Overall review period growth constrained by 2009 decline
While consumer appliances saw volume growth for most years of the review period, overall review period growth was constrained by a marked decline in sales in 2009. While Saudi Arabia did not enter recession in this year, high inflation and the global economic downturn resulted in strong economic uncertainty, with many consumers postponing purchases of consumer appliances as a result. Growth was however resumed in 2010 and strengthened further in 2011 as consumers’ economic confidence rose once more.
Consumers remain focused on obtaining value in 2011
While volume growth picked up in 2011, many consumers remained highly price-sensitive. Cautious spending patterns acquired by consumers during the economic uncertainty in the middle of the review period continued to be seen, with consumers shopping around for the best possible deals. This trend was also encouraged by retailers and players offering attractive price promotions for many leading brands.
Sales led by strong global brands
Sales of consumer appliances continued to be led by strong global brands at the end of the review period. These brands’ shares are supported by Saudi companies’ distribution agreements, which ensure widespread distribution, strong after-sales service and marketing support for many leading brands. United Yousef M Naghi was the leading player in 2011, representing Philips and also the LG brand in dishwashers, home laundry appliances, large cooking appliances, microwaves, refrigeration appliances and heating appliances. Ibrahim Shaker meanwhile ranked second thanks to representing Hotpoint-Ariston, Indesit, Maytag, De’Longhi and also the LG brand in air treatment products and vacuum cleaners.
Hypermarkets gains share thanks to outlet volume expansion
There was a rapid expansion for hypermarkets in Saudi Arabia during the review period, with this channel consequently gaining share within consumer appliances. Hypermarkets attracted many consumers due to offering attractive price promotions and economy products. “Other” non-grocery retailers meanwhile saw the sharpest drop in volume share, as many consumers traded up from economy imports to the leading brands and from open markets to hypermarkets.
Stronger growth ahead as disposable income levels rise
The forecast period is expected to see stronger growth for consumer appliances. Growth is expected to be supported by rising disposable income levels, with these enabling low- and mid-income consumers to afford a widening range of consumer appliances. Growth will also be supported by strong residential construction as the government seeks to meet Saudi Arabia’s housing shortfall, with this set to result in an increase in the number of households.
Samples (FAQs about samples):
Sample Consumer Appliances Market Research Report
Sample Consumer Appliances Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Consumer Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:
The Consumer Appliances in Saudi Arabia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Appliances in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- How was category performance been affected by current economic climate?
- How is penetration for consumer appliances going to develop over the medium term?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Appliances market research database.