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Global Briefing

Ingredients Trends in Automatic Dishwashing

Automatic dishwashing is very dependent on developed countries, and given poor sales of dishwashers and economic fears, the category remains weak. The category has also had to overcome efficacy problems, following the removal of phosphates. However, ...

Jun 2015 | US$1,325 | Pages: 41 | Add to cart | View details

Country Report

Dishwashers in Russia

Retail sales of dishwashers increased by 17% in both volume and retail value terms in 2014, and reached 879,400 units and RUB16.7 billion, respectively. Dishwashers was the most dynamic category among the major appliances in 2014, and offers the nest...

Mar 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Food Preparation Appliances in Russia

Food preparation appliances increased by 3% in retail volume and 9% in current value terms to reach 7 million units and RUB14.5 billion in 2014. Food preparation appliances demonstrated a better performance compared to 2013, as people showed more ...

Mar 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Heating Appliances in Russia

Heating appliances continued to show healthy growth of 5% in volume and 10% in value terms in 2014, reaching 10.8 million units and RUB16.5 billion. Heating appliance sales are strongly dependent on weather conditions, and vary greatly across the ...

Mar 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Home Laundry Appliances in Russia

Home laundry appliances experienced a volume decline of 1% in 2014, caused by market saturation. The category is led by automatic washing machines, accounting for 98% of total home laundry appliances retail volume in 2014. Penetration of automatic ...

Mar 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Irons in Russia

Irons increased by 5% in volume and by 8% in value terms in 2014. The irons category in Russia is saturated, with a 98% penetration rate in 2014, and growth is driven mainly by a comparatively short replacement cycle of six years. In addition, ...

Mar 2015 | US$990 | Pages: 37 | Add to cart | View details

Country Report

Large Cooking Appliances in Russia

Large cooking appliances demonstrated positive volume and retail sales value growth in 2014, increasing by 4% in volume terms and 6% in current value terms, and reaching 5.6 million units and RUB60.4 billion in sales. However, the category grew at a ...

Mar 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Microwaves in Russia

Over the review period, microwaves developed at a rapid pace, mainly due to the low level of penetration in the country. However, Russian consumers increasingly perceive microwaves as a functional appliance which is almost a “must-have” gadget in the...

Mar 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Consumer Appliances in Russia

The market for consumer appliances is traditionally exposed to the macroeconomic background, as it is characterised by a great number of multinational companies among the leading manufacturers, comparatively high unit prices and many products being a...

Mar 2015 | US$2,650 | Pages: 137 | Add to cart | View details

Country Report

Personal Care Appliances in Russia

Personal care appliances posted 6% volume growth and 10% current value growth in 2014, reaching 18.5 million units and RUB28.2 billion, respectively, Personal care appliances is the largest category in all small appliances in terms of volume, ...

Mar 2015 | US$990 | Pages: 39 | Add to cart | View details

Country Report

Refrigeration Appliances in Russia

Retail sales of refrigeration appliances in 2014 saw rather slow growth of 2% in volume and 3% in current value terms, reaching 5.3 million units and RUB81.3 billion. In Russia, the category is traditionally driven by sales of fridge freezers which ...

Mar 2015 | US$990 | Pages: 47 | Add to cart | View details

Country Report

Small Cooking Appliances in Russia

Rice cookers was a very dynamic category during the review period, increasing its share of small cooking appliances retail volume from 8% in 2010 to 41% in 2014, following a 10-fold growth in volume. In Russia, rice cookers are marketed as ...

Mar 2015 | US$990 | Pages: 40 | Add to cart | View details

Country Report

Small Kitchen Appliances (Non-Cooking) in Russia

Small kitchen appliances (non-cooking) continued to show moderate growth in 2014, posting 4% growth in volume and 9% growth in current value terms. Sales of small kitchen appliances (non-cooking) thus reached 9.7 million units and RUB18.5 billion. ...

Mar 2015 | US$990 | Pages: 38 | Add to cart | View details

Country Report

Vacuum Cleaners in Russia

Vacuum cleaners is a very mature category that is nearing saturation. The penetration rate of cylinder vacuum cleaners alone is 76% of households. The category’s moderate growth of 3% in volume terms in 2014 was mainly driven by replacement purchases...

Mar 2015 | US$990 | Pages: 35 | Add to cart | View details

Country Report

Air Treatment Products in Russia

In 2014, air treatment products grew by 4% in retail volume and 6% in current value, to reach 7.6 million units and RUB49.2 billion. Air treatment products saw a slowdown in its development following rapid growth earlier in the review period, which ...

Mar 2015 | US$990 | Pages: 42 | Add to cart | View details

Strategy Briefing

Celebrity Power and Its Influence on Global Consumer Behaviour

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and ...

Mar 2014 | US$1,200 | Pages: 69 | Add to cart | View details

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