Consumer Appliances in Australia

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Dishwashers
  • Home Laundry Appliances
  • Large Cooking Appliances
  • Microwaves
  • Refrigeration Appliances
  • Air Treatment Products
  • Food Preparation Appliances
  • Personal Care Appliances
  • Small Cooking Appliances
  • Vacuum Cleaners

If you're in the Consumer Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Appliances in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Appliances in Australia?
  • Which are the leading brands in Australia?
  • How are products distributed in Australia?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Appliances in Australia

Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Dishwashers in Australia

KEY DATA FINDINGS

Volume demand declines amidst elevated interest rates
The emphasis on energy efficiency heightens in reaction to inflationary forces
Popularity of built-in formats and large capacity appliances
Recovery of growth to pre-pandemic levels, with value growth outpacing volume
Continuous focus on making household chores easier and more efficient
Evolving trends in connectivity, energy efficiency, and smart home integration
Table 33 Sales of Dishwashers by Category: Volume 2018-2023
Table 34 Sales of Dishwashers by Category: Value 2018-2023
Table 35 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 36 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 37 Sales of Dishwashers by Format: % Volume 2018-2023
Table 38 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 39 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 40 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 41 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 42 Production of Dishwashers: Total Volume 2018-2023
Table 43 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 44 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

Home Laundry Appliances in Australia

KEY DATA FINDINGS

Home laundry appliances sees a further slowdown in growth
Energy-saving appliances become key amidst economic uncertainty
Convenience and efficiency drive demand for washer dryers and eco-friendly features
Inventory pressure expected to ease, with growth recovering to pre-pandemic levels
Embracing high-performance laundry solutions
Rising demand for sustainable laundry solutions will drive consumer and manufacturer actions
Table 47 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 48 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 51 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 54 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 58 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

Large Cooking Appliances in Australia

KEY DATA FINDINGS

Volume sales drop as unfavourable economic conditions persist
Rise of induction cooking in modern kitchens
Embracing multifunctionality and healthy cooking
Early signs of economic recovery bring an optimistic outlook
Sustainability and multifunctionality poised for growth acceleration
Automated kitchens set to see rising popularity
Table 63 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 64 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 67 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 68 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 72 NBO Company Shares of Ovens: % Volume 2019-2023
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 76 NBO Company Shares of Cookers: % Volume 2019-2023
Table 77 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 79 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

Microwaves in Australia

KEY DATA FINDINGS

Microwaves grapples with inflationary pressure as interest in built-in format surges
Multifunctionality and healthy features shine
Rising popularity of a black finish for appliances in modern kitchens
Built-in format and modern designs poised to drive demand
Downward pressure from versatile ovens expected to continue
The growing prevalence of multifunctionality
Table 84 Sales of Microwaves by Category: Volume 2018-2023
Table 85 Sales of Microwaves by Category: Value 2018-2023
Table 86 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 87 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 88 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 89 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 90 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 91 Distribution of Microwaves by Format: % Volume 2018-2023
Table 92 Production of Microwaves: Total Volume 2018-2023
Table 93 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 94 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

Refrigeration Appliances in Australia

KEY DATA FINDINGS

Weak demand contributes to declines in both volume and value sales
Inflationary crisis exacerbates energy consciousness amongst Australians
Consumers demand advanced preservation technology and contemporary design in refrigeration appliances
Innovation to drive up replacement despite continuing weak demand
Fusing channels for success: The imperative of an omnichannel strategy
The reduction of food waste set to enhance sustainability claims in refrigeration appliances
Table 97 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 98 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 101 Sales of Freezers by Format: % Volume 2018-2023
Table 102 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 103 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 105 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 106 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 111 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

Air Treatment Products in Australia

KEY DATA FINDINGS

Sales of dehumidifiers struggle after a previous strong performance
Pervasive integration of air purification technology across diverse categories
Rising demand for compatibility and sustainability in air conditioners
El Niño weather pattern will spur demand for cooling appliances
Air purifiers poised to continue to grow, with advanced technology targeting larger spaces
Smart home will continue to drive connectivity
Table 118 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 119 Sales of Air Treatment Products by Category: Value 2018-2023
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 122 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 125 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 126 Production of Air Conditioners: Total Volume 2018-2023
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

Food Preparation Appliances in Australia

KEY DATA FINDINGS

Food preparation appliances experiences a significant decline
Popularity of multifunctionality on the rise as consumers seek to reduce their appliances and energy bills
Offline channels making a comeback, while e-commerce continues to expand
Category poised for further decline, with emphasis on value and lifestyle alignment
Rise of specialised accessories set to promote multifunctionality
Rising popularity of compact living, and emphasis on durability in marketing
Table 131 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 132 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

Personal Care Appliances in Australia

KEY DATA FINDINGS

Despite declining volumes of personal care appliances, value sales see growth
Hair care appliances sees a rebound, driven by premium hair styling products
Despite a decline in overall volume sales, multi-utility body shavers are on the rise
Innovative technologies and premiumisation set to drive growth
Hot air styling technology poised to amplify the growth of hair care appliances
Technological advances primed to accelerate the expansion of electric facial cleansers and oral care appliances
Table 142 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 143 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 146 Sales of Body Shavers by Format: % Volume 2018-2023
Table 147 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 148 NBO Company Shares of Personal Care Appliances 2019-2023
Table 149 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

Small Cooking Appliances in Australia

KEY DATA FINDINGS

Inflationary pressure exacerbates challenges
Wellness and multifunctionality fuel growth for rice cookers and light fryers
Espresso coffee machines benefits from consumers seeking to recreate a café-like experience at home
Pre-pandemic growth poised to return
Evolving trends of connectivity, convenience, and cold brew in coffee machines
Persistent premiumisation in small cooking appliances
Table 155 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 156 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 159 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

Vacuum Cleaners in Australia

KEY DATA FINDINGS

Economic challenges temper demand, but stick and robotic vacuum cleaners maintain growth
Robotic vacuum cleaners continues to flourish
Dyson expands its presence by entering robotic vacuum cleaners
A resilient growth trajectory, driven by consumer preference, technology, and pricing strategies
Rising demand for convenience will fuel demand for all-in-one vacuum cleaners
Anticipation of product differentiation and dynamism in vacuum cleaners
Table 167 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 168 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 171 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Appliances

    • Built-In Major Appliances
    • Freestanding Major Appliances
      • Built-in Dishwashers
      • Freestanding Dishwashers
      • Built-in Home Laundry Appliances
      • Freestanding Home Laundry Appliances
        • Built-in Automatic Dryers
        • Freestanding Automatic Dryers
        • Built-in Automatic Washer Dryers
        • Freestanding Automatic Washer Dryers
        • Built-in Automatic Washing Machines
        • Freestanding Automatic Washing Machines
      • Semi-Automatic Washing Machines
      • Built-in Large Cooking Appliances
      • Freestanding Large Cooking Appliances
      • Built-in Hobs
      • Ovens
        • Built-in Cooker Hoods
        • Freestanding Cooker Hoods
      • Cookers
      • Range Cookers
      • Built-in Microwaves
      • Freestanding Microwaves
      • Built-in Refrigeration Appliances
      • Freestanding Refrigeration Appliances
        • Built-in Electric Wine Coolers/Chillers
        • Freestanding Electric Wine Coolers/Chillers
        • Built-in Freezers
        • Freestanding Freezers
        • Built-in Fridge Freezers
        • Freestanding Fridge Freezers
        • Built-in Fridges
        • Freestanding Fridges
      • Air Purifiers
          • Portable Room Air Conditioners
          • Split Air Conditioners
          • Window Air Conditioners
        • Air Coolers
        • Cooling Fans
      • Dehumidifiers
      • Humidifiers
      • Blenders
      • Food Processors
        • Centrifugal Juicers
        • Slow Juicers
      • Mixers
      • Other Food Preparation Appliances
    • Heating Appliances
    • Irons
      • Body Shavers
      • Electric Facial Cleansers
      • Hair Care Appliances
        • Battery Toothbrush Units
        • Electric Toothbrush Units
        • Other Oral Care Appliances
      • Other Personal Care Appliances
      • Breadmakers
          • Espresso Coffee Machines
          • Filter Coffee Machines
          • Other Standard Coffee Machines
          • Hard Pods
          • Soft Pods
      • Coffee Mills
        • Light Fryers
        • Deep Fat Fryers
      • Electric Grills
      • Electric Steamers
      • Freestanding Hobs
      • Kettles
      • Rice Cookers
      • Slow Cookers
      • Other Small Cooking Appliances
        • Cylinder Vacuum Cleaners
        • Handheld Vacuum Cleaners
        • Stick Vacuum Cleaners
        • Upright Vacuum Cleaners
        • Steam Vacuum Cleaners
      • Robotic Vacuum Cleaners

Consumer Appliances

Consumer Appliances is the aggregation of major appliances and small appliances. Major appliances are an aggregate of the following categories: refrigeration appliances, home laundry appliances, dishwashers, large cooking appliances and microwaves. Small appliances are an aggregation of the following categories: food preparation appliances, small cooking appliances, vacuum cleaners, irons, personal care appliances, heating appliances and air treatment appliances.

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