print

Country Report

Sweden Flag Confectionery in Sweden

| Pages: 52

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery is a mature category with stable volume demand. Volume growth rates were, therefore, low throughout the review period. The main trend is growing interest in more premium and speciality chocolate alternatives. Swedish consumers are, for example, increasingly interested in ethical products, which is reflected in increasing interest in the origin of chocolate products, working conditions of cacao famers and producers, and the content of the chocolate they consume.

COMPETITIVE LANDSCAPE

  • Mondelez Sverige AB remained the clear leader in chocolate confectionery, with 42% of retail value sales in 2015. The company owns the popular and well known Marabou brand, which accounted for 26% of retail value sales in 2015. The brand offers a wide range of products in various formats, such as tablets, countlines and standard boxed assortments, interesting flavours with continuously expanding new flavours and has a premium variant. The brand is widely available in all supermarkets, hypermarkets and convenience stores, and most Swedish consumers have a favourite variant and flavour. Marabou was historically a Swedish-owned brand and is still perceived as such by most Swedish consumers.

PROSPECTS

  • Chocolate confectionery is mature and developed. The forecast period is, therefore, predicted to see only small annual volume growth rates. Focus over the forecast period will be on premium products, more exotic and sophisticated flavours. The origin of products, concern about working conditions of farmers and cocoa workers will become increasingly important for consumers. As such, demand for fair trade- and organic-labelled products is predicted to continue growing healthily over the next five years.

Gum

TRENDS

  • Gum is a mature category in Sweden with high penetration levels. Retail volume sales are stable and registered only low annual growth rates over the review period.

COMPETITIVE LANDSCAPE

  • Wrigley Scandinavia AB remained the clear leader with 65% of retail value sales in 2015 due mainly to the company’s Extra brand, which enjoys a strong and stable position. Extra includes a wide section of flavours, various pack sizes and pack types and also has prime shelf positioning in virtually all stores in Sweden. Mondelez Sverige AB ranks second with 30% of retail value sales in 2015 thanks to well-known and established brands such as V6 and Stimorol.

PROSPECTS

  • The mature nature of gum and high penetration levels imply that growth is increasingly difficult to attain. Volume sales will therefore be limited over the forecast period. Instead, players will focus on boosting value sales. As such, most product development will be seen in sugar-free as well as functional gum, driven by the strong health trend.

Sugar Confectionery

TRENDS

  • Sugar confectionery registered sluggish retail volume growth in 2015, following the trend seen throughout the review period. Sugar confectionery is a mature and developed category. The indulgence trend settled down and the strong health trend means that consumers are increasingly careful about what they eat and how much. All in all, therefore, volume growth in sugar confectionary is increasingly difficult to attain.

COMPETITIVE LANDSCAPE

  • Cloetta Sverige AB led sugar confectionery and accounted for 29% of retail value sales in 2015. Cloetta Sverige AB’s strong position can be explained by its brands such as Ahlgrens Bilar, Läkerol and Malaco. It should also be noted that the company’s position is due partly to the acquisition of Leaf Sverige AB in 2012.

PROSPECTS

  • Sugar confectionary will see sluggish retail volume and value growth rates over the forecast period. The category is mature and increasing interest in healthier lifestyles is expected to dampen growth. However, although the indulgence trend peaked over the review period, consumers are still interested in occasionally spoiling themselves with confectionary. The category is expected to witness stable development with neither strong declines nor increases.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Confectionery Market Research Report

doc_excel_table.pngSample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Sweden?
  • What are the major brands in Sweden?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Sweden - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types 2015

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types 2015

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Sweden - Company Profiles

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Axfood AB: Key Facts
  • Summary 4 Axfood AB: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Axfood AB: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Axfood AB: Competitive Position 2014

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 ICA Sverige AB: Key Facts
  • Summary 8 ICA Sverige AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 ICA Sverige AB: Competitive Position 2015

Packaged Food in Sweden - Industry Context

EXECUTIVE SUMMARY

Value growth outpaces volume growth as average unit prices increase

Healthy, homey and natural products become more popular

Continued consolidation meets some resistance

Specialisation is the cornerstone of efficiency

Continued premiumisation and growth expected

KEY TRENDS AND DEVELOPMENTS

Eating vegetarian, with a conscience

Packaged food seeks to imitate consumer foodservice offerings, at home and on the go

Sugar no, Fredagsmys yes!

Protein is ‘the new black’

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here