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Country Report

Philippines Flag Confectionery in the Philippines

| Pages: 54

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • While consumers in more affluent countries eat chocolate confectionery as a snack, Filipinos still generally regard it as a treat reserved for special occasions. Companies seem to recognise this and come up with unique packaging shapes and/or designs close to special events such as Valentine’s Day when heart-shaped boxes are typically used. In February 2015, Toblerone created something different as it offered four different choices of box each printed with a sweet message and which can be transformed into a unique origami shape. Villa del Conte, meanwhile, capitalised on the One Direction concert in March 2015 as it printed pictures of the members of the group on the wrapper of its chocolate bars.

COMPETITIVE LANDSCAPE

  • Universal Robina Corp was the leading player in chocolate confectionery in 2014 with a value sales contribution of 36%. In 2015, the company sustained its lead as its value share reached 38%. The company likewise outpaced other players in terms of growth as its value sales increased by 25% in 2014 and by 14% in 2015. The company’s strength lies in countlines with Jack ‘n’ Jill Cloud 9 as its biggest brand; it accounted for 33% of the total value sales in the category in 2015. However, it also has presence in bagged selflines/softlines through its brand, Nips, which is an affordable version and a strong contender to the leading imported brand, M&M’s. Aside from its use of competitive prices, continuous flavour innovation, extensive distribution and adequate promotions are also utilised by the company to propel its different brands into leading positions.

PROSPECTS

  • Manufacturers of brands positioned as gifts will continue to pay more attention to packaging compared to everyday treats. Others are likely to follow the direction taken by Toblerone and explore more creative means to make their packaging attractive to gift-givers. Some are likely to explore customisation or allow for customised messages printed on the label.

Gum

TRENDS

  • Gum grew by 3% in current value terms in 2015 which was slightly faster than in 2014. It also had a minimal improvement in volume growth (2%) in 2015. Gum, however, continues to be a discretionary food item. As such, the improvement in volume is seen to derive from the accessibility of low-priced brands which are even available through peddlers, street vendors and sari-sari stores (traditional neighbourhood shops). These channels are able to capture impulse purchases from pedestrians or commuters. The incorporation of beneficial ingredients such as xylitol, green tea, white tea, menthol and eucalyptus by more expensive brands, meanwhile, assists value growth. This helps drive purchases from middle- to upper-income consumers who value the added benefits delivered in a convenient format.

COMPETITIVE LANDSCAPE

  • Wrigley Philippines maintained its lead in gum in 2015 with a value share of 36%. Wrigley’s brand portfolio includes Wrigley’s Doublemint, Juicy Fruit and Orbit which gives it presence in both sugarised and sugar free gum. The company is able to derive the highest value sales from Doublemint which is the leader in chewing gum with a value share of 28%. The dominant position attained by its different brands is attributed to their high recall, wide distribution and longstanding presence in the country. Furthermore, the company differentiates its products through fortification and the use of different pack types – from plastic jars to flexible packaging and pillow packs – to allow it to serve various consumer groups.

PROSPECTS

  • Filipinos are not expected to prioritise their gums over the forecast period. Even if awareness about the benefits of xylitol improves, most people are not predicted to use gum as a supplement to their everyday brushing of teeth, but more as a convenient alternative in cases when they cannot do so. Even if companies improve the fortification of their products, gum will still be a low priority on consumer shopping lists since it is not filling and does not satisfy one’s hunger.

Sugar Confectionery

TRENDS

  • Sugar confectionery recorded a 1% value growth in 2014 which was slower than its 3% value growth in 2013. The pulling out of the leading power mints brand, Smint, from the country significantly contributed to the slowdown in 2014. Sugar confectionery, however, recovered in 2015 with a value growth of 3% once more. The continuous launch of new products which renew consumer interest in the category assisted its recovery. Mentos, for instance, launched a brand extension, Mentos Fresh Time, which is a filled hard candy available in eucamint and honey-lemon flavours. Jack ‘n’ Jill, meanwhile, introduced a filled chewy candy called Mintini which is available in chocolate-filled mint and sweet mint flavours. Another new product is Jack ‘n’ Jill Champalok which is a tamarind-flavoured gummy candy. Apparent in these new launches is the desire of companies to target a broader age group and not just children. Having a wider prospective consumer base, these new products were among the contributors to the faster value growth in 2015.

COMPETITIVE LANDSCAPE

  • Universal Robina Corp sustained its lead in 2014 with a value share of 39% and maintained, and improved, it in 2015 with 40% of the total. Its continued leadership stems from its wide portfolio under its umbrella brand, Jack ‘n’ Jill, which allows it to compete in pastilles, gums, jellies and chews, toffees, caramels and nougat, lollipops, boiled sweets, standard mints, other sugar confectionery and medicated confectionery. Its strength, however, lies in medicated confectionery where its brand, Maxx, enjoys a comfortable lead with a value share of 74% in 2015. Despite being mentholated, it is not positioned as a remedy for throat illness but as an everyday treat allowing it to generate purchases from a broader consumer base. Its other brands, meanwhile, are either leaders or strong contenders in their respective categories. Competitive prices, extensive distribution and adequate promotional activities are the company’s main tools for propelling their various brands to dominance.

PROSPECTS

  • Sugar confectionery is predicted to record a value CAGR of 2% at constant 2015 prices over the forecast period. Although modest, this is nevertheless better than its review period performance when its CAGR contracted by 2%. Improvements over the forecast period will be driven by the continuous innovation undertaken by major players. It is expected that new launches over the forecast period will not only involve flavours but also product formats. Gummy candies, for instance, which are mainly for children are among those which could witness the introduction of new flavours that would also appeal to adults. Filled boiled sweets or chews, meanwhile, can be used to deliver a more unique taste. Companies are generally expected to become more creative in order to interest more adults in sugar confectionery which will eventually assist in its recovery over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Philippines?
  • What are the major brands in Philippines?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in the Philippines - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in the Philippines - Company Profiles

Nestlé Philippines Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé Philippines Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Nestlé Philippines Inc: Competitive Position 2015

Universal Robina Corp in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Universal Robina Corp: Key Facts
  • Summary 6 Universal Robina Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Universal Robina Corp: Competitive Position 2015

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Packaged food records slight improvement in value growth terms in 2015

Consumer desire for convenience influences product development and promotions

Universal Robina Corp is the leader in packaged food in 2015

Modern grocery retailers remain the key distribution channel for packaged food

Packaged food is expected to post improved growth rates over the forecast period

KEY TRENDS AND DEVELOPMENTS

Retail landscape witnesses consolidations and the introduction of new retail brands

Companies employ different strategies to improve its share in packaged food

New products emerge as companies expand their product lines and address prevailing consumer trends

New foreign brands and food specialist retailers enter packaged food amidst the continued expansion of the middle class

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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