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Global Briefing

Discovering the Next Greek Yoghurt: Innovations in Added Value Yoghurt

Since the big Greek-style yoghurt boom, consumers have been bombarded with new variants of so-called “origin yoghurt”, as brands try to piggyback on Greek yoghurt’s success. By examining the success factors of Greek-style yoghurt, alongside current ...

Dec 2015 | US$1,325 | Add to cart | View details

Global Briefing

Economy, Standard or Premium? What’s Driving Growth in Ice Cream?

As a sequel to What’s Driving Growth in Chocolate Confectionery, this report looks at different pricing strategies within the ice cream industry and aims to understand if brand positioning has a positive impact on sales. This briefing uses unique ...

Nov 2015 | US$1,325 | Add to cart | View details

Global Briefing

Biscuits and Snack Bars: Trends, Prospects and Competitive Landscape

The global biscuits and snack bars market is expected to reach US$104 billion in 2015. With white space opportunities in savoury biscuits and snack bars, biscuits is predicted to grow further over the forecast period. This briefing examines the ...

Nov 2015 | US$1,325 | Add to cart | View details

Global Briefing

Economy, Standard or Premium? What’s Driving Growth in Chocolate Confectionery ?

At the core of marketing snacks is predicting how consumers will respond to different stimulus. How will endorsement help raise sales? What effect does buying chocolate in a boutique vs supermarket have on quality perception? This briefing pinpoints ...

Sep 2015 | US$1,325 | Add to cart | View details

Global Briefing

The Food Brief: 2015 H1

The recently completed Kraft-Heinz merger is not only the biggest merger of 2015 H1, but also in the history of packaged food. We evaluate the impact of this and similar staple food M&As on packaged food and look at the reasons behind these M&As, ...

Aug 2015 | US$1,325 | Add to cart | View details

Global Briefing

Natural Colours: Essentials Not Just Options

Use of colour is vital in giving fmcgs the visual appeal to attract consumers. Natural colours, specifically, are mainly used in food and beverages, and pet food, with the popularity of these ingredients rising due to concerns surrounding ...

Jun 2015 | US$1,325 | Add to cart | View details

Global Briefing

Key Trends and Drivers in Global Sweet Snacks Consumption

With socio-economic developments such as urbanisation, more single households and rising spending power many opportunities for growth lie ahead. Sweet snacks can be the solution to many needs in the eyes of consumers, which makes it a versatile and ...

May 2015 | US$1,325 | Add to cart | View details

Global Briefing

The Food Brief

Six months on from the publication of packaged food and with 2014 company results in, we provide a full year review of the packaged food industry with a particular focus on the performance of major players. We also evaluate how emerging market ...

Apr 2015 | US$1,325 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,325 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,325 | Add to cart | View details
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