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Country Report

Tunisia Flag Confectionery in Tunisia

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The proportion of imported chocolate confectionery continued to increase in 2015, thus helping the category to offer consumers a wider range of products. However, the distribution of imported chocolate confectionery remained erratic.

COMPETITIVE LANDSCAPE

  • Société Tunisienne de Chocolaterie et de Confiserie (SOTUCHOC) continued to dominate chocolate confectionery in 2015 with a value share of 64%. The company has invested significant resources in promoting its key brands, particularly Maestro. More importantly, the company benefits from a very well-established and trusted brand image and offers affordable products to Tunisian consumers. It also has a very strong and efficient distribution network.

PROSPECTS

  • Despite erratic distribution, imported chocolate confectionery is expected to further gain share as it is increasingly being purchased by Tunisian consumers for more regular consumption rather than being limited to special occasions and celebrations.

Gum

TRENDS

  • Gum in Tunisia recorded current value growth of 8% in 2015, this being a stronger performance than the 7% CAGR of the review period. An acceleration in growth towards the end of the review period was essentially due to the wide range of imported gums on offer, which consumers were eager to try.

COMPETITIVE LANDSCAPE

  • Confiserie Triki le Moulin continued to dominate gum in 2015 with a 90% share of value sales. This can be attributed to its Florida brand, which has been present in the marketplace for many years and remains affordable. The company has a large product portfolio, being present in all categories within chewing gum. Moreover, its products are widely available in key distribution channels, namely independent small grocers and modern grocery retailers which are expanding in different areas of the country.

PROSPECTS

  • Over the forecast period gum in Tunisia is expected to register a value CAGR of 5% at constant 2015 prices, which will be stronger than the 2% CAGR of the review period. This stronger performance will be the result of an increase in penetration of premium gum brands, with consumers seeking to try out new innovations.

Sugar Confectionery

TRENDS

  • Despite an increase in health awareness across all parts of the population, sugar confectionery continued to be very popular in 2015, particularly among children and young adults, with demand remaining strong.

COMPETITIVE LANDSCAPE

  • La Confiserie des Aghlabites remained the clear leader in sugar confectionery in 2015 with a 44% share of value sales. This can be attributed to its longstanding presence in the country, the affordability of its brands and a wide product portfolio which means it is present in all categories. Confiserie Triki le Moulin ranked second with a strong 30% share thanks to a wide variety of brands, including Le Moulin, Funy and Free Go!

PROSPECTS

  • Over the forecast period sugar confectionery is anticipated to achieve a value CAGR of 7% at constant 2015 prices, which will be a significant improvement on the 2% CAGR of the review period. This stronger performance will be largely due to the expected continuation of the premiumisation trend, which will see more consumers shift to value-added sugar confectionery products. Growth will be driven by product innovation as competition intensifies within the category, as well as by the modernisation of retailing which will see a larger number of supermarkets and hypermarkets open across the country, thus displaying a wider variety of new sugar confectionery brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Tunisia?
  • What are the major brands in Tunisia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Tunisia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 NBO Company Shares of Gum: % Value 2011-2015
  • Table 30 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 31 Distribution of Gum by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Tunisia - Company Profiles

Confiserie Triki le Moulin in Packaged Food (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Confiserie Triki le Moulin: Key Facts
  • Summary 4 Confiserie Triki le Moulin: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Confiserie Triki le Moulin: Competitive Position 2015

Packaged Food in Tunisia - Industry Context

EXECUTIVE SUMMARY

Packaged food maintains its good performance despite continuous price increases

Increasing consumer awareness of healthy diets boosts demand for healthy products

Domestic brands continue to lead packaged food

Independent small grocers remains the dominant retail distribution channel

Stronger retail value growth expected over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 49 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 50 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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