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Country Report

Venezuela Flag Confectionery in Venezuela

| Pages: 77

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery has not escaped from the slowdown trend in consumption that started as a consequence of the economic downturn which resulted in the fall of the real disposable income of Venezuelans. In fact, per capita consumption of chocolate confectionery dropped by 14% between 2008 and 2013. Apart from adverse economic conditions, import barriers threatening product availability and limited access to foreign currency have also jeopardised the development and introduction of new products, thus limiting the expansion and growth of categories with a certain degree of maturity, such as tablets.

COMPETITIVE LANDSCAPE

  • Nestlé Venezuela is by far the leading company in chocolate confectionery with an expected 61% value share in 2013, thanks mainly to the brands grouped under the Savoy umbrella. The Switzerland-based multinational leads in tablets, bagged selflines/softlines and countlines, offering a very diverse product portfolio. The company is able to make use of its extensive distribution network, which allows it to maintain a strong brand presence even in the most remote parts of Venezuela. In addition, the solid financial capabilities of Nestlé Venezuela allows it to maintain continuous marketing expenditure for which Savoy brands count on high levels of brand awareness and loyalty.

PROSPECTS

  • A significant number of factors are set to be behind the conservative scenario expected for chocolate confectionery products in the coming years. On the one hand, increasing import barriers are projected to continue leading the way in the Venezuelan business environment, thus jeopardising both the entrance of new players and the introduction of new products to promote the expansion and competitiveness of chocolate confectionery. On the other, the expected improvement of population purchasing power is predicted to be gradual and moderate over 2014-2018 for which purchases of impulse and indulgence products are not set to record skyrocketing levels.

Gum

TRENDS

  • During 2013, it is not expected that gum will begin to reverse the negative trend in consumption that started in 2009 as the result of the economic downturn. Amongst the factors that adversely influence the performance of gum highlight the uncertainty in the acquisition of foreign exchange for both importers and local players, the poor recovery of population purchasing power which strongly hits non-priority product categories, the absence of new products, the decline in advertising activities and the severe price increases.

COMPETITIVE LANDSCAPE

  • Cadbury Adams is the leading company in gum and is set to hold a 53% of value share in 2013. In bubble gum, the company ranks first due to the performance of flagship brands such as Bubbaloo and Bubblicious. In chewing gum, it also manages a dominant position through Trident and Chiclets brands, competing in sugar-free and sugarised gum, respectively. Cadbury Adams’ comprehensive distribution system allows the company to ensure that all of its products are available through all retail distribution channels, especially those with particularly high rates of foot traffic, such as independent small grocers and food/drink/tobacco specialists, which are present throughout the country. Nestlé Venezuela is the second ranked company in gum with an expected 24% of total gum value sales in 2013. The leadership of Bolibomba brand in sugarised gum has allowed Nestlé to achieve and maintain its competitive position over time.

PROSPECTS

  • Over the forecast period gum is set to reverse the slowdown trend in consumption that started as the result of economic downturn and the difficulties manufacturers faced to maintain a continuous offering and availability of products; nonetheless, at a very slow pace. On the one hand, innovation and new product development is likely to remain aside given increasing import barriers and on the other, advertising levels are set to decrease as the result of global guidelines to curb childhood obesity.

Sugar Confectionery

TRENDS

  • Overall, 2013 is expected to be a very tough and difficult year for companies operating in Venezuela either for firms which manage manufacturing capabilities inside the country or for those importing finished products. On the one hand, the local currency was devaluated in 46.5% in February 2013, by moving from BsF4.3 per US dollar to BsF6.3 per US dollar. On the other, the new system of currency allocation makes it increasingly difficult to access foreign currency; a situation that definitely impacts the offering of sugar confectionery. According to company sources, the confectionery industry is not among the feeding priorities of Venezuelans for which it will be unlikely to receive the allocation of foreign exchange under the new auction system.

COMPETITIVE LANDSCAPE

  • Colombina de Venezuela remains the leading company in sugar confectionery, holding an expected 28% of retail value sales in 2013. This company has a dominant position in several product categories, such as in boiled sweets, pastilles, gums, jellies and chews and lollipops with its flagship brand Bon Bon Bum. Super de Alimentos ranks second, with 8% of retail value sales in 2013. This is the result of its strong position in boiled sweets and pastilles, gums, jellies and chews, by offering a product portfolio with low prices adapted to the purchasing power of average Venezuelans.

PROSPECTS

  • Given the high component of imported brands and the great presence that international companies have in sugar confectionery, the ability to maintain a steady offering of products and to react to favourable movements in demand is crucial for the performance of sugar confectionery over the forecast period. Firms operating in the country have a lot of uncertainty in terms of accessing foreign currency for import purposes. Therefore, under the scenario that positive changes do not occur in this regard, a very conservative scenario for sugar confectionery is expected over the coming years. Furthermore, even with a steady supply of imported products, Venezuelans’ disposable income is not projected to recover to a great extent in order to drive sales of sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Venezuela?
  • What are the major brands in Venezuela?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Venezuela - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Venezuela - Company Profiles

Alfonzo Rivas & Cía CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Alfonzo Rivas & Cía CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Alfonzo Rivas & Cía CA: Competitive Position 2013

Packaged Food in Venezuela - Industry Context

EXECUTIVE SUMMARY

Packaged food sales grow at a moderate pace

Local currency devaluation pushes up industry prices

Multinationals move towards health and nutrition

Modern grocery retailers continue to grow in importance

Packaged food is set to grow at a modest but stable pace over the forecast period

KEY TRENDS AND DEVELOPMENTS

Strict controls affect production and imports

Competition and variety diminish as the business environment deteriorates

Multinationals move towards health and nutrition

Unit price increases drive constant value growth despite moderate volume growth

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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