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Country Report

Spain Flag Confectionery in Spain

| Pages: 48

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Although the Spanish economy is slowly recovering, consumer purchasing power in 2015 continued to be affected, this benefiting mainly private label, which continued to register positive results. Branded players found it necessary to innovate and make use of marketing activities in order to compete with private label.

COMPETITIVE LANDSCAPE

  • Nestlé España SA continued to lead chocolate confectionery in 2015 with a 24% value share and sales of €240 million. This leadership can be attributed to effective marketing activities and a focus on innovation. Nestlé slightly increased its share in 2015 thanks to the positive performance of tablets, in which company is also the leading player.

PROSPECTS

  • Chocolate confectionery in Spain is expected to continue to remain a highly competitive category, thus driving both brand manufacturers and private label players to focus on innovation over the forecast period. However, the economic benefits of innovation are likely to be restricted by the limited purchasing power of Spaniards over the first part of the forecast period.

Gum

TRENDS

  • In 2015, sales of gum in Spain witnessed a switch from the impulse channel to large grocery retailers, especially supermarkets like Mercadona, which are growing and offer consumers private label products which satisfy their value-for-money expectations. This switch in channels and the increasing participation of private label drove down average unit price in gum over the review period.

COMPETITIVE LANDSCAPE

  • Wrigley Co SA continued to lead gum in Spain in 2015 with a value share of 39% and sales of €103 million. This can largely be attributed to the strong position of its Orbit brand. Cadbury España SA ranked a very close second with a value share of just below 39% and sales of €102 million. Cadbury’s position can be attributed to the strength of its leading Trident brand, which benefited from new product launches and promotional campaigns during 2015.

PROSPECTS

  • A focus on innovation is expected to be seen across the gum category over the forecast period, not only from branded players but also private label in order to meet the needs of consumers who are looking for new flavours, textures, shapes, presentations and new varieties in general. Manufacturers are expected to continue to develop technologies to make flavours last longer and provide dental benefits as part of the added-value features of their products. Much in line with this, gum companies are likely to increase the promotion of their products to a more adult audience.

Sugar Confectionery

TRENDS

  • In 2015, Spaniards were still suffering from the effects of the recent economic crisis, with their purchasing power continuing to be impacted. Much in line with this, sales of sugar confectionery witnessed a shift from the impulse channel to large grocery retailers, thus benefiting private label players, which became very strong competitors and pushed brand manufacturers to introduce various promotions in order to keep their prices competitive.

COMPETITIVE LANDSCAPE

  • Private label continued to lead sugar confectionery in 2015 with a 16% value share, up from 15% in 2014. This gain can be attributed to private label’s more attractive prices at a time when many consumers are struggling financially. The leading brand manufacturer with a value share of 12% was Perfetti Van Melle SA thanks to well-known brands such as Mentos and Smint.

PROSPECTS

  • Average unit price in sugar confectionery is expected to continue to fall over the forecast period as a consequence of two main factors. On the one hand, there is expected to be an oversupply of sugar in the coming years, resulting in a drop in sugar prices. Lower raw material costs will likely bring down the prices of sugar confectionery products, making them more competitive. On the other hand, the category is also likely to witness the increased presence of cheaper private label products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Spain?
  • What are the major brands in Spain?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Spain - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

Strategic Direction

Key Facts

  • Summary 3 Mercadona SA: Key Facts
  • Summary 4 Mercadona SA: Operational Indicators

Internet Strategy

Private label

  • Summary 5 Mercadona SA: Private Label Portfolio

Competitive Positioning

  • Summary 6 Mercadona SA: Competitive Position 2014

Nestlé España SA (Grupo) in Packaged Food (Spain)

Strategic Direction

Key Facts

  • Summary 7 Nestlé España SA (Grupo): Key Facts
  • Summary 8 Nestlé España SA (Grupo): Operational Indicators

Competitive Positioning

  • Summary 9 Nestlé España SA (Grupo): Competitive Position 2015

Packaged Food in Spain - Industry Context

Executive Summary

Economic recovery provides momentum for packaged food

Local products a responsible option

Differentiation a key strategy for competition

Convenience and service in addition to price competition

Innovation the key to expansion

Key Trends and Developments

The Spanish economy is on the road to recovery

Milk quotas disappear in 2015

Health and wellness is a key interest for Spanish consumers

Fresh products a potential threat for packaged food

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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