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Country Report

Confectionery in Taiwan

| Pages: 68

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The recovery of Taiwan’s economy during 2011 and 2012 enabled many Taiwanese consumers to choose more premium chocolate confectionery. These premium brands are increasingly available in Taiwan, mainly through convenience stores. In the past, premium chocolate confectionery brands were sold only through the upmarket supermarkets which are attached to Taiwan’s leading department stores. However, rising demand for high quality chocolate confectionery and the convenience of being able to purchase chocolate confectionery in convenience stores has boosted sales of chocolate confectionery through this channel. Rising consumer spending power and the preference for premium quality chocolate confectionery continues to boost value growth in chocolate confectionery in Taiwan, although the lack of new flavours continues to limit volume growth potential in the category.

COMPETITIVE LANDSCAPE

  • Ferrero Taiwan Ltd is set to continue leading chocolate confectionery in 2012 with a 25% value share through its Ferrero Rocher brand. Ferrero Rocher boxed assortments are available in the majority of relevant retail outlets in Taiwan and the brand enjoys very high popularity among Taiwanese consumers. The brand has been present in Taiwan for over two decades and the marketing and promotional campaigns which are undertaken for the brand during holiday seasons has allowed Ferrero to maintain strong top-of-the-mind positioning for its leading chocolate confectionery brand.

PROSPECTS

  • Chocolate confectionery is set to record a marginal constant value decline over the forecast period. Because chocolate confectionery in Taiwan is already considered a very mature packaged food category, it is very unlikely that chocolate confectionery will be able to achieve any significant increase in volume sales during the forecast period. Although plain dark chocolate is becoming more popular as a source of antioxidants and an easy way of reducing the risk of heart attack, other types of chocolate such as milk chocolate and white chocolate are considered to be too sweet and are widely considered to be significant contributors to common health problems such as obesity.

Gum

TRENDS

  • Demand for chewing gum remained saturated in Taiwan during 2011 and 2012. Nevertheless, the launch of innovative products and the use of new ingredients helped to stimulate sales in the category during 2012. The rise of the health and wellness trend in Taiwan resulted in higher numbers of consumers purchasing sugar free gum during 2012. Moreover, the use of media marketing campaigns helped the leading companies in gum to introduce and promote their new flavours.

COMPETITIVE LANDSCAPE

  • Wrigley Taiwan Ltd is set to continue dominating gum in Taiwan during 2012 with an 84% value share achieved through its Airwaves, Extra, Wrigley’s Doublemint, and Wrigley’s Juicy Fruit brands. In addition, Wrigley is also the leading player in gum in Taiwan in terms of product development and packaging design. Furthermore, Wrigley is the gum company which offers the widest range of different product types in gum in Taiwan. The company did not launch any new gum brands during 2012, although it did launch new flavour extensions for its existing brands. The latest flavour offered under Wrigley’s Airwaves brand, pomelo, targets consumers who like to work out and play sport. Wrigley is promoting its new flavour through outdoor advertisements placed on buses in a bid to create high public awareness of its new flavour.

PROSPECTS

  • Gum in Taiwan is expected to increase in constant value at a CAGR of 1% over the forecast period. The average unit price of gum is expected to increase in constant terms over the forecast period as new products with higher unit prices are likely to be launched, boosting value sales in the process.

Sugar Confectionery

TRENDS

  • Rising health concerns about excessive sugar consumption are set to have a very strong impact on sales of sugar confectionery in Taiwan during 2012, with the majority of sugar confectionery categories expected to record weak growth during 2012, notably lollipops, boiled sweets and standard mints. However, sugar confectionery which offers health benefits such as medicated confectionery, which can help soothe sore throats, and sugar free mints are becoming increasingly popular among Taiwanese consumers.

COMPETITIVE LANDSCAPE

  • Taiwan Morinaga Co Ltd is set to remain in the leading position in sugar confectionery in Taiwan during 2012 with a 17% value share. The company has been present in Taiwan for more than 50 years and constantly launches new products in sugar confectionery. Morinaga Milk Caramel, Morinaga Brown Sugar Caramels and Hi-Chew are the company’s most popular and innovative products and the high demand for these products has allowed the company to maintain its leading position in sugar confectionery for some time.

PROSPECTS

  • Sugar confectionery in Taiwan is set to register healthy growth over the forecast period, increasing in constant value and retail volume at CAGRs of 1%. Products which offer functions such as freshening the breath, which are generally categorised under power mints and medicated confectionery, are expected to lead growth in sugar confectionery over the forecast period. Power mints and medicated confectionery are not yet considered mature packaged food categories in Taiwan, and growth rates in these categories are likely to increase in future.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Taiwan?
  • What are the major brands in Taiwan?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Taiwan - Category Analysis

CHOCOLATE CONFECTIONERY IN TAIWAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017

GUM IN TAIWAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2007-2012
  • Table 14 Sales of Gum by Category: Value 2007-2012
  • Table 15 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 17 Leading Flavours for Gum 2007-2012
  • Table 18 Gum Company Shares 2008-2012
  • Table 19 Gum Brand Shares 2009-2012
  • Table 20 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY IN TAIWAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 26 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 29 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 30 Sugar Confectionery Company Shares 2008-2012
  • Table 31 Sugar Confectionery Brand Shares 2009-2012
  • Table 32 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017

Confectionery in Taiwan - Company Profiles

Hunya Foods Co Ltd in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hunya Foods Co Ltd: Key Facts
  • Summary 2 Hunya Foods Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hunya Foods Co Ltd: Competitive Position 2012

I-Mei Foods Co Ltd in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 I-Mei Foods Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 I-Mei Foods Co Ltd: Competitive Position 2012

Packaged Food in Taiwan - Industry Context

EXECUTIVE SUMMARY

Innovations in new products stimulate demand

Trends in convenience stores offer various results

Smaller sized packaged food suits changing demographic

Domestic manufacturers lead sales for most categories

New developments will drive value growth over forecast period

KEY TRENDS AND DEVELOPMENTS

The increase in prices of oil and electricity increase costs

Demographics and urbanisation stimulated new product types

Certification is key to gaining consumer assurance

Private label from convenience stores proves popular

Associations and government play important roles in protecting consumers

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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