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Country Report

Turkey Flag Confectionery in Turkey

| Pages: 82

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The year 2013 is expected to be a good one for chocolate confectionery as it continues to register double-digit retail value growth. New product launches across several categories, notably countlines, tablets and other chocolate confectionery and the continuing switch from sugar confectionery to chocolate confectionery, are expected to be the main drivers of growth.

COMPETITIVE LANDSCAPE

  • Yildiz Holding was the leading company within chocolate confectionery in 2012 and is set to remain so in 2013, thanks to its Ülker brand, which is the most well-established brand in chocolate confectionery with the best distribution network and strong advertising investment. However, the company’s retail value share declined over the review period, from 53% in 2008 to an anticipated 37% in 2013.

PROSPECTS

  • Over the forecast period, chocolate confectionery is predicted to register a constant value CAGR of 6%. Manufacturers are expected to widen their product ranges and increase their advertising and marketing activities to stimulate sales. They are also expected to launch more sophisticated products with novel formats and better-quality ingredients, for example with a higher pistachios/hazelnut or cocoa content.

Gum

TRENDS

  • Retail value growth of gum is slightly slower in 2013 in comparison to the review period. However, gum is growing faster in 2013 than it did in 2012, due to the faster economic growth in 2013 as well as significant innovations from leading companies and new product launches, which revitalized the category.

COMPETITIVE LANDSCAPE

  • In 2013, Dogus Yiyecek ve Içecek Üretim San Tic AS leads gum retail value sales. The company’s flagship brands, First and Falim have ranked among the top three gums in Turkey since the beginning of the review period. The company’s success stems from its proactive attitude towards demand from the young population of the country for innovative products. Young and urban consumers are increasingly opting for more sophisticated products with different flavours and attractive packaging and the company responds well to this demand by investing substantially in flavour diversification and packaging developments.

PROSPECTS

  • Gum is expected to register a 5% constant value CAGR over the forecast period. This strong performance is mainly due to the pace in the innovations in the category, both in terms of flavour and packaging.

Sugar Confectionery

TRENDS

  • Sugar confectionery is set to register a slight decline in retail value terms in 2013 as a result of the changing preferences of children and their increasing demand for chocolate confectionery, which is gradually replacing sugar confectionery in Turkey. Sugar confectionery is child-driven and the bulk of sales are made during religious festivals. Industry estimates suggest that 53% of hard boiled sweet sales are made during the Ramadan festival alone. Manufacturers advertise their products heavily during this period, mainly targeting children and teenagers.

COMPETITIVE LANDSCAPE

  • Dogus Yiyecek ve Içecek Üretim San Tic leads sales with a 24% retail value share in 2013. The brands of the company, particularly Missbon, Olips and Jelibon are very well established and is synonymous with sugar confectionery for the majority of Turkish consumers. It maintained its leading position throughout the review period due to the performance of its popular Olips and Kent Missbon brands, in which it invests heavily through extensive advertising support.

PROSPECTS

  • Sugar confectionery is expected to hover around its 2013 level of value sales in constant terms over the forecast period. Positive growth is rather unlikely, given the continuing trading up from sugar to chocolate confectionery, which directly competes with sugar confectionery. Strong negative growth is also not very likely, given the continuous launches within other sugar confectionery and pastilles, gums, jellies and chews, which drive the trend within overall sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Turkey market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Turkey?
  • What are the major brands in Turkey?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Turkey - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Turkey - Company Profiles

BIM Birlesik Magazacilik AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Bim Birlesik Magazacilik AS: Key Facts
  • Summary 4 Bim Birlesik Magazacilik AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Bim Birlesik Magazacilik AS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Bim Birlesik Magazacilik AS: Competitive Position 2013

Eti Gida San ve Tic AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Eti Gida Sanayii ve Tic AS: Key Facts
  • Summary 8 Eti Gida Sanayii ve Tic AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Eti Gida Sanayii ve Tic AS: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Eti Gida Sanayii ve Tic AS: Competitive Position 2013

Solen Cikolata Gida San Ve Tic AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Solen Cikolata Gida San Ve Tic AS: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Solen Cikolata Gida San Ve Tic AS: Competitive Position 2013

Unilever Sanayii ve Ticaret Türk AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Unilever Sanayii ve Ticaret Türk AS: Key Facts
  • Summary 14 Unilever Sanayii ve Ticaret Türk AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Unilever Sanayii ve Ticaret Türk AS: Competitive Position 2013

Yildiz Holding AS in Packaged Food (Turkey)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Yildiz Holding AS: Key Facts
  • Summary 17 Yildiz Holding AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 Yildiz Holding AS: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 19 Yildiz Holding AS: Competitive Position 2013

Packaged Food in Turkey - Industry Context

EXECUTIVE SUMMARY

Packaged food records a positive value performance in 2013

Convenience drives sales of packaged food

Artisanal products continue to lead in 2013

Traditional grocery retailers accounts for the majority of packaged food sales in 2013

Packaged food set to record a positive value performance over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label continues to record strong growth

A switch from unpackaged food to packaged food

Convenience drives sales of packaged food

Demand for healthier and safer products is on the rise

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 20 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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