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Our Research Techniques

We cover all developed markets with a focus on researching challenging and data poor emerging and frontier markets where few reliable sources exist.

After 8,000 successful projects, in our on the ground analysts are close to the sources, companies and customers that support data collection, local observation and real insights.

Your team is designed specifically to support your needs.

Global Research Network


Strategic Business Intelligence

We provide strategic business intelligence transforming data into useful information that supports strategic planning. More than ever, our client projects require solutions combining qualitative and quantitative research methods for stronger data and deeper insights.

We do not adhere to one methodology and design the best solution for your project. Often the best answers are reached through analysis of multiple sources collected with different research techniques.

Our analysts evaluate trends, spot patterns and provide new insights with supporting evidence, telling the story behind the numbers.



Our Partnership

Our clients commend our meticulous planning to understand their needs as we carefully define the project scope, objectives and deliverables. We share our project tools, templates, and discussion guides to ensure research outputs are appropriately aligned.

We share findings as the research unfolds for your input and feedback and encourage conversations to test and appraise findings. We build understanding through collation, validation and triangulation of all inputs.

Our research findings are transparently reported with all assumptions, sources and supporting evidence. Post-delivery support is part of our service, providing presentations and workshops to interact and discuss findings as you review the conclusions of the research and plan next steps.