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Country Report

Ukraine Flag Confectionery in Ukraine

| Pages: 55

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Annexation of the Crimea and anti-terror operations in the Donetsk and Lugansk regions negatively impacted consumer purchasing power and behaviour and hit production operations in 2015. About a million refugees from these regions have fled to central, western and northern Ukraine and are restricting expenditure to non-essential items. Most refugees remain unemployed and must thus economise, including on confectionery and in other packaged food areas. Moreover, two large domestic confectionery companies, AVK and Konti, closed their facilities in the temporary militarised areas in the east of Ukraine while Roshen also stopped operations at its Mariupol factory.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia was the clear leader in chocolate confectionery in 2015, recording a value share of 26%. The company’s success can be attributed to the fact that it is present in virtually all chocolate confectionery areas, including bagged selflines, standard boxed assortments, countlines, seasonal chocolate and tablets. After a wave of patriotism in 2014, when Ukrainians bought the company’s products as a show of support for the new president, the Roshen outlet chain spread throughout large and small cities in Ukraine and offered relatively lower unit prices than in retail stores.

PROSPECTS

  • There is some debate as to whether the two big local players - Konti and AVK - will continue to lead sales or to even exist after the forecast period. In addition, there is no clear future regarding leading player Roshen Kondyterska Korporatsia. In 2014, the company’s owner, President of Ukraine Petro Poroshenko, promised to sell the company. However, no buyer has been found yet.

Gum

TRENDS

  • Gum suffered a drop in volume sales in 2015 due to the fact low purchasing power significantly reduced purchases of impulse products. Impulse sales are very high within gum and the decline in incomes has thus negatively affected volume sales, with consumers becoming more cautious with their expenses while shopping and focusing more on essential products.

COMPETITIVE LANDSCAPE

  • Wrigley Ukraine led gum sales in 2015, recording a value share of 75%. Thanks to its well-known brands Orbit, Winterfresh, Juicy Fruit, Hubba Bubba and Eclipse, which have a long-standing history within gum and a wide product portfolio, the company meets the needs of a wide range of consumers: from children to adults within all price levels. The key brand offered by Wrigley is Orbit, which accounted for 62% of value sales in 2015 and provides the widest range of gum products. Juicy Fruit is a more traditional and cheaper product while Hubba Bubba is made for children and Eclipse is promoted and perceived as an aid for clearing airways and freshening breath.

PROSPECTS

  • Due to continuous product development, regular products are put in the shade, with the most successful brands being those that offer some extra feature or benefit for customers besides breath freshening. Key players will be able to maintain demand for leading brands and products as they promote gum as being essential to preventing decay. Larger retailers, hypermarkets and supermarkets will benefit from this as the majority of gum is sold at the check-out.

Sugar Confectionery

TRENDS

  • Due to the adverse economic situation in Ukraine, many indulgence products which are considered non-essential experienced difficult times on account of falling consumer purchasing power. Sugar confectionery is one of these areas, although demand did not decline as much as in some other packaged food categories due to the targeting of children and the fact parents are often reluctant to make savings when it comes to their loved ones.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia is expected to remain the clear leader within sugar confectionery, with the company set to account for 51% of value sales in 2015. The strong position of the company within sugar confectionery is attributable to its wide offering of well-established and well-known brands and products, which enjoy strong consumer loyalty thanks to their long presence on the Ukrainian market. In addition, the company is successful in maintaining consumer attention through frequent new product developments and innovations thanks to its promotional activities.

PROSPECTS

  • Constant value sales will decline over the forecast period due to the general trend away from sugar confectionery, with consumer demand anticipated to shift towards other types of confectionery or snacks, such as chocolate confectionery, biscuits or snack bars. Sugar confectionery will lose ground due to the unfavourable reputation of sugar and its general unhealthy image.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ukraine?
  • What are the major brands in Ukraine?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ukraine - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Ukraine - Company Profiles

Mondelez Ukraine PAT in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Mondelez Ukraine PAT: Key Facts
  • Summary 4 Mondelez Ukraine PAT: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Mondelez Ukraine PAT: Competitive Position 2015

Nestlé-Ukraine TOV in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé-Ukraine TOV: Key Facts
  • Summary 7 Svitoch Firma AT: Operational Indicators
  • Summary 8 Volyn Holding VAT: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Nestlé-Ukraine TOV: Competitive Position 2015

Roshen Kondyterska Korporatsia in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Roshen Kondyterska Korporatsia: Key Facts
  • Summary 11 Mariupolska Kondyterska Fabrika Roshen PAT: Operational Indicators
  • Summary 12 Kyivska Kondyterska Fabrika Roshen PAT: Operational Indicators
  • Summary 13 Kremenchutska Kondyterska Fabrika Roshen PAT: Operational Indicators
  • Summary 14 Vinnitsky Molochny Zavod Roshen PAT: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 15 Roshen Kondyterska Korporatsia: Competitive Position 2015

Packaged Food in Ukraine - Industry Context

EXECUTIVE SUMMARY

The economic downturn continues to affect the growth of packaged food

Anti-terrorist operations and uncertain future influence the mood of consumers

Artisanal producers and Ukrainian companies remain the top players

The positions of modern and traditional grocery retailers are reversing

Value-oriented consumer purchasing behaviour expected to remain significant

KEY TRENDS AND DEVELOPMENTS

Consumers switch towards private label and cheaper brands

Anti-terroristic operation and boycott of Russian products changed customers habits

Modern retailing favours packaged food consumption

Price-sensitive consumers are strongly influenced by discounts and good value deals

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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