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Country Report

United Kingdom Flag Confectionery in the United Kingdom

| Pages: 53

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • There was a growing focus on offering chocolate confectionery with a premium positioning towards the end of the review period. However, this did not necessarily mean premium pricing. Mid-priced brand Galaxy for example took inspiration from premium tablet flavour trends with its launch of Galaxy Salted Caramel in 2015. Single origin chocolate, until recently limited to artisanal and premium brands, meanwhile emerged in private label, with chocolate from countries such as Peru or Madagascar being offered by private label tablets such as Tesco Finest and Aldi Moser Roth by the end of the review period. Mars countlines meanwhile introduced the packaging claim "100% pure cocoa butter," with this claim again being more traditionally associated with artisanal chocolate shops.

COMPETITIVE LANDSCAPE

  • Mondelez continued to be the leading player in chocolate confectionery in 2015 with a steady 28% value share. The company's Cadbury brand benefits from longstanding consumer awareness, affordable pricing, wide distribution and a good quality reputation. This brand also benefited from a strong £7 million marketing campaign at the start of the year, including TV advertising, PR, outdoor, digital marketing and strong in-store marketing and sampling events. This campaign focused on the strapline "Free the Joy" and featured office workers lip-syncing along with telephone hold music as a taste of Cadbury's chocolate unleashes spontaneous joy.

PROSPECTS

  • The premiumisation trend is expected to continue to shape new product development for mid-priced leading brands and private label options in the forecast period. Consumers are expected to prove increasingly receptive to "premium" options at lower price points, particularly in discounters where Aldi, Lidl and Netto are all regarded as offering good quality chocolate. Premium health and wellness ingredients could also move further into the mainstream in the forecast period, with pure cocoa butter being an obvious ingredient choice. More niche ingredients could also emerge in the forecast period, such as chia seeds or real pieces of superfruits such as goji berries.

Gum

TRENDS

  • Gum benefited from the growing awareness of the dental health of sugar-free chewing gum, with these being highlighted in strong marketing campaigns for Wrigley's Extra. Wrigley Co indeed largely drove growth in 2015, revamping the Wrigley's Extra brand and investing heavily in marketing. Many consumers who are seeking to cut back on confectionery that is high in sugar or fat, such as chocolate confectionery, thus opted for guilt-free gum. Sugar-free gum is not only perceived as helpful in cleaning teeth after eating but is also calorie-free.

COMPETITIVE LANDSCAPE

  • Wrigley Co is the dominant player in gum, accounting for a striking 91% value share in 2015. The company is the heaviest spender in gum in terms of marketing and also has the strongest brand awareness and widest distribution reach. This company also invests in new product development on an annual basis, with 2013 for example seeing the launch of Wrigley's Extra Bubblemint and 2014 seeing the launch of Wrigley's Extra Ice Citrus.

PROSPECTS

  • There could well be a stronger focus on the sweeteners used in gum in the forecast period. Consumers are in general increasingly seeking out more natural products, with growing suspicion regarding many artificial sweeteners. Stevia could thus emerge as a sweetener in gum in the forecast period, with leading player Wrigley indeed offering stevia-sweetened mints towards the end of the review period. However, xylitol is also a strong contender, with this sweetener benefiting from a generally healthy image and from a reputation for reducing plaque on teeth. Peppersmith notably uses only xylitol as a sweetener, with this remaining the case after its 2015 reformulation. Wrigley's meanwhile uses a range of artificial sweeteners, including xylitol, but may well opt to move away from some artificial sweeteners in response to changing consumer demands or negative media coverage.

Sugar Confectionery

TRENDS

  • The health dangers of sugar continued to be reinforced in the UK at the end of the review period, with most consumers by 2015 equating high sugar consumption with excess weight, heart problems, diabetes and other lifestyle diseases. Public Health England (PHE) notably launched a new Change4Life campaign in January 2015 focused on "sugar swaps" enabling parents to reduce their children's sugar consumption. PHE also commissioned a survey among those using parenting website Netmums, with this finding that two-thirds of mothers are worried about the amount of sugar their children consume.

COMPETITIVE LANDSCAPE

  • Mondelez is the leading player in sugar confectionery and accounted for a value share of almost 19% in 2015. The company benefits from its strong Maynard's, Bassett's and Trebor brands, which have a long history in the UK and enjoy strong brand awareness among consumers. This company lost almost half a percentage point in value share in the year, due to strong competition from Haribo and smaller players such as Perfetti Van Melle. However, in response to growing competition Mondelez increased its investment in marketing in the year. The company's Trebor brand notably saw its first TV advertising in over a decade in 2015, while Maynard's also saw TV advertising as part of its £2 million Celebrate Like Royalty campaign including radio, PR and online marketing.

PROSPECTS

  • Sales of sugar confectionery are expected to be hard hit by the increasingly negative public perception of sugar in the forecast period. Consumers are expected to increasingly seek to reduce their own consumption of sugar and that of their children. In response, the leading players are likely to increasingly adapt their ranges, with many seeking to offer more attractive sweeteners than sugar. Stevia-based products began to emerge towards the end of the review period, with Cedar Health for example offering stevia-based Ricola Luxurious Liquorice and Mars offering stevia-sweetened Extra Professional Mints. Xylitol could also see development as a sweetener in sugar confectionery, while pure fruit products could also prove successful.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in United Kingdom?
  • What are the major brands in United Kingdom?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in the United Kingdom - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in the United Kingdom - Company Profiles

J Sainsbury Plc in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 J Sainsbury Plc: Key Facts
  • Summary 4 J Sainsbury Plc: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 J Sainsbury Plc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 J Sainsbury Plc: Competitive Position 2014

Mars Food UK Ltd in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Mars Food UK Ltd: Key Facts
  • Summary 8 Mars Food UK Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Mars Food UK Ltd: Competitive Position 2015

Mondelez UK Ltd in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Mondelez UK Ltd: Key Facts
  • Summary 11 Mondelez UK Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 Mondelez UK Ltd: Competitive Position 2015

Packaged Food in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Growth recorded but packaged food market labours

Convenience and provenance trends impact packaged food

Brand manufacturers challenge supermarkets with new strategies

Discounters consolidate market share

Innovation required to fend off projected mediocre performance

KEY TRENDS AND DEVELOPMENTS

Discounters consolidate market share

Masterbrand strategy gains prominence

Convenience formats popular across the UK

Consumers value food provenance

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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