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Country Report

Ukraine Flag Confectionery in Ukraine

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Although some consumers were tending to consume fewer chocolate confectionery products as a consequence of the deepening economic crisis in the country and falling consumer purchasing powers, chocolate confectionery benefited from an image of being small indulgence products that consumers can afford and purchase when they do not have enough for more-expensive items.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia has a 21% value share in 2014 in Chocolate confectionery in Ukraine. The company is the most popular of its type in Ukraine and is one of the national symbols of patriotism. At the current moment (the second half of 2014) the company is selling up because its owner (Petro Poroshenko) became the President of Ukraine and it was one of his election promises to sell all his business interests in the event he became president. Mondelez Ukraine (formerly Kraft Foods Ukraine) held a 17% value share in 2014. The company achieved its position through sales of its well-established brand Korona, and internationally recognised brand Milka. The other strong domestic player Konti VO was in third with a 10% value share.

PROSPECTS

  • One of the largest issues within the industry remains the subject of leadership and political influence in the long term. The Ukrainian president as at the end of the review period, Petro Poroshenko, is the owner of Roshen Kondyterska Korporatsia. During the election campaign, he promised to sell the company if he managed to win the election. According to trade press, one of the existing players such as Nestlé-Ukraine, Mondelez Ukraine or AVK VO are the most likely to acquire the company. At the same time, the production facilities of other Ukrainian giants (Konti and AVK VO) are concentrated in regions in the east of Ukraine where the situation is rather unstable and unpredictable. Their sales within chocolate confectionery may be replaced by international players (such as Nestlé-Ukraine, Mondelez Ukraine and Mars) or by domestic companies (such as Zhytomyrski Lasoschi, Poltava Konditer and Odessakonditer).

Gum

TRENDS

  • Volume sales of gum continued to decrease in 2014, as consumers reduced their purchases of non-essential and impulse products due to having lower purchasing powers towards the end of the review period. Although the economic situation was predicted to improve slowly towards the end of 2014, the volume sales performance of gum was worse than that registered in 2013. While retail volume sales of gum declined by 8% in 2014, a decline of 6% in current value terms was also registered, despite an increase of 2% in current terms in the average unit price. Gum recorded retail sales of 4,400 tonnes and a value of UAH922 million in 2014.

COMPETITIVE LANDSCAPE

  • Wrigley Ukraine led gum with a 74% value share in 2014. The development of the gum category in Ukraine is linked to new product development and the positioning strategies of Wrigley Ukraine, and to a lesser extent, those of Dirol Cadbury. Wrigley is a pioneer in terms of launching new product formats, educating consumers on the health benefits of gum consumption and below-the-line activities, which include the cashiers themselves offering new product variants at the cash tills. Because of these proactive sales and the marketing approach of Wrigley Ukraine, its products are offered by virtually every shop in Ukraine.

PROSPECTS

  • Gum is expected to decline at a CAGR of 2% in retail volume terms over the forecast period. Gum is a mature category without significant novelties, which is expected to impede any recovery; however, there is room for varieties of fortified/functional gum, which could attract health-orientated consumers. It is likely that the largest players will expand their offers with products fortified with herb extracts or offering decongestant effects.

Sugar Confectionery

TRENDS

  • As the economic situation in Ukraine deteriorates, consumer purchasing powers are decreasing, forcing many people to reconsider their purchasing behaviour. In line with this, many consumers started cutting off all non-essential expenditure, such as that on sugar confectionery. Furthermore, the strong trend towards health and wellness in the country is additionally pushing down demand for many products that are considered to be unhealthy.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia is the leading producer of sugar confectionery and in 2014 commanded a value share of 45%. The popularity of its Roshen umbrella brands contributed to the high share and number one ranking as they have a presence in all categories except medicated confectionery. The company managed to build strong distribution through various types of stores, such as supermarkets, hypermarkets, independent small grocers, and food and drink stores, as well as developing its own store chain. The reasonable price of its products also contributed to their unfailing popularity. The company does not advertise its products through large-scale above-the-line campaigns, but this is also the norm for most companies within sugar confectionery.

PROSPECTS

  • Sugar confectionery is expected to grow at a CAGR of 1% at constant 2014 prices over the forecast period, while volume sales are set to decline at a CAGR of 2%. The expected performance in value terms is better than that registered over the review period, while the expected performance in volume terms is slightly worse. Sales will be supported by rising demand for quality and added-value products that are reasonably priced over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ukraine?
  • What are the major brands in Ukraine?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ukraine - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Ukraine - Company Profiles

Konti VO ZAT in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Konti VO ZAT: Key Facts
  • Summary 4 Konti VO ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Konti VO ZAT: Competitive Position 2014

Mondelez Ukraine PAT in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Mondelez Ukraine PAT: Key Facts
  • Summary 7 Mondelez Ukraine PAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Mondelez Ukraine PAT: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 9 Mondelez Ukraine PAT: Competitive Position 2014

Nestlé-Ukraine TOV in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Nestle-Ukraine TOV: Key Facts
  • Summary 11 Nestle-Ukraine TOV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Nestle-Ukraine TOV: Competitive Position 2014

Roshen Kondyterska Korporatsia in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Roshen Kondyterska Korporatsia: Key Facts
  • Summary 14 Roshen Kondyterska Korporatsia: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 15 Roshen Kondyterska Korporatsia: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 16 Roshen Kondyterska Korporatsia: Competitive Position 2014

Packaged Food in Ukraine - Industry Context

EXECUTIVE SUMMARY

Packaged food slows down its development

Tension between Russia and Ukraine

Boycott of goods manufactured by Russian companies

Expansion of the modern grocery retailers

The short-term economic outlook for Ukraine is highly uncertain

KEY TRENDS AND DEVELOPMENTS

Difficult situation in the country

Consumers looking to save money when buying packaged food

Chained retailers gain ground

Private label has potential for growth

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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