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Country Report

Thailand Flag Confectionery in Thailand

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery continued to see strong positive volume and value growth in 2015. The main factors supporting the strong movement of chocolate are wide distribution channels, aggressive marketing activities from brand manufacturers, as well as various pack sizes and pack types. There is a variety of chocolate confectionery in Thailand; from global imported brands, international brands which are made locally, as well as domestic brands. Chocolate confectionery spans the budget-end to the high-end of the market. Thai people have a sweet tooth so chocolate confectionery enjoys high sales, nationwide.

COMPETITIVE LANDSCAPE

  • Nestlé (Thai) Ltd takes up the leading position for another year in 2015. Nestlé has strong brand awareness and a good image among Thai people. There is a variety products from Nestlé offered in different categories in Thailand. The most well-known brands of Nestlé confectionery in Thailand are Kit Kat, Milo and Crunch. The main advantage of Nestlé, besides its product variety, is its strong distribution network. Nestlé also sells bottled water so it has strong relationships with modern and traditional trade channels, nationwide.

PROSPECTS

  • Chocolate confectionery will continue to see positive volume and value growth over the forecast period. New product launches, new packaging types, new promotional pack sizes and new flavours will continue to be key to supporting sustainable demand. Bagged selflines/softlines and countlines will be the top-selling category in value sales terms, over the forecast period. International brands, including M&M’s, Hershey, Mars, Kit Kat and Snickers, will continue to dominate thanks to their variety of pack sizes and flavours.

Gum

TRENDS

  • Overall, gum in Thailand showed positive growth in 2015 driven by strong growth of sugar-free gum. In terms of value sales, sugarised gum gained the majority thanks to the strong brand reputation of Dentyne and Dentyne Ice. Demand for sugarised gum comes mainly from teenagers and young professionals who care little for sugar content and enjoy chewing sweet and flavoured gum. On the other hand, sugar-free gum sales are high among adults and the professional workforce. They are willing to pay a premium price for healthier gum choices.

COMPETITIVE LANDSCAPE

  • Dentyne by Mondelez International (Thailand) Co Ltd is the leading gum brand in 2015. Strong brand reputation, aggressive TV advertising, famous celebrities as brand ambassadors, as well as continuous promotion via below the line activities are crucial factors in promoting growth. Product variety in six flavours of apple mint, spear mint, mentholyptus, blueberry, fresh mint and peppermint in various sizes and pack types create more options to be distributed among modern and traditional grocery retailers.

PROSPECTS

  • Gum in Thailand is predicted to see a positive performance. Sugar-free gum will continue to drive volume and value growth. Sugar-free gum in new flavours and new packaging are expected. Sugar-free gum is expected to remain popular as consumers are increasingly aware of their health and feels happier chewing sugar-free gum, particularly adults. On the other hand, sugarised gum will continue to gain sales from teenagers who are unlikely to be too concerned on their health as they are still young. They prioritise taste over health.

Sugar Confectionery

TRENDS

  • Sugar confectionery registers positive volume and value growth in 2015. Consumers are experiencing budget constraints and giving priority to necessary products, so demand for sugar confectionery has slowed down. At the same time, the rising cost of raw materials, in particular sugar, has affected retail prices, pushing them slightly higher. Medicated confectionery contributes the most to value sales. The benefits of the product are a crucial factor supporting its continuous demand. Wide distribution channels, from modern grocery retailers to traditional grocery retailers, as well as drugstores/parapharmacies, push up the strong value sales.

COMPETITIVE LANDSCAPE

  • Mondelez International (Thailand) Co Ltd takes the leading position in 2015. There are lots of strong brands such as Halls and Clorets contributing to high value sales. The company focuses on promoting both above-the-line and below-the-line marketing activities, building up strong awareness and stimulating sales among consumers, nationwide. TV adverts are often aired during prime time. Launching new products, such as smaller sizes of Halls, is crucial factor to support the continuous strong performance of the company.

PROSPECTS

  • The forecast performance of sugar confectionery is expected to stay positive to 2020. Medicated confectionery is expected to contribute the highest value sales over the forecast period. By contrast, specific categories such as organic and diabetic will remain absent. The high costs of growing organic raw materials as well as processing and producing them, are key threats to the growth of organic sugar confectionery. At the same time, according to the Ministry of Public Health, advertising or positioning sugar confectionery as suitable for diabetics is unlikely to classify it as normal food. Diabetic confectionery may be considered a medicine which will take longer to pass product registration criteria compared with less than six months for a normal food product to get a registration number.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Thailand?
  • What are the major brands in Thailand?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Thailand - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Packaged Food in Thailand - Industry Context

Executive Summary

Economic downturn, drought, and insurgencies weaken consumer spending

Fast developing urban lifestyle helps boost impulse and indulgence products

Large players enjoy benefits of economies of scale

Convenience stores gain importance for Thais

Packaged food is expected to see slower retail value sales growth

Key Trends and Developments

Recession and political unrest continue to challenge packaged food in Thailand

Health and wellness and the convenience and indulgence trends shape innovation

Going online is key to consumer outreach and engagement in Thailand

Convenience store outlets widen their packaged food product portfolios

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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