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Country Report

Philippines Flag Confectionery in the Philippines

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery grew by 4% in 2014, which is slightly faster than the value growth achieved in 2013. Volume growth also marginally improved compared to 2013, reaching 2% in 2014. The perception of chocolate confectionery as a treat has led to its slow volume growth as special occasions are generally required to trigger its purchase. The inclination among well-off consumers to purchase premium brands, meanwhile, contributes to the faster growth in value terms. High-priced brands are generally regarded as being superior in taste, a facet that is considered more rewarding when being personally consumed or when being given away as gifts.

COMPETITIVE LANDSCAPE

  • Universal Robina led chocolate confectionery in 2014 with a 34% value share. The company continues to lead through its competitive pricing strategy and extensive distribution. It also has a wide brand portfolio under its Jack ‘n’ Jill brand line, which it continuously innovates with the introduction of new variants or brand extensions. Through its numerous product offerings, Universal Robina is able to provide consumers with affordable alternatives to expensive imported brands, allowing it to capture the broader group of low-income consumers.

PROSPECTS

  • Chocolate confectionery is predicted to record a CAGR of 3% in value sales at constant 2014 prices over the forecast period posting slight improvements compared to a CAGR of 1% over the review period. The volume CAGR, meanwhile, is also expected to increase from 1% in the review period to 2% over the forecast period. The improvement in both value and volume sales growth will not stem from any significant increase in the frequency of consumption of chocolate confectionery. Instead, the growth is likely to be driven by economy brands, which are expected to broaden their consumer base through new variants and promotions. Goya’s efforts to revitalise its brand among the new generation of younger consumers is an illustration of how economy brands will facilitate the entry of more low-income consumers into patronising chocolate confectionery, which are regarded by some as luxury.

Gum

TRENDS

  • Gum recorded 3% value growth in 2013, which was continued into 2014. The sluggish performance of gum is due to the presence of several substitutes in the form of mints, mentholated boiled sweets, mint pastilles and even medicated confectionery, for those who chew gum for the purpose of freshening the breath. The marginal growth, however, is being derived from efforts by companies to improve the image of gum by highlighting the benefits of special added ingredients, such as Xylitol, to oral health. By doing so, consumers are being provided with an added incentive to prefer gum, specifically those with added functional ingredients not commonly found in other sugar confectionery.

COMPETITIVE LANDSCAPE

  • Wrigley Philippines continued to lead in gum in 2014 with a 35% value share. Its ongoing lead in gum is attributed to its use of multiple brands, extensive distribution and long-standing presence in the country. The company also uses promotional activities to sustain recall for its brands. Popular actress, Anne Curtis, for instance, was chosen to endorse its leading brand, Doublemint, in 2013.

PROSPECTS

  • Gum is expected to post a CAGR of 1% in value sales at constant 2014 prices over the forecast period. Although sluggish, it nevertheless is better compared with the review period’s contracting CAGR of 3% in value sales at constant 2014 prices. The turnaround is expected to come from continued improvements in formulation by companies in an effort to add more value to gum and thereby improve patronage.

Sugar Confectionery

TRENDS

  • Sugar confectionery used to be positioned mainly for children. Adults, however, were increasingly targeted by companies through the use of coffee flavour for boiled sweets, for instance. Towards the end of 2012, Jack ‘n’ Jill XO further expanded its coffee-flavoured confectionery with the introduction of Jack ‘n’ Jill XO White Coffee. Category value growth, meanwhile, marginally improved in 2014 compared to the previous year. The 3% value growth in 2014 originated from the launch of products positioned for adults. Perfetti Van Melle launched Mentos Fresh Time in 2014 to be pitched against the leading medicated confectionery brand, Maxx. Another factor assisting the category’s growth is the increasing use of mint flavour, which is generally positioned for adults. Wrigley’s Doublemint brand, for example, is no longer just a gum but has also extended into standard mints.

COMPETITIVE LANDSCAPE

  • Universal Robina led the category in 2014 with a 39% value share, maintaining its lead from the previous year. The company’s strength lies in its wide brand portfolio. The Jack ‘n’ Jill brand, for instance, is present in boiled sweets, lollipops, standard mints, chews, other sugar confectionery plus toffees, caramels and nougat. Its Maxx brand, meanwhile, continues to dominate medicated confectionery with its competitive price positioning and extensive distribution, which even includes street vendors. The company is also active in introducing new flavour variants and supports its brands with adequate promotional activities to sustain brand recall.

PROSPECTS

  • Sugar confectionery is predicted to record successively faster value growth rates over the forecast period with CAGRs of 2% in value sales at constant 2014 prices. Although sluggish, the projected growth is still promising compared to the contracting CAGR of 2% over the review period. The slightly better performance over the forecast period is expected to result from the continued efforts of companies to renew consumer interest in the category through new flavour variants or brand extensions. Given that children are sure patrons of sugar confectionery, it is likely that companies will instead try to reach out to more adults through more functional products that have added benefits aside from just providing a sugar rush.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Philippines?
  • What are the major brands in Philippines?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in the Philippines - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in the Philippines - Company Profiles

Nestlé Philippines Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Nestlé Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Philippines Inc: Competitive Position 2014

Universal Robina Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Universal Robina Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Universal Robina Corp: Competitive Position 2014

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Economy continues to benefit packaged food in the Philippines in 2014

Increasingly busy and faster-paced lifestyles influence packaged food consumers

Multinationals continue to dominate competition in packaged food

Distribution of packaged food continues to be dominated by modern grocery retailers

Packaged food expected to continue on positive growth trend for the forecast period

KEY TRENDS AND DEVELOPMENTS

Modern grocery channels continue to grow in number

Improving economic condition encourages foreign brands to enter packaged food

Increasingly busy lifestyles continues to benefit packaged food in 2014

Growingly sophisticated consumers lead to opportunities for new product developments

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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