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Country Report

Tunisia Flag Confectionery in Tunisia

| Pages: 60

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery continued to witness healthy retail value and volume growth in 2014 of 11% and almost 5% respectively. Healthy growth came on the back of the continued fondness of snacking in the country. Whilst tablets dominated sales with a share of almost 72%, other niche subcategories also continued to grow including standard boxed assortments and bagged selflines/softlines. This was mainly driven by the rising Westernisation trend which has introduced celebrations such as Valentine’s Day where lovers tend to exchange chocolates and has been strengthened by the rise in the number of offerings from supermarkets and hypermarkets during this celebration to cater for rising demand. Also, the practice of offering chocolate for birthdays and special occasions is becoming more common among Tunisians which, in turn, has pushed overall sales.

COMPETITIVE LANDSCAPE

  • Société Tunisienne de Chocolaterie et de Confiserie continued to dominate sales in 2014 with a share of over 56%. The company’s longstanding presence in the country coupled with the wide variety of brands in its portfolio including Maestro, the leading brand within chocolate confectionery, Saïd, Momento, Kross, X-plose, D-clic, Duo, Costo and Club has led to its success and its brands enjoying strong consumer loyalty. The company also benefits from strong nation-wide distribution through traditional as well as modern grocery outlets.

PROSPECTS

  • Forecast growth is expected to remain healthy in both value and volume terms with 7.5% CAGR and 5.6% CAGR respectively. Whilst value growth is expected to be mainly driven by the continued rise in unit prices as raw material costs and cocoa prices worldwide are set to increase as well as inflation continuing as a result of the devaluation of the Tunisian currency, volume growth is set to continue to grow in line with the Westernisation trend seeing more consumers shifting from traditional sweets to chocolates as well embracing Western occasions such as Valentine’s day to exchange chocolate.

Gum

TRENDS

  • Sugarised gum continued to dominate sales in 2014 with a retail value share of 52%. The wide availability of this variety coupled with limited health awareness about the ill-effects that sugar has on teeth contributed to this dominance and strong growth of the subcategory in 2014. Nonetheless, the trend has been slowly shifting as health awareness mounts, thus pushing sales of sugar free gum which saw strong value and volume growth in 2014 of 9% and 4% respectively. Another trend that continued from 2013 is the rising popularity of value-added gum, namely chewing gum that offers added benefits such as breath freshening and teeth whitening properties. Whilst this trend remains mainly seen among middle and higher income consumers, it has been pushing overall category growth in 2014.

COMPETITIVE LANDSCAPE

  • Confiserie Triki le Moulin continued to lead sales in 2014 benefiting from its long-standing presence in the country, the affordability of its brands as well as the large brand portfolio which makes it present in all subcategories within chewing gum. The company is the owner of a wide variety of brands including the leader in the market Florida, as well as Twin Bubble, Mango Super Jumbo Billes, Chicle Elephant and Dragon. The company’s brands are well distributed across the country which ensured its success and strong consumer loyalty for its products.

PROSPECTS

  • Growth over the forecast period is expected to remain healthy in both retail value and volume terms with 3.5% and 6.5% CAGRs respectively. Healthy growth will come on the back of rising demand for value-added chewing gum including teeth whitening and breathe freshening varieties which is likely to push the premiumisation trend and thus push growth higher. Product innovation especially by domestic manufacturers keen on competing with international companies within fast-growing subcategories such as sugar free and value-added gum is expected to also push growth over the forecast period.

Sugar Confectionery

TRENDS

  • Although sugarised sugar confectionery saw healthy growth in 2014 within almost all subcategories, strong growth was seen in sugar free confectionery with sugar-free boiled sweets registering 3.5% volume growth compared to almost 3% for sugarised boiled sweets and sugar-free lollipops also saw almost 4% volume growth compared to 3% for sugarised varieties. This has been in line with rising health awareness in the country especially among middle and upper income consumers concerned about their personal image as well as keen on not consuming a lot of sugar. Nonetheless, sugarised products remain more widely available and are relatively cheaper than sugar-free varieties which make them the preferred option for lower income consumers as well as children with limited pocket money.

COMPETITIVE LANDSCAPE

  • Confiserie Triki le Moulin continued to lead sugar confectionery with a value share of almost 15% in 2014. The company’s longstanding presence in the country coupled with the wide variety of brands within its portfolio including Le Moulin, Free Go! And Funy as well as its strong presence within other categories such as chewing gum has developed strong consumer loyalty for its brands. The company is also strongly involved in advertising its brand Al Naoura Le Moulin on TV showing it as the perfect breakfast for children, which benefits from a longstanding presence in the Tunisian market.

PROSPECTS

  • Sales of sugar confectionery are expected to remain healthy over the forecast period registering a value CAGR of almost 6% and a volume CAGR of over 4%. Both of these will be faster than the review period CAGRs of 4% in value terms and 2% in volume terms. Stronger growth will be mainly due to the continuing shift in consumer preference towards sugar-free confectionery in line with the rising health awareness. These products tend to retail at higher prices than sugarised versions and thus will push value growth higher. The existence and expected growth in the number of sugar free alternatives on the market as domestic and international players are expected to be active in launching new products in an attempt to profit from the rising health trend, is expected to see a rising number of consumers shifting back to sugar confectionery where they would have opted for another healthier snack in the past.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Tunisia?
  • What are the major brands in Tunisia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Tunisia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Gum: % Value 2010-2014
  • Table 18 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 19 Distribution of Gum by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 25 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

Packaged Food in Tunisia - Industry Context

EXECUTIVE SUMMARY

Healthy growth recorded across all packaged food categories, despite rising prices

Rising demand for convenience pushes growth in 2014

Artisanal products and domestic manufacturers continue to lead

Traditional grocery retailers dominates, whilst modern outlets intensify the competition

Strong growth expected over the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 79 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 80 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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