Consumer Analytics

We transform client’s raw consumer data into powerful knowledge. Using quantitative techniques combined with our consumer market intelligence, we find patterns that provide valuable insights into target consumer groups.

The benefits of consumer analytics

Consumer analytics provides a quantitative basis for decisions and helps marketing managers develop innovative and winning strategies.

In-depth and accurate understanding of consumers
Measure and monitor marketing performance
Develop creative targeting and cross-selling strategies
Determine at-risk consumer groups and improve loyalty
Identify emerging consumer satisfaction trends
Target next generation consumers
Overcome diversity challenges
Strategies for different marketing cultures

How will it help?

Find out who to target and why and learn the benefit to you and your customers.

Pin-point key target consumer groups
Find out who is buying, what, when, how and why
Quantify segments and rank targets by attractiveness
Access hard data on the spending profiles of target consumers
Receive fresh ideas for new product development

Our unique approach

Our service combines quantitative consumer data analytics with unparalleled consumer lifestyle, trend analysis and market intelligence including:

Statistical analysis and advanced modelling techniques
Expert advice on the data and areas you need to explore
Predictive modelling to anticipate needs
The latest trend and product innovation analysis

Our consumer analytics solutions answer:

Who’s buying our brand and who isn’t? Where are opportunities?
Is our product segmentation aligned with consumer income distribution?
Which of our consumer segments are most at risk to switching?
How will the downturn impact purchasing power of our consumer segments?
What proportion of our target’s discretionary income is spent on premium lines?
How quickly will over 45s with incomes over £100K grow?

Our expertise

Customer profiling
Income distribution models
Purchasing behaviour analysis
Fieldwork and consumer survey co-ordination
Segmentation analysis

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International