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Company Profile

Constellation Brands Inc

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Constellation Brands Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Constellation Brands Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Constellation Brands Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Constellation Brands Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Company facts

Financial assessment

Beer imports and still light grape wine are key for Constellation

SWOT: Constellation Brands

Key strategic objectives and challenges

Strategic sale sees Constellation fall to third place globally

Competitive Positioning

Constellation Brands’ considerable contraction

Fragmentation and little room for growth in the wine top 10

A fragmented market

Market Assessment

Geographic breadth narrows with Accolade sale

A shrinking world for Constellation Brands

Still light grape wine key for Constellation Brands

Lack of global spread leaves Constellation at risk

Geographic/Category Opportunities

US powers growth, but Constellation has to spread risk

Big three producers stand out on their own in the US

Other sparkling wine also centred around US market

Canada left as second key market for Constellation

Where next for Constellation?

Still light grape wine reliance emphasises lack of Chinese presence

Norway: A step back into the wider Nordic region?

Dutch opportunity for wider European targets

Polish wine continues to grow in volume and sophistication

Mexico could offer Latin American toehold

Other sparkling wine sees emerging markets with more to celebrate

Brand Strategy

A change in strategy

Constellation’s biggest brands typical of US wine industry

Operations

Production and distribution

Recommendations

Brand and geography ... but debt is key

Samples

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