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Country Report

Confectionery in Ukraine

| Pages: 76

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • After many years of strong growth, chocolate confectionery in Ukraine showed the first signs that it was entering maturity during the first half of 2012 as production levels levelled off. Many Ukrainian consumers are very worried about the country’s economic performance and this has led to many Ukrainians saving money wherever possible. In addition, the steep rise in the average unit price of chocolate confectionery during 2012 led to many Ukrainian consumers thinking twice before purchasing expensive non-essential packaged food products and this led many Ukrainians to switch to cheaper alternatives in categories such as bakery products. As such, the competitive environment in chocolate confectionery is becoming fiercer and many companies are now struggling to capture consumer attention.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia is expected to lead chocolate confectionery in Ukraine during 2012 with a value share of 20%. Kraft Foods Ukraine ZAT is expected to maintain second position in 2012 with a value share of 15%. Mars OOO is expected to have ascended to third place in 2012, leaving domestic manufacturer Konti VO ZAT in fourth position. It was noticed during 2012 that multinational companies were increasingly encroaching on the traditional territory of domestic chocolate confectionery companies, resulting in increasingly high levels of competition in the category.

PROSPECTS

  • As chocolate confectionery in Ukraine is expected to edge closer towards saturation during the forecast period and the cost of the raw materials used in the production of chocolate confectionery continues rising, the gap between the unit prices charged for locally manufactured products and imported products is set to narrow, intensifying the competition between local and international producers. Domestic producers will need to increase their unit prices and focus on their traditional recipes as Ukrainian people are becoming increasingly interested in saving their cultural heritage. Increasing numbers of Ukrainians are set to be interested in traditional chocolate confectionery which comes from the various different regions of Ukraine. More optimistic industry experts predict that the habits of Ukrainian consumers will not be adversely affected by the economic crisis any longer as the majority of local producers have recently modernised their manufacturing facilities and consumers have become accustomed to high quality chocolate confectionery, requiring producers to maintain high standards without increasing unit prices excessively.

Gum

TRENDS

  • As 2012 was a year of ongoing economic uncertainty in Ukraine, gum was one packaged food category which did not experience much in the way of growth. Many Ukrainian consumers consider gum to be a non-essential product and when they feel the need to save money they often simply refuse to purchase chewing gum. The remaining consumers who cannot imagine their everyday lives without the oral hygiene that gum offers, continued to search for additional functions and benefits from gum.

COMPETITIVE LANDSCAPE

  • Wrigley Ukraine TOV is set to maintain its unassailable position as the clear leader in gum in Ukraine in 2012 with a projected value share of 69%. Wrigley dominates in sugar free gum and bubble gum. Its most popular gum brands in Ukraine are Orbit, Hubba Bubba, Wrigley’s, Eclipse and Airwaves. Altogether, these brands are set to account for 69% of gum value sales in Ukraine in 2012. Wrigley enjoys such high popularity due to its longstanding presence in Ukraine and its huge marketing campaigns. In sugar free gum, the only real competitor to Wrigley’s dominance is Dirol Cadbury OOO, which is set to hold a value share of 7% in 2012. Sugarised gum is set to remain a relatively fragmented category in 2012, with leading player Kalev AS set to account for 20% of total retail value sales and Joyco ZAO set to account for 13%.

PROSPECTS

  • Chewing gum in Ukraine is expected to register positive growth during the forecast period, although the rate of this growth is set to be relatively limited. The category is by no means a new one and by many Ukrainian consumers consider that gum is not an essential packaged food product. Product innovation and strong advertising campaigns are set to boost demand for gum during the forecast period. High-income consumers often consider chewing gum to be a convenient oral hygiene tool, while many low-income Ukrainian consumers remain reluctant to purchase gum due to its high unit price.

Sugar Confectionery

TRENDS

  • Slight growth in demand was registered in sugar confectionery during 2012, mainly due to the fact that the category comprises mainly traditional products and brands and remains highly saturated. However, irrespective of the category’s maturity, low-income Ukrainian consumers are purchasing sugar confectionery instead of chocolate confectionery, which increasing numbers of Ukrainians cannot afford because of the rising price of chocolate confectionery. Many of the brands available in sugar confectionary in Ukraine also hold considerable nostalgia value for older Ukrainians and many middle-aged and elderly Ukrainians are very loyal consumers of traditional boiled sweets and caramels, which remind them of their youth.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia is set to maintain its strong leadership of sugar confectionery in Ukraine during 2012 with a 42% value share, while AVK ZAT and Konti VO ZAT are set to hold second and third positions with respective value shares of 10% and 6%. The favourable positions of these companies can be attributed to the fact that they have had the greatest sugar confectionery production capacity in Ukraine since the Soviet era and have further invested in developing their operations since then. The competitive environment in sugar confectionery in Ukraine remained relatively stable during 2011 and 2012 as there are few serious multinational competitors in the category, ensuring that the leading domestic companies are likely to remain in command of the category. Local companies have the traditional knowledge of local tastes and preferences and therefore are able to maintain a very loyal consumer base comprising consumers from a wide range of ages and socioeconomic segments.

PROSPECTS

  • Sugar confectionery is expected to record very low volume growth, increasing by just 2% over the course of the entire forecast period. Pastilles, gums, jellies and chews is expected to be the sugar confectionery category with the highest growth during the forecast period and is expected to push growth somewhat. The majority of sugar confectionery categories in Ukraine remain underdeveloped and therefore maintain significant growth potential. Traditional categories such as boiled sweets are set to continue accounting for the highest proportion of sugar confectionery sales during the forecast period and are also likely to register higher than average growth rates. Low-income Ukrainian consumers who are concerned about their financial futures are set to remain the most loyal clients of this category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ukraine?
  • What are the major brands in Ukraine?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ukraine - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Chocolate Confectionery: Product Types 2012

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2007-2012
  • Table 14 Sales of Gum by Category: Value 2007-2012
  • Table 15 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 17 Leading Flavours for Gum 2007-2012
  • Table 18 Gum Company Shares 2008-2012
  • Table 19 Gum Brand Shares 2009-2012
  • Table 20 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 26 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 29 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 30 Sugar Confectionery Company Shares 2008-2012
  • Table 31 Sugar Confectionery Brand Shares 2009-2012
  • Table 32 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017
  • Summary 2 Other Sugar Confectionery: Product Types 2012

Confectionery in Ukraine - Company Profiles

Konti VO ZAT in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Konti VO ZAT: Key Facts
  • Summary 4 Konti VO ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Konti VO ZAT: Production Statistics 2011

COMPETITIVE POSITIONING

  • Summary 6 Konti VO ZAT: Competitive Position 2012

Packaged Food in Ukraine - Industry Context

EXECUTIVE SUMMARY

The packaged food market begins to recover after the recession

Consumers use private label to economise

Domestic manufacturers are strong in packaged food

Internet retailing gains popularity

The packaged food market expects moderate growth

KEY TRENDS AND DEVELOPMENTS

Consumers’ spending is affected by the slow economic performance in Ukraine

Private label continues to gain strength

International and domestic manufacturers strongly compete in packaged food

Ukrainians are increasingly attracted to internet retailing

Health and wellness gains importance

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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