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Country Report

Netherlands Flag Confectionery in the Netherlands

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery has, like numerous other packaged food categories, experienced the effect of the hybrid consumer. The name hybrid consumer stands for consumers who are increasingly looking for value-for-money by purchasing low-cost brands for everyday use whilst they favour premium brands for indulgence and luxury. Private label and discounters have profited from the rise of the hybrid consumer at the lower end of the price spectrum. Consumers seek out these low-cost brands as they are perceived to offer value for money. At the other end of the price spectrum, luxury brands have also performed well as consumers look for more exclusive, premium products to indulge in.

COMPETITIVE LANDSCAPE

  • Masterfoods Veghel BV (Netherlands) remains the leading player within chocolate confectionery in 2015. The company is very strong in countlines, a category which it dominated in 2015 with a value share of 60%. The main brands of Masterfoods Veghel in countlines were Snickers, Twix, Mars and Bounty. The company is also involved in other categories within chocolate confectionery with other brands, namely Dove in standard boxed assortments, M&M’s and Maltesers in bagged selflines/softlines and Celebrations in twist wrapped miniatures. The value share of Masterfoods Veghel has declined in every year since 2011 and it also declined marginally in 2015. The company lost share due to the increased popularity of Mondelez Nederland BV in chocolate confectionery.

PROSPECTS

  • Chocolate confectionery is expected to decline at a CAGR of less than 1% over the forecast period in constant 2015 terms. On the other hand, in retail volume terms it is expected to remain static over the forecast period. Chocolate confectionery benefited from the rising demand for affordable indulgence products during the economic downturn, which drove growth within tablets in both value and volume terms. With the economic crisis coming to an end and consumers becoming more willing to spend more again, fewer consumers are expected to search for affordable indulgences, which will most likely limit the growth of chocolate confectionery.

Gum

TRENDS

  • Gum suffered from declining value sales during 2015 for the fourth consecutive year. There are a number of reasons behind this decline in sales of gum. Firstly, the economic downturn has led consumers to spend their money more carefully. Secondly, there was a lack of innovation in gum. Lastly, the preference of consumers has shifted from gum to alternative products like mints and mouthwashes to freshen their breath.

COMPETITIVE LANDSCAPE

  • Mondelez Nederland BV is the leading player in gum in the Netherlands in 2015. Its value share has grown in every year of the review period in which it has competed, which is mainly due to the poor performance of other brands within gum. Mondelez achieved its leading position within gum through two brands: Stimorol and Bubblelicious. Stimorol holds the leading value share within chewing gum and Bubblelicious is the leading brand in bubble gum.

PROSPECTS

  • The outlook for gum in the Netherlands remains negative over the forecast period. It is expected that gum will decline at a CAGR of 2% in constant 2015 value terms. However, this forecast is an improvement on the review period CAGR, in constant 2015 value terms, which is due to the expected recovery of the economic conditions within the Netherlands over the forecast period. As economic conditions improve, manufacturers will start to innovate again within gum and consumers will be willing to spend more money on gum products as they will have more money to spend in general.

Sugar Confectionery

TRENDS

  • Sugar confectionery has registered modest current value growth over 2015, just as the category did over most of the review period. However, in volume terms it remained static at 2014 levels. Although the overall category remained static, this does not mean that all of the categories within sugar confectionery were static. There were categories showing healthy growth, while others declined.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle Group remains the leading player in sugar confectionery in the Netherlands in 2015. The company does not own leading brands in the category, but it offers a wide range of well-known brands in different categories. The most important brands of Perfetti Van Melle are Klene, Mentos, Look-O-Look, Fruit-tella and Smint. The company suffered from a slight decline in its value share in 2015 mainly due to its Klene and Frisk brands underperforming. However, some of its other brands achieved strong growth in their value shares in 2015, like Smint.

PROSPECTS

  • It is expected that sugar confectionery will decline over the forecast period at a CAGR of 1% in constant 2015 terms. The slightly negative performance of sugar confectionery is expected to stem from the impact of the health and wellness trend on the category. Consumers will increasingly choose healthier snack alternatives due to this trend and they will also be less willing to give sugar confectionery to their children. Mints is the only category within sugar confectionery which is expected to register positive constant 2015 value growth over the forecast period, as it is anticipated that it will attract consumers away from chewing gum. Growth can be achieved over the forecast period if manufacturers increase their investment into attaining a healthier image for their sugar confectionery brands, as well as introducing healthy options next to standard sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Netherlands?
  • What are the major brands in Netherlands?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in the Netherlands - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in the Netherlands - Company Profiles

Albert Heijn BV in Packaged Food (Netherlands)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Albert Heijn BV: Key Facts

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Albert Heijn BV: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Albert Heijn BV: Competitive Position 2014

Packaged Food in the Netherlands - Industry Context

EXECUTIVE SUMMARY

Packaged food not able to register positive growth in 2015

Internet retailing shows good results in the distribution of packaged food

Private label sales booming in packaged food in 2015

Supermarkets remains the dominant distribution channel in packaged food in 2015

Packaged food is expected to record negative value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label still booming in the Netherlands

Internet retailing is subject to increased interest

Origin becomes more important than organic

Cocooning still popular in the Netherlands despite better economic conditions

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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