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Country Report

Spain Flag Confectionery in Spain

| Pages: 82

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery managed to withstand the adverse economic environment in 2014, becoming the envy of other packaged food categories. The high unemployment rate and falling purchasing power seemed not to deter Spaniards from purchasing and enjoying a self-indulgent piece of chocolate. In fact, some industry experts have suggested that consumers are finding in chocolate a way to temporarily cheer themselves up and forget about their economic adversities. According to them, this may be one of the reasons – but not the main one – favouring the overall positive performance of chocolate confectionery.

COMPETITIVE LANDSCAPE

  • Nestlé España SA (Grupo) continued to lead sales of chocolate confectionery in Spain in 2014, accounting for around one quarter of overall value sales (24%). Its long-established brands, as well as its firm presence across all distribution channels, played a major role in the company’s positive performance. In fact, its portfolio included the leading brand in several product categories: Kit Kat continued to lead the countlines category (with a 31% value share), Extrafino remained the preferred tablets brand in Spain (22%), and Caja Roja retained the number one position in boxed assortments (22%), after gaining the lead from Ferrero Rocher (Ferrero Ibérica SA) in 2013.

PROSPECTS

  • Chocolate confectionery is set to witness slow but steady value growth, at a CAGR of 1% at constant 2014 prices. Sales will reach €1 billion by 2019. However, it should be noted that some of the categories are set to post very different performances going forwards compared to the review period.

Gum

TRENDS

  • The drop in the purchasing power of consumers since the onset of the recession has resulted in a reduction in spending on non-essential products. This factor continued to affect the performance of gum in Spain during 2014. The difficulties faced by the impulse channel, whereby declining sales are contributing to outlet closures, resulted in major branded manufacturers losing ground for another consecutive year. The shift towards modern distribution continued to take place across 2014, with consumers showing a preference for those channels that offer the best value for money. This benefited the performance of private label products and other smaller labels, while also limiting the performance of value sales in the category in 2014.

COMPETITIVE LANDSCAPE

  • Cadbury España SL leads gum in Spain, marginally ahead of Wrigley Co; both recorded a value share of 39% in 2014. The strong positions of these two companies is attributed to the popularity of their brands in Spain – Trident (Cadbury España SL) and Orbit and Five (Wrigley Co SA) – as well as their wide distribution networks and strong presence in the retail environment. Both are committed to constant efforts in terms of innovation, setting the pace in the category in terms of new product launches. Despite the strong position of these two companies, they have struggled to maintain a stable share across the review period, explained by the poor performance of the impulse channel, and the shift in consumption towards private label products and other more economic brands.

PROSPECTS

  • During the forecast period, it is expected that high unemployment will continue to shape the consumption patterns of Spaniards, who will further reduce their expenditure on non-essential items. This factor will negatively affect the performance of gum, especially in the short term. The decline in demand, the weakening share of the traditional grocery retailers channel and the pressure from low-priced and private label products will be among the main obstacles to the growth of the gum category in the forecast period.

Sugar Confectionery

TRENDS

  • The category of sugar confectionery was negatively impacted from the reduction of spending on non-essential products by consumers. During 2014, despite signs of recovery in the economy, Spaniards witnessed little improvement in their income and purchasing power and, as a result, continued to rationalise spending, which in turn hindered the performance of sugar confectionery. The category also suffered from the decline in sales through the impulse channel, which accounts for over half of total category sales. The positive performance of the category in modern grocery retailers was the only factor that prevented the category from declining further in 2014.

COMPETITIVE LANDSCAPE

  • Perfetti remained the leader of sugar confectionery in Spain, with a value share of 15% in 2014. The strong position of the company is attributed to the popularity of its Chupa Chups brand, which dominates lollipops with a 54% value share, and Smint, which dominates power mints, with a share of 90%. The second-ranked operator in 2014 was Cadbury España SA, with a value share of 12%. Cadbury España SA competes with brands such as Dulciora in pastilles, gums, jellies and chews, and Halls and Respiral in the category of medicated confectionery.

PROSPECTS

  • During the forecast period, high unemployment in Spain, which is expected to remain above 25% in the first two years of the forecast period according to official sources, will continue shaping consumption patterns. In this context, consumers are expected to continue to reduce unnecessary spending, a factor that will limit the performance of packaged food categories that are not considered essential, such as sugar confectionery. However, given the fact that such products are often regarded as a small escape from daily problems, in line with other indulgence products, the category could benefit in the short term. In the second half of the forecast period, a substantial recovery is anticipated in Spaniards’ incomes, which could propel demand for sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Spain?
  • What are the major brands in Spain?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Spain - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2009-2014
  • Table 26 Sales of Gum by Category: Value 2009-2014
  • Table 27 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 29 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 30 NBO Company Shares of Gum: % Value 2010-2014
  • Table 31 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 32 Distribution of Gum by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Confectionery in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Mercadona SA: Key Facts
  • Summary 4 Mercadona SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 5 Mercadona SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 6 Mercadona SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Mercadona SA: Competitive Position 2014

Nestlé España SA (Grupo) in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé España SA (Grupo): Key Facts
  • Summary 9 Nestlé España SA (Grupo): Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Nestlé España SA (Grupo): Competitive Position 2014

Nutrexpa SL in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Nutrexpa SL: Key Facts
  • Summary 12 Nutrexpa SL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Nutrexpa SL: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 14 Nutrexpa SL: Competitive Position 2014

Unilever España SA, Grupo in Packaged Food (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Unilever España SA, Grupo: Key Facts
  • Summary 16 Unilever España SA, Grupo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Unilever España SA, Grupo: Competitive Position 2014

Packaged Food in Spain - Industry Context

EXECUTIVE SUMMARY

High unemployment hinders the performance of packaged food

The retail channel and private label on the rise

Sustainability and social responsibility continue to gain weight

Healthy new releases and product reformulation drive agenda

Slow recovery of packaged food industry ahead

KEY TRENDS AND DEVELOPMENTS

High unemployment hinders recovery of packaged food market

Price-aware consumers propel value for money brands

Dairy industry commits to sustainability and ethical business practices

MasterChef: Home cooking is here to stay!

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 18 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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