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Country Report

Switzerland Flag Confectionery in Switzerland

| Pages: 48

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Premiumisation continued to drive growth in chocolate confectionery in 2015. Swiss chocolate confectionery sees the emergence of a consumer choosing to purchase less chocolate, but of a much higher quality. Consumers have become increasingly demanding in terms of quality of the cocoa and single-origin varieties. Major brands including Cailler, Lindt and Migros introduced new premium products.

COMPETITIVE LANDSCAPE

  • The chocolate confectionery environment remained dominated by the two leading players Migros Genossenschaftsbund eG and Chocoladenfabriken Lindt & Sprüngli which accounted for a combined retail value share of 35% in 2015. Leader Migros has been successful with its private label line, Frey and its capacity to rapidly launch me-too products of successful branded lines. Ranked second, Lindt & Sprüngli was able to maintain its value share thanks to strong brand loyalty and high product availability across all major retailers and foodservice providers. Nestlé Suisse SA ranked third in 2015 thanks to the performance of its Cailler brand which is highly appreciated by Swiss consumers.

PROSPECTS

  • Sales of chocolate confectionery are expected to increase in both volume and value terms over the forecast period. The increasing use of media advertising among the category’s major players will likely have a positive impact on sales of chocolate confectionery during the forecast period.

Gum

TRENDS

  • The most significant trend in gum towards the end of the review period was the growing interest in sugar-free chewing gum alternatives. In response to growing health concerns amongst Swiss consumers, manufacturers are offering new sugar-free gum products with various dental benefits and a longer lasting freshness.

COMPETITIVE LANDSCAPE

  • Two major players dominate Swiss gum. Mondelez Schweiz GmbH was the first ranked company in 2015 thanks to established brands such as Trident, Stimorol and V6. Stimorol in particular is a very dynamic brand responsible for regular innovations. Migros Genossenschaftsbund eG ranked second in 2015. The retailer has been able to compete with the larger brands through its well-established private label. Far behind, Van Melle AG followed in third place thanks to its well-known Mentos brand.

PROSPECTS

  • Gum is expected to register further growth albeit marginal over the forecast period. This growth is in line with the review period CAGR and can be attributed to the increasing maturity of gum. There remains limited scope for the introduction of real innovations over the forecast period with new product launches mainly occurring in terms of product extensions.

Sugar Confectionery

TRENDS

  • Growing consumer health awareness is having a very significant impact on sugar confectionery sales in Switzerland, especially since increasing obesity rates, especially among children, are also becoming a major concern amongst Swiss consumers. Besides, sugar confectionery is known to cause tooth decay and to harm the overall diet of children. In spite of manufacturers’ efforts to develop sugar-free variants, the category continues to suffer from its bad image.

COMPETITIVE LANDSCAPE

  • Switzerland’s leading retailer Migros Genossenschaftsbund eG leads sugar confectionery in 2015. Brands such as Larry’s are strong products matching the quality of established brands. Migros’ value share declined over the review period, which can be explained by the fact that the retailer increased the importance of branded products on its shelves towards the end of the review period. Haribo GmbH & Co KG and Ricola AG ranked joint second in 2015 as they both enjoy high consumer trust in Switzerland.

PROSPECTS

  • Increased product ranges and health concerns are expected to continue to be the focus areas for sugar confectionery, with more manufacturers creating new ways to make their products appealing to health-conscious consumers. This will translate into a trend for products, which are not only sugar-free, but also preservative- and additive-free, along with natural flavourings. Sugar confectionery is therefore expected to record positive yet moderate growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Switzerland?
  • What are the major brands in Switzerland?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Switzerland - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in Switzerland - Company Profiles

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé Suisse SA: Key Facts
  • Summary 4 Nestlé Suisse SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Nestlé Suisse SA: Competitive Position 2015

Ricola AG in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Ricola AG: Key Facts
  • Summary 7 Ricola AG: Operational Indicators (domestic sales + exports)

COMPETITIVE POSITIONING

  • Summary 8 Ricola AG: Competitive Position 2015

Packaged Food in Switzerland - Industry Context

EXECUTIVE SUMMARY

Packaged food sees slight growth in a challenging economic environment

Product origin remains a key selling point in Switzerland

Migros and Coop’s private label lines provide strong competition for branded manufacturers

Supermarkets remains the main distribution channel

Further challenges expected for the forecast period

KEY TRENDS AND DEVELOPMENTS

The Swiss economy faces challenges created by its strong national currency

Internet retailing gains share within packaged food

Health and wellness continues to shape the performance of packaged food

Packaged food manufacturers focus on sustainability

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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