Identify white space opportunities, size the market, analyse distribution channels, compare brand and company shares and build new market entry strategies using our research.
Understand trends and measure ongoing shifts
Refine strategic approaches to income, demographic and social trends and measure ongoing shifts in income distribution, share of wallet, greying, urbanisation and connectivity.
GDP and consumer demand for big-ticket electronics, appliances and games items are closely correlated. Use forecasts for key economic indicators to create and update market performance scenarios and build market entry and growth plans around the right opportunities.
Map white space opportunities
Use forecasts for key economic indicators to create and update market performance scenarios and build market entry and growth plans around the right opportunities, where income growth is strongest or saving ratios are highest.
Explore trends and behaviour in and around the home, as well as consumer lifestyles, income, social and demographic trends to inform innovation, marketing themes and give you a better understanding of your consumer preferences. Understand the number and size of homes that you target, and opportunities and threats within the trends.
Euromonitor International's Passport database helps redirect assumptions and uncover new opportunities with global insights on category trends worldwide.
Providing a wealth of standardised and cross-comparable statistics across 46 countries, Passport Consumer Appliances supports critical decision making with data and analysis at the country, regional and global level.