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Country Report

United Kingdom Flag Confectionery in the United Kingdom

| Pages: 68

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • After recording very strong growth during 2012 as there were plenty of opportunities for people to gather with family and friends and indulge in chocolate treats including the Queen’s Diamond Jubilee and the London Olympics, there were fears that 2013 could prove a much less successful year for chocolate confectionery in the UK. However, volume growth is expected to have remained positive in the category during 2013. While many UK consumers remained less keen overall on sugar confectionery in 2013 than during 2012, demand for chocolate confectionery remained strong.

COMPETITIVE LANDSCAPE

  • Cadbury UK Ltd is expected to have maintained its strong leading position in chocolate confectionery during both 2012 and 2013 as its value sales in the category increased in current terms by an estimated 2% during 2013, rising to £1.6 billion. Mars UK Ltd remains close behind in second position with an estimated £1.3 billion in value sales, the result of a projected 3% current value increase during 2013. Those two players are also expected to be the fastest growing companies in chocolate confectionery in the UK in 2013 in actual terms thanks to the ongoing success of their key brands and line extensions, including the brands famous from countlines and tablets in bagged selflines/softlines.

PROSPECTS

  • Chocolate confectionery is expected to increase in both retail volume and constant value terms over the forecast period. Chocolate confectionery is expected to increase in constant value at a CAGR of 2% over the forecast period, while volume sales an expected to increase at a GAGR of 1%. The category is expected to generate constant value sales of £6.7 billion during 2018.

Gum

TRENDS

  • Although volume sales of gum declined substantially in the UK in previous years, the category began to recover in 2012 thanks to renewed marketing efforts, stronger product innovation, new packaging formats and more accurate positioning of certain products. Some of the value growth expected in gum in the UK in 2013 can be attributed to the rising price of many of the commodities used in the manufacture of gum. The commodity price of xanthan, a thickening agent derived from maize, rocketed in 2012 as the price of maize from China, the global leader in maize production, increased by 25% during 2011. Also during 2012, the global commodity price of sugar increased substantially before falling again slightly during 2013, while the cost of the artificial sweetener xylitol also increased towards the end of the review period.

COMPETITIVE LANDSCAPE

  • With a provisional 88% value share in chewing gum in 2013, Wrigley Co Ltd confirmed its leading position in gum in the UK in 2013 with current value growth of 5%, rising to £287 million. Its most successful brand in the UK by far is Extra, which is expected to have generated value sales of £196 million in 2013, a figure which rises to £206 million if the Extra Ice brand is taken into account. These two brands combined comprised 73% of Wrigley’s value sales in the UK in 2013. The company’s Airwaves brand also performed very well in 2013, generating an expected £47 million in value sales, with the Orbit brand set to generate an additional £15 million for the company. In spite of efforts on the part of Wrigley to revitalise sales of its bubble gum brands towards the end of the review period, positive results did not follow. During April 2012, the company revamped its Hubba Bubba brand by launching larger packaging sizes of 7g, as opposed to the 4g which was typical previously, with strawberry and apple flavours also launched. However, this had little positive effect, although it did serve to stabilise sales of the Hubba Bubba brand during 2012, although declines returned during 2013. In addition to Hubba Bubba, the Juicy Fruit, Double Mint and Spearmint sugarised gum brands all lost sales in the UK during 2013. By way of contrast, Wrigley’s sugar free chewing gum brands all performed well toward the end of the review period thanks to constant development on the part of the parent company. In January 2012, for instance, two flavours were added to its Extra range, strawberry and citrus pear. During May 2012, Wrigley revamped and repositioned its Airwaves brand following the success it enjoyed through performing something similar for its Extra brand in 2010. Airwaves adjusted its marketing message from being positioned as a decongestant to being positioned as an ‘overall invigorator’ with the strapline “Pocket some pow!”. At the end of 2012, Wrigley's again invested in its Extra brand with a marketing campaign "under the strapline “Don’t let food linger”, the goal of which was to establish Extra as an integral part of the daily dental care routine and reassure consumers that chewing Extra helps to neutralise plaque acid and keep their teeth clean. However, not all of the company’s marketing efforts were successful as its Orbit and 5 brands continued to struggle during 2013. The strong investment in the Extra and Airwaves brands has made it difficult for Orbit to maintain its position, while the 5 brands has never really performed particularly well in the UK. In an attempt to revive sales of 5, a new packaging format was launched at the beginning of 2013 containing seven sticks instead of the normal 12, with the retail selling price falling below £1, although this move has been little help in terms of boosting sales of the 5 brand. Also at the beginning of 2013, Wrigley launched Extra White, Extra Ice Peppermint, Airwaves Menthol and Airwaves Eucalyptus in new bottle packaging formats, with each bottle containing 46 pellets. This was undertaken in the hope that it would boost sales by a further £12 million. Overall, sales of Airwaves improved by £15 million in 2013, making it a very successful year for The Wrigley Co in the UK overall.

PROSPECTS

  • Gum in the UK is expected to increase in constant value at a CAGR of 1% over the forecast period, rising to £333 million by 2018. Sales of sugar free gum are set to continue increasing throughout the forecast period, although this growth is set to be quite slow at a CAGR of just 1%, although current value growth can be expected to be much higher. On the other hand, sugarised gum is set to decline in constant value at a CAGR of -11%, while bubble gum is set to decline at a CAGR of -6%.

Sugar Confectionery

TRENDS

  • While 2013 is expected to have been a very good year for chocolate confectionery in the UK, sugar confectionery is expected to have continued to struggle in spite of provisional estimates showing positive value growth. Unit prices are expected to have increased in sugar confectionery during 2013, which was partly due to the rising commodity price of sugar but also as sugar confectionery companies took steps to mitigate the effects of the anticipated decline in volume sales.

COMPETITIVE LANDSCAPE

  • Cadbury UK Ltd is expected to remain the leading player in sugar confectionery in 2013 with overall retail value sales of £335 million, although the company is expected to have recorded a 1% current value decline in 2013, partly due to slower sales of both its Bassett’s boiled sweets range and its Trebor soft mints range.

PROSPECTS

  • Sugar confectionery is expected to record marginal constant value growth over course of the entire forecast period, with constant value sales set to rise to £1,689 million. This forecast is far less optimistic than the forecasts published in earlier editions of this report. The unfavourable reputation of sugar, the overconsumption of which has been identified one of the key reasons behind the alarming growth in the UK’s obesity rate in recent years, is unlikely to prove beneficial to sales of sugar confectionery during the forecast period. Many UK adults are expecting to eat sweets less often and many children are being discouraged from purchasing them as parents attempt to exert more control over the food consumption habits of their children.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in United Kingdom?
  • What are the major brands in United Kingdom?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in the United Kingdom - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in the United Kingdom - Company Profiles

J Sainsbury Plc in Packaged Food (United Kingdom)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 J Sainsbury Plc: Key Facts
  • Summary 4 J Sainsbury Plc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 5 J Sainsbury Plc: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 6 J Sainsbury Plc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 J Sainsbury Plc: Competitive Position 2012

Packaged Food in the United Kingdom - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to feel the effects of austerity

Consumer confidence is shaken by the horsemeat scandal

Private label and major brands prosper whilst mid-range products suffer

Grocery retailing channels diversify

Inflation aside, growth in packaged food is expected to be low

KEY TRENDS AND DEVELOPMENTS

Retailers work toward rebuilding consumer confidence

Consumer concerns over pricing continue to grow

Convenience remains a primary consideration for consumers

Consumer purchasing habits in packaged food polarise

World foods bounce back in 2013

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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