print

Country Report

Sweden Flag Confectionery in Sweden

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Swedish consumers are getting even more conscious and health orientated, which is reflected in the increasing interest in the origin of chocolate products, working conditions of cacao famers and producers and the content of what they consume. All these factors call for higher demand of Fair Trade and KRAV (organic) labelled products, and have even triggered a debate around the consumption of chocolate products containing palm oil lately. Palm oil contains high levels of saturated fat, especially saturated fatty acid, called palmitic acid. Higher levels of consumption of saturated fat can contribute to cardiovascular diseases. Pure palm oil contains about 40% palmitic acid. The fear of cardiovascular diseases has made some consumers refrain from or lower consumption of chocolate. In response some producers launched products with less palm oil and Livsmedelsföretagen (The Swedish Food Federation) published an article on the issue. According to that article, boycotting palm oil is not a responsible decision, since it would provide fewer jobs for palm oil farmers at the end. Consumers who want to make a responsible decision should choose certified palm oil, which would stop devastation of rain forests and reduce the unemployment rate of palm oil farmers. After all these efforts chocolate confectionery consumption did not suffer from the debate around the consumption of products containing palm oil.

COMPETITIVE LANDSCAPE

  • The clear market leader in 2014 will be Mondelez Sverige AB with 37% retail value share in chocolate confectionery. The Marabou brand significantly contributes to the player’s good position, as the brand will have 22% retail value share in chocolate confectionery in 2014. Marabou used to be a Swedish brand and it is still perceived to be Swedish in consumers’ minds. The brand offers a wide range of products in various formats, such as tablets, countlines and standard boxed assortments, interesting flavours with continuously expanding new flavours and has even a premium variant. The brand can be bought in all supermarkets, hypermarkets and convenience stores and almost each Swede has his or her own favourite variant and flavour.

PROSPECTS

  • Apart from the increasing health consciousness, importance of the origin of products, concern about working conditions of farmers and cocoa workers, launches of fair trade and organic labelled products and product extensions to well-established brands reaching into new categories are the main future trends. According to some trade sources, even more use of palm oil could be one interesting direction of future development after explanatory articles of why consumers should opt to buy certified palm oil instead of boycotting palm oil due to fear of cardiovascular diseases by Livsmedelsföretagen (The Swedish Food Federation) and similar sources.

Gum

TRENDS

  • Swedish consumers are generally easily influenced by research results, specialists’ opinions and the media. Results of a study carried out by the National Institute of Radiological Science in Japan spread in the Swedish media during 2013. The study results showed that people who chewed gum had up to 10% higher reaction time as a result of improved blood flow to the brain, or a stress-relieving effect on the muscles. This news had a significant impact on Swedish consumers’ decisions on purchasing chewing gum in 2013, boosting sales. However, the trend weakened and slightly smaller growth is forecast for 2014, since no new discussions and media presence have been noted on the topic.

COMPETITIVE LANDSCAPE

  • The clear market leader is expected to remain Wrigley Scandinavia AB with 54% retail value share in 2014. The company’s Extra brand enjoys a very strong and stable position on the market with appealing favours for Swedish consumers. The offered range of flavours is rather wide, from one-time classics such as eucalyptus and peppermint to liquorice, which is a very popular flavour in Sweden, just like in Finland or the Netherlands. Wrigley Scandinavia AB is followed by Mondelez Sverige AB with 29% retail value share in 2014 and with brands such as V6 and Stimorol.

PROSPECTS

  • Health consciousness will clearly remain a mainstream trend in gum in Sweden over the forecast period, which will call for the importance of value-added features and additional health claims. Xylitol is already a widely used ingredient in gum, but there are very few players which market their brands with other additional ingredients, such as Dentirol Medical AB does with its Dentirol brand which contains vitamin C. Players might launch brands with other than oral health claims over the forecast period, even though the strict EU regulations on health claims make it difficult for them.

Sugar Confectionery

TRENDS

  • Swedish consumers are getting more educated and health orientated, which is reflected in the fact that they follow the media and research results in terms of getting the latest updates on what to choose for eating. There was a debate in the Swedish media which discussed the negative effects of palm oil, which is present in many sugar confectionery products. Palm oil contains high levels of saturated fat, especially saturated fatty acid, called palmitic acid. Higher levels of consumption of saturated fat can contribute to cardiovascular diseases. Pure palm oil contains about 40% palmitic acid. The fear of cardiovascular diseases has made some consumers refrain from or lower consumption of sugar confectionery. In response some producers even launched products with less palm oil and Livsmedelsföretagen (The Swedish Food Federation) published an article on the issue. According to that article, boycotting palm oil is not a responsible decision, since it would provide fewer jobs for palm oil farmers at the end. Consumers who want to make a responsible decision should choose certified palm oil, which would stop devastation of rain forests and increase the employment rate of palm oil farmers. After all these efforts sugar consumption did not suffer from the debate.

COMPETITIVE LANDSCAPE

  • Cloetta Sverige AB is the leader in sugar confectionery with 29% retail value share expected in 2014. After the acquisition of Leaf Sverige AB the company could leverage its market position in sugar confectionery. Cloetta Sverige AB’s strong market position can be explained by its Ahlgrens Bilar brands in both liquorice and pastilles, gums, jellies and chews, which are expanding, and several other strong brands, such as Läkerol and Malaco. Ahlgrens Bilar is marketed as “Sweden’s most sold cars”, since the candies have the shape of a car. The company is the clear leader in medicated confectionery with its Läkerol brand, even though the category is slowly contracting.

PROSPECTS

  • The increasing demand for healthier, or at least less harmful, food and the fair trade trend are combined with the increasing demand for convenience. People have to commute more with the urbanisation trend and have less time to sit down and eat in the ever more hectic lifestyle. All these factors call for packages and food which can be consumed on the go in a convenient and fast way, which is expected to call for even more small packages. For instance Cloetta Sverige AB already has started launching its Malaco brand in smaller packs than before. The strong health trend is expected to hamper growth, even though the convenience and commuting trends might contribute to some growth, due to easy consumption of sugar confectionery on the go.

Samples (FAQs about samples):

doc_pdf.png Sample Confectionery Market Research Report

doc_excel_table.png Sample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Sweden?
  • What are the major brands in Sweden?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Sweden - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Sweden - Company Profiles

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Axfood AB: Key Facts
  • Summary 4 Axfood AB: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Axfood AB: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Axfood AB: Competitive Position 2013

Cloetta Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Cloetta Sverige AB: Key Facts
  • Summary 8 Cloetta Sverige AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Cloetta Sverige AB: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 10 Cloetta Sverige AB: Competitive Position 2014

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 ICA Sverige AB: Key Facts
  • Summary 12 ICA Sverige AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 ICA Sverige AB: Competitive Position 2014

Packaged Food in Sweden - Industry Context

EXECUTIVE SUMMARY

Value sales growth registered

Taste and health score high

Varied competitive landscape

Grocery retailers dominate

Packaged food expected to see growth

KEY TRENDS AND DEVELOPMENTS

Taste and health score high in choice of packaged food

Internet retailing – a sleeping giant waiting to be woken?

Ethnic flavours power through packaged food

Growing home cooking trend

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here