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Country Report

Taiwan Flag Confectionery in Taiwan

| Pages: 47

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

Trends

  • The biggest convenience store chain, 7-Eleven, continues to promote and market chocolate confectionery during the last quarter of the year. This attracts many consumers, who try different chocolate brands in smaller packs. It also attracts new consumers who do not purchase chocolate on a regular basis.

Competitive Landscape

  • Ferrero Taiwan Ltd remained the leading player in chocolate confectionery in 2015 with a 25% value share. This position can be attributed to strong distribution and investment in marketing and promotional activities. The company’s Ferrero Rocher, with its different packaging formats, attracts various types of consumers, who, for example, buy it to share with friends or as a gift.

Prospects

  • More and more international premium chocolate manufacturers will likely open stores in Taiwan to attract certain groups of consumers over the forecast period. In addition, some local dessert companies and chefs are seeking to establish their own premium chocolate lines to attract consumers with strong purchasing power.

Gum

Trends

  • Gum is widely available in Taiwan in convenience stores, supermarkets, hypermarkets and health and beauty specialist retailers. Consumers are accustomed to chewing gum after a meal or before conversations so as to help freshen their breath. In addition, manufacturers continue to invest in television advertisements and marketing activities. The major players focus on the sugar-free, oral hygiene and breath freshening properties of their products in an effort to encourage consumers to keep chewing.

Competitive Landscape

  • Wrigley Taiwan Ltd maintained its leading position in gum in 2015 with a dominant 76% value share. The company offers not only sugar-free but also sugarised gum. Its best-known brands include Airwaves, Extra, Doublemint and Juicy Fruit, with all of these enjoying widespread distribution.

Prospects

  • Gum in Taiwan is expected to post a slow value CAGR of 1% at constant 2015 prices over the forecast period. This will be due to category maturity and limited room for new brands. Existing players will seek to continue to compete in terms of visibility, flavour and functionality.

Sugar Confectionery

Trends

  • Parents in Taiwan are concerned about their children’s health and so are not willing to purchase too much sugar confectionery for them. In addition, adults are reducing their own sugar intake in order to maintain their health. This has served to slow sales in the category. On the other hand, some sugar-free and imported products with higher prices are selling well, thus serving to boost sales.

Competitive Landscape

  • Taiwan Morinaga Co Ltd remained the leading player in sugar confectionery in Taiwan in 2015 with an 18% value share. The company offers several very well-known products, such as Morinaga Brown Sugar Caramels, Morinaga Mixed Drops and Hi-Chew. In addition, Taiwan Morinaga works with Japanese Morinaga so consumers have confidence in the quality and safety of its products. In addition, the company’s products are widely distributed, being available in convenience stores, supermarkets, hypermarkets and online. Furthermore, Taiwan Morinaga launches new products and new flavours every year and keeps consumers updated via its Facebook page and website. The company also runs big sales several times a year in its own stores, encouraging consumers to bulk buy.

Prospects

  • Sugar confectionery is expected to remain fairly flat in value terms at constant 2015 prices over the forecast period because of consumer concerns about health and food safety. News programmes, television shows and magazines frequently cover health issues and so consumers are aware that too much sugar and artificial ingredients can be damaging to health. Parents are seeking to limit their children’s sugar consumption due to concerns about obesity and oral health. Childhood weight problems are already an issue due to too much snacking and a lack of exercise.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Taiwan?
  • What are the major brands in Taiwan?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Taiwan - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in Taiwan - Company Profiles

I-Mei Foods Co Ltd in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 I-Mei Foods Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 I-Mei Foods Co Ltd: Competitive Position 2015

Kuai Kuai Co Ltd in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Kuai Kuai Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Kuai Kuai Co Ltd: Competitive Position 2015

Packaged Food in Taiwan - Industry Context

EXECUTIVE SUMMARY

Packaged food records slightly faster growth in 2015

Food safety remains top concern among consumers

Local players maintain the leading positions

Convenience stores remains the leading distribution channel for packaged food

Slightly faster value growth expected during the forecast period

KEY TRENDS AND DEVELOPMENTS

Food safety remains top concern among Taiwanese consumers

Average unit prices increase slightly across packaged food

Local variants remain popular among Taiwanese consumers

Consumers are increasingly health-conscious

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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