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Country Report

China Flag Consumer Appliances in China

| Pages: 148

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Sales growth decelerates in 2014

In addition to the national economic slowdown and global economic uncertainty, consumer appliances, particularly major appliances, witnessed a slowdown in volume growth due to consumers’ sluggish demand in 2014. The lack of government subsidies encouraging consumers to buy home appliances in 2014 largely impeded sales growth of consumer appliances after the long-term government subsidy policy had led to overwhelming consumer demand prior to 2013. Moreover, the slowdown in property transactions due to the recession in the real estate market in 2014 further eased consumers’ desire for new purchases of consumer appliances.

Product upgrades become main market driver

Product upgrades became one of the most important driving forces to increase volume sales of consumer appliances in 2014, without government subsidies supporting sales growth. The ongoing urbanisation along with consumers’ rising disposable incomes in China has driven consumers’ pursuit of better living standards and growing desire for product upgrades, leading to increasing replacement demand for consumer appliances among Chinese households. Consumers’ upgrade demands, from semi-automatic washing machines to automatic washing machines, from top-loading washing machines to front-loading washing machines, from consumer appliances with low capacity to large capacity, all brought growth opportunities to the market.

Domestic players further consolidate market share

Domestic players remained in the leading positions in 2014, represented by Haier Group, Midea Group Co Ltd and Hisense Kelon Electrical Holdings Co Ltd. Thanks to their wide product portfolios in both major and small appliances, extensive distribution networks across the country, high penetration in lower tier cities and rural areas, and well-known brand reputation among local consumers, leading domestic players have enjoyed a large consumer base during the review period. Furthermore, positioned in the middle to high end of the market with aggressive new product developments and marketing promotions, leading domestic players have further consolidated their market share in 2014 under fierce competition.

Electronics and appliance specialists continue to dominate as internet retailing booms

Electronics and appliance specialist retailers, led by Suning and Gome, continued to take a dominant share of consumer appliances sales in China in 2014, by further penetrating into lower-tier cities and rural areas to meet the huge demand in those emerging markets. However, electronics and appliance specialist retailers are facing great pressure from internet retailing, represented by JD.com and Tmall.com, which recorded rapid development over the review period thanks to its convenient delivery services and aggressive promotions.

Forecast period expected to show recovery trend

Sales growth of consumer appliances are expected to witness a slight increase in volume terms with a recovery trend over the forecast period after the recession in 2014, mainly driven by replacement demand and product upgrades. In addition, penetration of consumer appliances is forecast to grow further thanks to better living standards and rising disposable incomes in lower-tier cities and rural areas in line with ongoing urbanisation in China.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Appliances industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Consumer Appliances in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Appliances in China?
  • What are the major brands in China?
  • How was category performance been affected by current economic climate?
  • How is penetration for consumer appliances going to develop over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Consumer Appliances in China - Industry Overview

EXECUTIVE SUMMARY

Sales growth decelerates in 2014

Product upgrades become main market driver

Domestic players further consolidate market share

Electronics and appliance specialists continue to dominate as internet retailing booms

Forecast period expected to show recovery trend

KEY TRENDS AND DEVELOPMENTS

End of Green Household Appliances Subsidy slows sales

Product upgrades underpin sales growth

Emergence of O2O business model changes retailing landscape

Intelligent consumer appliances receive increasing attention

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 3 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 4 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 11 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 12 Sales of Small Appliances by Category: Value 2009-2014
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 19 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 20 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Consumer Appliances in China - Company Profiles

GOME Electrical Appliances Holding Ltd in Consumer Appliances (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 GOME Electrical Appliances Holding Ltd: Key Facts
  • Summary 3 GOME Electrical Appliances Holding Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 GOME Electrical Appliances Holding Ltd: Gome in Shanghai

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 4 GOME Electrical Appliances Holding Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 GOME Electrical Appliances Holding Ltd: Competitive Position 2014

Hisense Kelon Electrical Holdings Co Ltd in Consumer Appliances (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Hisense Kelon Electrical Holdings Co Ltd: Key Facts
  • Summary 7 Hisense Kelon Electrical Holdings Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Hisense Kelon Electrical Holdings Co Ltd: Production Statistics 2010-2014
  • Summary 9 Hisense Kelon Electrical Holdings Co Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 10 Hisense Kelon Electrical Holdings Co Ltd: Competitive Position 2014

Joyoung Co Ltd in Consumer Appliances (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Joyoung Co Ltd: Key Facts
  • Summary 12 Joyoung Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Joyoung Co Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 14 Joyoung Co Ltd: Competitive Position 2014

Suning Appliance Co Ltd in Consumer Appliances (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Suning Appliance Co Ltd: Key Facts
  • Summary 16 Suning Appliance Co Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 2 Suning Appliance Co Ltd: Suning in Shanghai

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 17 Suning Appliance Co Ltd: Competitive Position 2014

Zhejiang Supor Cookware Co Ltd in Consumer Appliances (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Zhejiang Supor Cookware Co Ltd: Key Facts
  • Summary 19 Zhejiang Supor Cookware Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 20 Zhejiang Supor Cookware Co Ltd: Competitive Position 2014

Air Treatment Products in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 33 Sales of Air Treatment Products by Category: Volume 2009-2014
  • Table 34 Sales of Air Treatment Products by Category: Value 2009-2014
  • Table 35 Sales of Air Treatment Products by Category: % Volume Growth 2009-2014
  • Table 36 Sales of Air Treatment Products by Category: % Value Growth 2009-2014
  • Table 37 NBO Company Shares of Air Treatment Products: % Volume 2010-2014
  • Table 38 LBN Brand Shares of Air Treatment Products: % Volume 2011-2014
  • Table 39 Forecast Sales of Air Treatment Products by Category: Volume 2014-2019
  • Table 40 Forecast Sales of Air Treatment Products by Category: Value 2014-2019
  • Table 41 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
  • Table 42 Forecast Sales of Air Treatment Products by Category: % Value Growth 2014-2019

Dishwashers in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Dishwashers by Category: Volume 2009-2014
  • Table 44 Sales of Dishwashers by Category: Value 2009-2014
  • Table 45 Sales of Dishwashers by Category: % Volume Growth 2009-2014
  • Table 46 Sales of Dishwashers by Category: % Value Growth 2009-2014
  • Table 47 Sales of Dishwashers by Format: % Volume 2009-2014
  • Table 48 NBO Company Shares of Dishwashers: % Volume 2010-2014
  • Table 49 LBN Brand Shares of Dishwashers: % Volume 2011-2014
  • Table 50 Forecast Sales of Dishwashers by Category: Volume 2014-2019
  • Table 51 Forecast Sales of Dishwashers by Category: Value 2014-2019
  • Table 52 Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
  • Table 53 Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019

Food Preparation Appliances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of Food Preparation Appliances by Category: Volume 2009-2014
  • Table 55 Sales of Food Preparation Appliances by Category: Value 2009-2014
  • Table 56 Sales of Food Preparation Appliances by Category: % Volume Growth 2009-2014
  • Table 57 Sales of Food Preparation Appliances by Category: % Value Growth 2009-2014
  • Table 58 NBO Company Shares of Food Preparation Appliances: % Volume 2010-2014
  • Table 59 LBN Brand Shares of Food Preparation Appliances: % Volume 2011-2014
  • Table 60 Forecast Sales of Food Preparation Appliances by Category: Volume 2014-2019
  • Table 61 Forecast Sales of Food Preparation Appliances by Category: Value 2014-2019
  • Table 62 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
  • Table 63 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019

Heating Appliances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 64 Sales of Heating Appliances: Volume 2009-2014
  • Table 65 Sales of Heating Appliances: Value 2009-2014
  • Table 66 Sales of Heating Appliances: % Volume Growth 2009-2014
  • Table 67 Sales of Heating Appliances: % Value Growth 2009-2014
  • Table 68 NBO Company Shares of Heating Appliances: % Volume 2010-2014
  • Table 69 LBN Brand Shares of Heating Appliances: % Volume 2011-2014
  • Table 70 Forecast Sales of Heating Appliances: Volume 2014-2019
  • Table 71 Forecast Sales of Heating Appliances: Value 2014-2019
  • Table 72 Forecast Sales of Heating Appliances: % Volume Growth 2014-2019
  • Table 73 Forecast Sales of Heating Appliances: % Value Growth 2014-2019

Home Laundry Appliances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 74 Sales of Home Laundry Appliances by Category: Volume 2009-2014
  • Table 75 Sales of Home Laundry Appliances by Category: Value 2009-2014
  • Table 76 Sales of Home Laundry Appliances by Category: % Volume Growth 2009-2014
  • Table 77 Sales of Home Laundry Appliances by Category: % Value Growth 2009-2014
  • Table 78 Sales of Automatic Tumble Dryers by Format: % Volume 2009-2014
  • Table 79 Sales of Automatic Washing Machines by Format: % Volume 2009-2014
  • Table 80 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2009-2014
  • Table 81 NBO Company Shares of Home Laundry Appliances: % Volume 2010-2014
  • Table 82 LBN Brand Shares of Home Laundry Appliances: % Volume 2011-2014
  • Table 83 Forecast Sales of Home Laundry Appliances by Category: Volume 2014-2019
  • Table 84 Forecast Sales of Home Laundry Appliances by Category: Value 2014-2019
  • Table 85 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
  • Table 86 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019

Irons in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 87 Sales of Irons: Volume 2009-2014
  • Table 88 Sales of Irons: Value 2009-2014
  • Table 89 Sales of Irons: % Volume Growth 2009-2014
  • Table 90 Sales of Irons: % Value Growth 2009-2014
  • Table 91 Sales of Irons by Format: % Volume 2009-2014
  • Table 92 NBO Company Shares of Irons: % Volume 2010-2014
  • Table 93 LBN Brand Shares of Irons: % Volume 2011-2014
  • Table 94 Forecast Sales of Irons: Volume 2014-2019
  • Table 95 Forecast Sales of Irons: Value 2014-2019
  • Table 96 Forecast Sales of Irons: % Volume Growth 2014-2019
  • Table 97 Forecast Sales of Irons: % Value Growth 2014-2019

Large Cooking Appliances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 98 Sales of Large Cooking Appliances by Category: Volume 2009-2014
  • Table 99 Sales of Large Cooking Appliances by Category: Value 2009-2014
  • Table 100 Sales of Large Cooking Appliances by Category: % Volume Growth 2009-2014
  • Table 101 Sales of Large Cooking Appliances by Category: % Value Growth 2009-2014
  • Table 102 Sales of Built-in Hobs by Format: % Volume 2009-2014
  • Table 103 Sales of Ovens by Format: % Volume 2009-2014
  • Table 104 NBO Company Shares of Large Cooking Appliances: % Volume 2010-2014
  • Table 105 LBN Brand Shares of Large Cooking Appliances: % Volume 2011-2014
  • Table 106 NBO Company Shares of Built-in Hobs: % Volume 2010-2014
  • Table 107 NBO Company Shares of Ovens: % Volume 2010-2014
  • Table 108 NBO Company Shares of Cooker Hoods: % Volume 2010-2014
  • Table 109 NBO Company Shares of Built-in Cooker Hoods: % Volume 2010-2014
  • Table 110 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2010-2014
  • Table 111 Forecast Sales of Large Cooking Appliances by Category: Volume 2014-2019
  • Table 112 Forecast Sales of Large Cooking Appliances by Category: Value 2014-2019
  • Table 113 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 114 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019

Microwaves in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 115 Sales of Microwaves by Category: Volume 2009-2014
  • Table 116 Sales of Microwaves by Category: Value 2009-2014
  • Table 117 Sales of Microwaves by Category: % Volume Growth 2009-2014
  • Table 118 Sales of Microwaves by Category: % Value Growth 2009-2014
  • Table 119 Sales of Microwaves by Type: % Volume 2010-2014
  • Table 120 NBO Company Shares of Microwaves: % Volume 2010-2014
  • Table 121 LBN Brand Shares of Microwaves: % Volume 2011-2014
  • Table 122 Microwaves by Distribution Format: % Volume 2009-2014
  • Table 123 Forecast Sales of Microwaves by Category: Volume 2014-2019
  • Table 124 Forecast Sales of Microwaves by Category: Value 2014-2019
  • Table 125 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
  • Table 126 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019

Personal Care Appliances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 127 Sales of Personal Care Appliances by Category: Volume 2009-2014
  • Table 128 Sales of Personal Care Appliances by Category: Value 2009-2014
  • Table 129 Sales of Personal Care Appliances by Category: % Volume Growth 2009-2014
  • Table 130 Sales of Personal Care Appliances by Category: % Value Growth 2009-2014
  • Table 131 Sales of Body Shavers by Format: % Volume 2009-2014
  • Table 132 Sales of Body Shavers by Power Source: % Volume 2010-2014
  • Table 133 Sales of Hair Care Appliances by Format: % Volume 2009-2014
  • Table 134 NBO Company Shares of Personal Care Appliances 2010-2014
  • Table 135 LBN Brand Shares of Personal Care Appliances 2011-2014
  • Table 136 Forecast Sales of Personal Care Appliances by Category: Volume 2014-2019
  • Table 137 Forecast Sales of Personal Care Appliances by Category: Value 2014-2019
  • Table 138 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
  • Table 139 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2014-2019

Refrigeration Appliances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 140 Sales of Refrigeration Appliances by Category: Volume 2009-2014
  • Table 141 Sales of Refrigeration Appliances by Category: Value 2009-2014
  • Table 142 Sales of Refrigeration Appliances by Category: % Volume Growth 2009-2014
  • Table 143 Sales of Refrigeration Appliances by Category: % Value Growth 2009-2014
  • Table 144 Sales of Freezers by Format: % Volume 2009-2014
  • Table 145 Sales of Freezers by Volume Capacity: % Volume 2009-2014
  • Table 146 Sales of Fridge Freezers by Format: % Volume 2009-2014
  • Table 147 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2009-2014
  • Table 148 Sales of Fridge Freezers by Volume Capacity: % Volume 2009-2014
  • Table 149 Sales of Fridges by Format: % Volume 2009-2014
  • Table 150 Sales of Fridges by Volume Capacity: % Volume 2009-2014
  • Table 151 NBO Company Shares of Refrigeration Appliances: % Volume 2010-2014
  • Table 152 LBN Brand Shares of Refrigeration Appliances: % Volume 2011-2014
  • Table 153 NBO Company Shares of Built-in Fridge Freezers: % Volume 2010-2014
  • Table 154 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2010-2014
  • Table 155 NBO Company Shares of Built-in Fridges: % Volume 2010-2014
  • Table 156 NBO Company Shares of Freestanding Fridges: % Volume 2010-2014
  • Table 157 Forecast Sales of Refrigeration Appliances by Category: Volume 2014-2019
  • Table 158 Forecast Sales of Refrigeration Appliances by Category: Value 2014-2019
  • Table 159 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
  • Table 160 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019

Small Cooking Appliances in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 161 Sales of Small Cooking Appliances by Category: Volume 2009-2014
  • Table 162 Sales of Small Cooking Appliances by Category: Value 2009-2014
  • Table 163 Sales of Small Cooking Appliances by Category: % Volume Growth 2009-2014
  • Table 164 Sales of Small Cooking Appliances by Category: % Value Growth 2009-2014
  • Table 165 NBO Company Shares of Small Cooking Appliances: % Volume 2010-2014
  • Table 166 LBN Brand Shares of Small Cooking Appliances: % Volume 2011-2014
  • Table 167 Forecast Sales of Small Cooking Appliances by Category: Volume 2014-2019
  • Table 168 Forecast Sales of Small Cooking Appliances by Category: Value 2014-2019
  • Table 169 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
  • Table 170 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019

Small Kitchen Appliances (Non-Cooking) in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 171 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2009-2014
  • Table 172 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2009-2014
  • Table 173 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2009-2014
  • Table 174 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2009-2014
  • Table 175 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2010-2014
  • Table 176 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2014
  • Table 177 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2014-2019
  • Table 178 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2014-2019
  • Table 179 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2014-2019
  • Table 180 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2014-2019

Vacuum Cleaners in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 181 Sales of Vacuum Cleaners by Category: Volume 2009-2014
  • Table 182 Sales of Vacuum Cleaners by Category: Value 2009-2014
  • Table 183 Sales of Vacuum Cleaners by Category: % Volume Growth 2009-2014
  • Table 184 Sales of Vacuum Cleaners by Category: % Value Growth 2009-2014
  • Table 185 NBO Company Shares of Vacuum Cleaners: % Volume 2010-2014
  • Table 186 LBN Brand Shares of Vacuum Cleaners: % Volume 2011-2014
  • Table 187 Forecast Sales of Vacuum Cleaners by Category: Volume 2014-2019
  • Table 188 Forecast Sales of Vacuum Cleaners by Category: Value 2014-2019
  • Table 189 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
  • Table 190 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019

Segmentation

This market research report includes the following:

  • Consumer Appliances
    • Major Appliances
      • Built-In Major Appliances
      • Freestanding Major Appliances
      • Dishwashers
        • Built-in Dishwashers
        • Freestanding Dishwashers
      • Home Laundry Appliances
        • Built-in Home Laundry Appliances
        • Freestanding Home Laundry Appliances
        • Automatic Tumble Dryers
          • Built-in Tumble Dryers
          • Freestanding Tumble Dryers
        • Automatic Washer Dryers
          • Built-in Washer Dryers
          • Freestanding Washer Dryers
        • Automatic Washing Machines
          • Built-in Automatic Washing Machines
          • Freestanding Automatic Washing Machines
        • Semi-Automatic Washing Machines
        • Other Home Laundry Appliances
          • Other Built-in Home Laundry Appliances
          • Other Freestanding Home Laundry Appliances
      • Large Cooking Appliances
        • Built-in Large Cooking Appliances
        • Freestanding Large Cooking Appliances
        • Built-in Hobs
        • Ovens
        • Cooker Hoods
          • Built-in Cooker Hoods
          • Freestanding Cooker Hoods
        • Cookers
        • Range Cookers
      • Microwaves
        • Built-in Microwaves
        • Freestanding Microwaves
      • Refrigeration Appliances
        • Built-in Refrigeration Appliances
        • Freestanding Refrigeration Appliances
        • Electric Wine Coolers/Chillers
          • Built-in Electric Wine Coolers/Chillers
          • Freestanding Electric Wine Coolers/Chillers
        • Freezers
          • Built-in Freezers
          • Freestanding Freezers
        • Fridge Freezers
          • Built-in Fridge Freezers
          • Freestanding Fridge Freezers
        • Fridges
          • Built-in Fridges
          • Freestanding Fridges
    • Small Appliances
      • Air Treatment Products
        • Air Purifiers
        • Cooling
          • Air Conditioners
            • Room Air Conditioners
            • Split Air Conditioners
            • Window Air Conditioners
          • Air Coolers
          • Ceiling Fans
          • Cooling Fans
            • Desk Fans
            • Standing Fans
            • Tower Fans
        • Dehumidifiers
        • Humidifiers
        • Other Air Treatment Products
      • Food Preparation Appliances
        • Blenders
          • Countertop Blenders
          • Hand Blenders
        • Citrus Pressers
        • Food Processors
        • Grinders and Choppers
        • Juice Extractors
        • Mixers
          • Countertop Mixers
          • Hand Mixers
        • Other Food Preparation Appliances
      • Heating Appliances
      • Irons
      • Personal Care Appliances
        • Body Shavers
        • Hair Care Appliances
        • Oral Care Appliances
          • Battery Toothbrush Units
          • Electric Toothbrush Units
          • Other Oral Care Appliances
        • Other Personal Care Appliances
      • Small Cooking Appliances
        • Breadmakers
        • Coffee Machines
          • Standard Coffee Machines
            • Espresso Coffee Machines
            • Filter Coffee Machines
            • Other Standard Coffee Machines
          • Pod Coffee Machines
            • Hard Pods
            • Soft Pods
        • Fryers
          • Light Fryers
          • Deep Fat Fryers
        • Electric Grills
        • Electric Steamers
        • Freestanding Hobs
        • Mini Ovens
        • Rice Cookers
        • Slow Cookers
        • Toasters
        • Other Small Cooking Appliances
      • Small Kitchen Appliances (Non-Cooking)
        • Coffee Mills
        • Kettles
        • Other Small Kitchen Appliances (Non-Cooking)
      • Vacuum Cleaners
        • Standard Vacuum Cleaners
          • Cylinder Vacuum Cleaners
          • Handheld Vacuum Cleaners
          • Stick Vacuum Cleaners
          • Upright Vacuum Cleaners
          • Wet and Dry Vacuum Cleaners
          • Steam Vacuum Cleaners
        • Robotic Vacuum Cleaners

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Producer Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Analysis by power source
  • Analysis by Type
  • Exports by Country - Volume
  • Imports by Country - Volume
  • Refrigeration Volume Capacity
  • Trade Statistics - Volume
  • Replacement Cycles
  • Washing Machine Capacity
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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