: Key Facts
  • Summary 4 Mercadona SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 5 Mercadona SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 6 Mercadona SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Mercadona SA: Competitive Position 2013

Nestlé España SA (Grupo) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé España SA (Grupo): Key Facts
  • Summary 9 Nestlé España SA (Grupo): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Nestlé España SA (Grupo): Production 2013

COMPETITIVE POSITIONING

  • Summary 11 Nestlé España SA (Grupo): Competitive Position 2013

Unilever España SA, Grupo in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Unilever España SA (Grupo): Key Facts
  • Summary 13 Unilever España SA (Grupo): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Unilever España SA (Grupo): Production 2013

COMPETITIVE POSITIONING

  • Summary 15 Unilever España SA (Grupo): Competitive Position 2013

Packaged Food in Spain - Industry Context

EXECUTIVE SUMMARY

Gloomy economy

Volatility of raw materials prices impacts packaged food

Modern grocery retailers and private label consolidate their presence

Health considerations support growth of gluten- and lactose-free products

Poor outlook will limit growth opportunities

KEY TRENDS AND DEVELOPMENTS

Gloomy economy nationwide, focus on basics at home

Product origin is a significant sales factor

The influence of Tupperware and the boom of ready meals

Price and private label: the foundations of packaged food

Food intolerance and healthier reformulations lead added-value product sales

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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