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Country Report

Uruguay Flag Confectionery in Uruguay

| Pages: 39

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The 15% growth anticipated in current value sales of chocolate confectionery for 2015 is three percentage points higher than the 12% current value CAGR recorded in the category over the review period. Slower retail volume growth rates influenced most chocolate confectionery categories towards the end of the review period, especially the larger ones which were already showing signs of maturity. In 2015, however, the favourable evolution of unit prices produced an overall favourable value performance.

COMPETITIVE LANDSCAPE

  • Sebamar SA continued to lead chocolate confectionery in Uruguay in 2015 with a 22% value share, entirely derived from sales of its Brazilian-produced brand Garoto. Second-ranked Van Dam SA, however, continues to close the gap on its major rival with its popular Arcor brand, which is expected to reach a marginally lower 22% value share in 2015. The two Mondelez companies operating in chocolate confectionery, fourth-placed Mondelez Uruguay SA and fifth-placed CAS Uruguay SA, combined accounted for 20% of value sales in chocolate confectionery during 2015.

PROSPECTS

  • Retail volume growth rates slowdown in chocolate confectionery over the last three years of the review period as the largest chocolate confectionery categories are approaching maturity and smaller categories such as boxed assortments and seasonal chocolate have reached a sales plateau. This trend has accelerated in recent years despite the favourable economic conditions which prevail in the country, which has allowed consumers to maintain increasing amounts of disposable income, although this is not necessarily being used to acquire larger volumes of chocolate confectionery. It is thus expected that positive growth trends will become even stronger during the forecast period as economic growth is not expected to be as strong as it has been in the recent past, which is also set to have a positive impact on value growth rates in the category during the forecast period.

Gum

TRENDS

  • The companies present in gum remain unable to stem the ongoing decline in overall gum volume sales. Advertising campaigns, the launch of new flavours and favourable pricing policies have so far failed to entice consumers to buy more gum or to increase the customer base for gum. After five years in the category, the relatively new bubble gum brands offered by smaller importers have been relatively successful in boosting their combined volume sales, although the fall recorded in gum imports during 2014 seems to indicate very limited success as these brands have failed to achieve significant volume sales or reverse the trend of declining volume sales.

COMPETITIVE LANDSCAPE

  • CAS Uruguay SA continues to lead gum in 2015 with a value share of 64%, which is expected to increase to 66% in 2015. The company, a division of Mondelez International Inc, maintained a value share in excess of 70% in gum until 2013, leading sales in all three gum categories with the Bubbaloo brand in bubble gum; Beldent in sugar free gum and Chicle Adams in sugarised gum. Van Dam SA remains in second place in the category with the Top Line and Arcor brands generating a 24% value share in 2015. Durulte SA, the local distributor of Wrigley’s gum brands, is in distant third position with a marginal value share in 2015.

PROSPECTS

  • It is expected that all gum categories will post negative volume CAGRs over the forecast period, even in the case sugar free gum, as many of Uruguay’s younger generations of consumers are expected to switch from bubble gum to this healthier option. The preference for gum has fallen significantly among young adults and many of them are not buying gum for their children and the companies present in the category are not expected to be able to recapture these lost consumers during the forecast period.

Sugar Confectionery

TRENDS

  • The trend towards consuming healthier packaged food products is having a negative impact on sugar confectionery as consumers switching to sugar-free confectionery are struggling to find enough products to choose from and many are reducing the volume of their purchases or abandoning sugar confectionery altogether. The new health regulations regarding which products can be sold in schools cafeterias and retail outlets located in close proximity to schools are also having a negative impact on volume sales of sugar confectionery as children are one of the main target groups for products in the category.

COMPETITIVE LANDSCAPE

  • Van Dam SA leads sugar confectionery with its Arcor brand generating a 29% value share in 2014, which is expected to increase to 31% in 2015. Van Dam SA has the widest portfolio of any player operating in the category and with few exceptions its products are affordably priced, which ensures a steady flow of volume sales at a time when overall volume sales of sugar confectionery are shrinking. There are several players with value shares of between 4% and 9% struggling to secure second position in the category, which remained in the hands of Sebamar SA throughout the review period.

PROSPECTS

  • The trend of switching towards healthier sugar free sugar confectionery is expected to become stronger during the forecast period. However, if companies do not widen their current sugar free portfolios with attractive products, this trend could continue backfiring as health-conscious consumers are likely to purchase less confectionery if they do not find products that meet their needs in sugar free sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Uruguay?
  • What are the major brands in Uruguay?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Uruguay - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Packaged Food in Uruguay - Industry Context

Executive Summary

Economic environment allows good value sales performance

Important food companies close down

Conaprole continues leading packaged food sales

Supermarkets’ value share slowly increases

Forecast period sales growth rates set to fall

Foodservice: Key Trends and Developments

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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