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Confectionery market research

Euromonitor has the world’s most comprehensive research on the confectionery category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the confectionery market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Each confectionery report is a package that includes:

*You can also purchase each report separately, but you save 30% by buying the confectionery package.

Our confectionery market research answer questions such as:

  • What is the market size of confectionery?
  • What are the major brands in confectionery?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

results

 

Country Report

Confectionery in Romania

With a 31% value share in 2014, Mondelez was the clear leader of chocolate confectionery. In fact the year witnessed the consolidation of Mondelez’ position, which could not be challenged effectively by KEX Confectionery, created in 2013 as the GBO ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Kazakhstan

Rakhat held the leading position and had 19% value share in 2014, followed by Mars with 16% and Ferrero with 10%. Their strong positions are supported by well-established distribution chains, high-level production facilities and financial strength, ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Macedonia

Kraskomerc, with its Dorina brand, leads chocolate confectionery in 2014 with a 14% value share, slightly improving its value share relative to 2013.

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Azerbaijan

Nur is set to lead chocolate confectionery in 2014 with a value share of 14%. Nur is the official distribution company for Mondelez International’s brands Alpen Gold and Milka. These are well-known brands, have active marketing support and are ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Hungary

Mondelez Hungária Kft led sales in 2014 as the company holds a 22% value share in chocolate confectionery. Key brands of Mondelez are Milka and the traditionally Hungarian brand, Sport. The company also offers premium products under Cote d’Or and it ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Pakistan

Cadbury Pakistan Ltd will maintain its leadership position predicted retail value share of 29% in 2014. This is attributable to the new product launches and marketing campaigns launched by Cadbury Pakistan Ltd. The company led due to its flagship ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Bulgaria

The clear leader in chocolate confectionery in 2014 is Mondelez Bulgaria, which is set to account for a 41% value share. The winning strategy of Mondelez Bulgaria includes being present in virtually all categories of chocolate confectionery, ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Austria

Chocolate confectionery in Austria is expected to be led by Mondelez and Ferrero Austria in 2014. Mondelez is expected to account for a 35% value share in Austria in 2014, thanks to its well-known brands Milka, Suchard and Toblerone. In 2012, Kraft ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Tunisia

Société Tunisienne de Chocolaterie et de Confiserie continued to dominate sales in 2014 with a share of over 56%. The company’s longstanding presence in the country coupled with the wide variety of brands in its portfolio including Maestro, the ...

Dec 2014 | US$2,100 | Add to cart | View details

Country Report

Confectionery in Uruguay

Sebamar SA, with its Brazilian Garoto brand products, continued to lead chocolate confectionery value sales in 2013 and is expected to do so in 2014, with value shares of 28% and 22%, respectively. Van Dam SA (Arcor) is expected to rank second, ...

Nov 2014 | US$2,100 | Add to cart | View details
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