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Country Report

Confectionery in Tunisia

| Pages: 61

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The increase in the cost of raw materials – namely cocoa, sugar and milk whether locally or at international level – pushed prices up. Another key story recorded in 2011 was the sit-in protests front of the leading player, Société Tunisienne de Chocolaterie et de Confiserie. In fact, with the political turmoil, the demonstrations of employees touched almost all big companies; Société Tunisienne de Chocolaterie et de Confiserie was not an exception as non-permanent employees organised strikes and sit-ins to ask for permanent jobs and salary increases. The sit-ins did not last for very long (two days) so apart from some disorder there was no long-term effect on the company’s performance.

COMPETITIVE LANDSCAPE

  • Société Tunisienne de Chocolaterie et de Confiserie led sales with 56% value share in 2012. The same company saw also the biggest share increase. This dominance was owed to a good portfolio of brands which include leading names like Club, D-Clic, Duo, Kross, Maestro, Momento, Saïd and X-plose. It is also worth saying that the good communication strategy, the availability of the brands in all distribution channels, the acceptable prices when compared to the imported products and the wide offering were the key success factors which led this company to lead the sector.

PROSPECTS

  • The forecast period is expected to see an increasing amount of products imported from Turkey on the market. These products may be international brands imported from Turkey or Turkish brands themselves. Turkish brands are likely to compete against local standard brands as they are likely to be priced in the standard price band, although Turkish brands may have to fight against the fact that Tunisians are greatly affected by the advertising for standard local brands and may continue to prefer them over the forecast period. Illegally imported chocolate will continue to flourish as the border between Tunisia and Libya will remain porous with many illegal products crossing the border both ways.

Gum

TRENDS

  • Functional and sugar free gum gained more space on shelves in supermarkets and hypermarkets over 2012. Products such as Freedent Menthe Douce, White, La Valle Herbal and Delicious Tase and Relax Fruit that all have health and wellness attributes such as whitening teeth and being sugar free or “relaxing" were present in almost all supermarkets and were placed in strategic places on shelves so that children and adults alike could notice them easily.

COMPETITIVE LANDSCAPE

  • Confiserie Triki le Moulin kept on leading the category with 70% value share. This performance was due to the availability of the company’s products in all distribution channels at competitive prices. Also, offering different types of products like bubble gum, sugarised and sugar free gum helped the company to secure its leading position.

PROSPECTS

  • It is predicted that gum will not witness a considerable change or a specific trend because the previously noted trends like the consumers’ need for functional gum and the introduction of more imported products will keep on marking the gum sector in the forecast period.

Sugar Confectionery

TRENDS

  • 2012 saw the closure of key player Confiserie Triki le Moulin’s sugar confectionery production unit due to the escalation of employee demonstrations and sit-ins that called for an improvement in working conditions. However, despite this dramatic event, the production unit was only closed for two days and so the availability of leading brands such as Chamia was not really affected.

COMPETITIVE LANDSCAPE

  • Despite the closure of its production unit for two days, Confiserie Triki le Moulin retained its outright lead in 2012 with an 11% value share and recorded the highest value share increase. The company produces sweets, gums, jellies and most importantly chamia, which is the most popular product within the sugar confectionery category. Nevertheless, competition kept on being tough, especially with the presence of well-known companies in the category like La Confiserie des Aghlabites, Grande Fabrique De Confiserie Orientale (GFCO) and Société Le Kamel.

PROSPECTS

  • Constant value sales of sugar confectionery are expected to decline by a CAGR of 5% over the forecast period. This underperformance will be due to the increase in prices of all packaged food, sugar confectionery included, which will push consumers to curb their spending slightly or switch to cheaper products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Tunisia?
  • What are the major brands in Tunisia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Tunisia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2007-2012
  • Table 14 Sales of Gum by Category: Value 2007-2012
  • Table 15 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 17 Gum Company Shares 2008-2012
  • Table 18 Gum Brand Shares 2009-2012
  • Table 19 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 20 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 21 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar Confectionery: Product Types
  • Table 24 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 25 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 28 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 29 Sugar Confectionery Company Shares 2008-2012
  • Table 30 Sugar Confectionery Brand Shares 2009-2012
  • Table 31 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017

Confectionery in Tunisia - Company Profiles

Confiserie Triki le Moulin in Packaged Food (Tunisia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Confiserie Triki: Key Facts
  • Summary 3 Confiserie Triki: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Confiserie Triki: Competitive Position 2012

Packaged Food in Tunisia - Industry Context

EXECUTIVE SUMMARY

Most packaged food categories are impacted by 2% price increase in 2012

Political instability continues to significantly impact packaged food

Local players retain their grip over packaged food

Independent small grocers channel remains dominant and gains further share

Value growth is expected in spite of political and economic uncertainty

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 44 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 45 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 51 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 54 Company Shares of Meal Solutions 2008-2012
  • Table 55 Brand Shares of Meal Solutions 2009-2012
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 61 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 64 Company Shares of Nutrition/Staples 2008-2012
  • Table 65 Brand Shares of Nutrition/Staples 2009-2012
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 71 Sales of Packaged Food by Category: Value 2007-2012
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 74 GBO Shares of Packaged Food 2008-2012
  • Table 75 NBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Brand Shares of Packaged Food 2009-2012
  • Table 77 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 78 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 79 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 80 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 81 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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