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Country Report

Ukraine Flag Confectionery in Ukraine

| Pages: 77

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery enjoys considerable consumer interest, as Ukrainians love chocolate and local manufacturers have a strong tradition of production and meeting consumers’ demands. Sales of chocolate confectionery continue to increase despite the tough economic situation, as chocolate is generally considered an affordable luxury, as well as helping to enhance one’s mood. In addition, the available offer includes a vast array of different product types in all price segments, making them accessible to consumers from all income groups. Manufacturers are also doing their best to stimulate demand, basically by introducing new product developments (such as new flavours and formats and interesting ingredients) and investing in mass-media advertising.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia and Kraft Foods Ukraine ZAT lead chocolate confectionery with retail value shares of 16% and 14%, respectively, in 2013. The companies enjoy stable positions in Ukraine due to consumer loyalty towards company brands and products. They constantly promote their product portfolios, and are among the key innovators and new product launchers.

PROSPECTS

  • Retail volume sales of chocolate confectionery are predicted to grow by a 3% CAGR over the forecast period to reach 247,000 tonnes in 2018. As the competition is expected to be stronger at the end of the forecast period, retail volume sales of chocolate confectionery are estimated to grow as average unit price stagnate or rise only because of the cost of supplies. Constant value sales of chocolate confectionery are set to rise by a 4% CAGR over the forecast period to reach UAH22.8 billion, supported by the rising demand for quality and premium chocolate confectionery, but also private label.

Gum

TRENDS

  • The main trend is the increasing importance of sugar free gum, at the expense of the other gum formats. Manufacturers react to this demand in various ways. Towards the end of the review period there were attempts to introduce bigger packs of gum offering more than 10 units. In terms of flavours, players dynamically increased their assortment of flavoured sugar free gum.

COMPETITIVE LANDSCAPE

  • Wrigley Ukraine is the leading player in gum with an estimated 68% share of retail value sales in 2013. The company offers the Orbit, Orbit Professional, Doublemint, Juicy Fruit, Spearmint, Eclipse and Hubba Bubba brands. The leader generally dictates the category. Wrigley’s brands have been present in Ukraine for over 10 years, and for many people it is synonymous with chewing gum. Nevertheless, Eclipse and Orbit regularly engage in advertising campaigns. One of the reasons for Wrigley’s success is strong and widespread distribution, and its products are present throughout the country.

PROSPECTS

  • The forecast period should see further development in sales of more functional products; not only functional gums, but also other gums with specific functionality, such as medicinal or teeth whitening properties. Sales of traditional gum are saturated; therefore, players try to offer more innovative products to consumers.

Sugar Confectionery

TRENDS

  • The health and wellness trend was increasingly evident within sugar confectionery at the end of the review period. As consumers are more interested in the composition and nutritive value of products that they eat, there is a rising demand for sugar confectionery that offers some added value or functional benefits, such as high content of fruit juice, natural ingredients or vitamins.

COMPETITIVE LANDSCAPE

  • Roshen Kondyterska Korporatsia is the clear leader of sugar confectionery, with an estimated 43% share of retail value sales in 2013. The company offers a wide range of products under its umbrella brand, which is well-established among Ukrainian consumers. Some of its branded offerings have a very long tradition in the country, and they enjoy strong consumer loyalty and trust. Moreover, it is active in new product development as well as providing promotional and advertising support for products such as Roshen lollipops. Roshen offers mixed lollipops on a stick in the shape of an elongated bowl with different flavours: tutti frutti, mint, lime, cola and strawberry and banana. A different funny face is featured on the packaging for every flavour, which allows consumers to easily find their favourite taste.

PROSPECTS

  • Sugar confectionery is expected to see stable demand and retail sales growth over the forecast period. To fulfil the needs of price sensitive consumers, manufacturers are likely to decrease their prices. As a result, both retail volume and constant value sales are expected to post a 1% CAGR. As consumers find more affordable prices, retail volume sales will recover. This will help key players to find more resources for further innovations, leading to new product launches with new flavours, formats or packaging.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ukraine?
  • What are the major brands in Ukraine?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ukraine - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Ukraine - Company Profiles

Kraft Foods Ukraine ZAT in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Kraft Foods Ukraine ZAT: Key Facts
  • Summary 4 Kraft Foods Ukraine ZAT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Kraft Foods Ukraine ZAT: Competitive Position 2013

Nestlé-Ukraine TOV in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé-Ukraine TOV: Key Facts
  • Summary 7 Nestlé-Ukraine TOV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Nestlé-Ukraine TOV: Competitive Position 2013

Roshen Kondyterska Korporatsia in Packaged Food (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Roshen Kondyterska Korporatsia: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Roshen Kondyterska Korporatsia: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Roshen Kondyterska Korporatsia: Competitive Position 2013

Packaged Food in Ukraine - Industry Context

EXECUTIVE SUMMARY

Economic crisis during review period

Consumers are looking for ways to economise

Domestic companies continue to dominate packaged food

Ukrainians are increasingly attracted to internet retailing

Forecast for packaged food is positive

KEY TRENDS AND DEVELOPMENTS

Consumers prefer value-for-money products

Internet penetrates further in Ukraine

Private label attracts low-income consumers

Chained retailers gain ground

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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