print

Country Report

Venezuela Flag Confectionery in Venezuela

| Pages: 72

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionary has been adversely impacted by the fact foreign currency allocation has restricted importers to guaranteeing a steady product offering and by the fact that a lack of raw materials is limiting domestic manufacturers to maintaining steady production and in turn product availability. Indeed, companies involved in chocolate confectionary reported product shortages during the first half of 2014. The lack of raw materials for local production has been such that not all manufacturing lines are in operation at the same time. Another factor that has also adversely impacted sales of chocolate confectionary has to do with the high increase in prices recorded across all product areas, most of which are susceptible to abrupt price increases.

COMPETITIVE LANDSCAPE

  • Nestlé Venezuela is the dominant company in chocolate confectionary and is expected to account for 62% of current value sales in 2014. The company manages a broad product portfolio composed of leading brands such as Toronto and Ping-Pong in bagged selflines/softlines, Savoy Samba in countlines as well as Savoy Chocolate con Leche, Savoy Cri-Cri and Galak in tablets. In addition, the company also manages a premium line of brands such as Savoy Carré with almonds, hazelnut or nuts, Savoy dark chocolate coated almonds, and unsweetened Savoy Delight. Chocobru International Chocolate Importers CA, which distributes Mars brands in the country, ranked second in 2014 with a value share of 9%.

PROSPECTS

  • Chocolate confectionary is expected to grow at a slow pace over the forecast period, even though per capita consumption is still low at 300g/person compared with other countries in the region such as Chile and Uruguay where annual consumption is 2.2kg/person and 1.7kg/person respectively. The factors limiting chocolate confectionary growth include the fact that depressed purchasing power is limiting purchases of non-essential consumption goods and that the tough business environment is discouraging new launches.

Gum

TRENDS

  • Given that gum comprises a large amount of imported products (e.g. Mondelez International Inc, Colombina SA and Arcor SAIC brands are all imported), the availability of products in 2013 and 2014 was severely threatened by the limited allocation of foreign exchange. Even though the Venezuelan government introduced a new foreign exchange system, it was not until the second half of 2014 that companies involved in the sector began receiving foreign currency adjudication. When the time required to imported products to be shipped and nationalised is included, this results in in major shortages of gum brands. Furthermore, the fact that the exchange rate is currently around BsF50 per US$ means imported gum is expensive, with demand thus being adversely affected.

COMPETITIVE LANDSCAPE

  • Cadbury Adams remains the leading company in gum and is expected to account for 58% of value sales in 2014. The company manages a broad portfolio of brands, including Bubbaloo in chewing gum, Trident in sugar-free gum and Chiclets Adams in sugarised gum. The long tradition of Cadbury Adams brands in the country coupled with strong marketing support at the beginning of the review period, are crucial to the company maintaining its competitive position.

PROSPECTS

  • As neither the entrance of new players nor the development of new products is projected to be a major trend in gum, substantial volume growth is not expected over the coming years. Like within sugar confectionary, growth in gum is highly dependent on the level of innovation – something which is threatened by increasing import barriers and low consumer purchasing power.

Sugar Confectionery

TRENDS

  • 2014 was a very unique year for confectionary, especially for gum and sugar confectionary, areas that have a significant number of imported brands. Increasing importation barriers, uncertainty regarding the allocation of foreign exchange for the importation of non-priority consumption goods and the severe devaluation of the local currency that hit confectionary prices forced importers to focus on core business lines. In this regard, importers involved in both gum and sugar confectionary gave priority to sugar confectionary and thus tried to maintain a more stable product offering – a development which resulted in a less pronounced drop in volume sales than that reported in gum.

COMPETITIVE LANDSCAPE

  • Colombina’s brands lead sales within sugar confectionery and are expected to record a combined retail value share of 32% in 2014. Colombina is present in boiled sweets, lollipops, pastilles, gums, jellies and chews, toffees, caramels and nougats as well as other sugar confectionary. Super de Alimentos ranks second and is expected to record a value share of 9% in 2014 due to its strong presence in boiled sweets and pastilles, gums and jellies. Apart from Colombian brands, sugar confectionary is a highly atomised product area comprising many brands, most of which are imported.

PROSPECTS

  • Given that the expansion of sugar confectionary is linked highly to innovation, substantial growth rates are not expected over the forecast period. Uncertainty and instability regarding the adjudication of foreign exchange will remain the main threat to growth, with companies having little chance to guarantee a stable product offering or introduce new products. Under such circumstances, the entrance of new players is not likely, with the vast majority of sales continuing to be concentrated amongst only a few industry players.

Samples (FAQs about samples):

doc_pdf.png Sample Confectionery Market Research Report

doc_excel_table.png Sample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Venezuela?
  • What are the major brands in Venezuela?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Venezuela - Category Analysis

CHOCOLATE CONFECTIONERY IN VENEZUELA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM IN VENEZUELA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY IN VENEZUELA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in Venezuela - Company Profiles

Alfonzo Rivas & Cía CA in Packaged Food (Venezuela)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Alfonzo Rivas & Cía CA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Alfonzo Rivas & Cía CA: Competitive Position 2014

Packaged Food in Venezuela - Industry Context

EXECUTIVE SUMMARY

Adverse business environment limits growth in packaged food

Inflation and devaluation drive unit prices in 2014

Multinationals are best equipped to deal with foreign currency restrictions

Convenience stores continue to gain ground in packaged food

Tough business environment remains the main threat to growth in packaged food

KEY TRENDS AND DEVELOPMENTS

Packaged food stagnates with regard to new product developments and new entrants

Regulatory constraints limit consumers’ ability to differentiate brands and retailers

Inflation and devaluation drive unit prices

The adverse economic environment leads to concentration in price-regulated categories

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here