Consumer Appliances Market Research, Market Share, Industry Analysis

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Country Report

Irons in Greece

Irons saw a significant volume and value decline in 2012; barely affected by the steep economic recession and the dive of disposable income. Greek consumers simply see no immediate need for a new iron in 2012, as long as their older one still ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Irons in the US

Steam generators/ironing systems increased by 1% in volume terms in 2012, to reach 2.7 million units. This format of iron saw a CAGR of 141% in volume terms from 2007. This enormous growth echoed the rising trend of steam in other appliance ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Irons in Chile

Irons increased by 4% in current value and volume terms in 2012. This is one of most widely consumed appliances in Chile because of its low cost and its usefulness across all income segments. The strong economic environment of 2012 (as well as the ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Irons in Australia

In 2012, for the third year in a row, irons experienced negative growth, both in value and in volume. Partially this is due to consumer disinterest in the category, with a large proportion of the Australian population ironing only very rarely, and ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Irons in China

Irons in China saw low, single-digit growth in 2012, due to growing product maturity. As a saturated market, traditional dry irons continued to lose share in overall irons sales, while an increasing number of consumers preferred to have comparatively...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Irons in Canada

Irons in Canada continues to face particular challenges. Ironing was once a staple household activity in Canada. However, over the years, manual ironing has been increasingly replaced by the many options which are now available to Canadian consumer. ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Irons in Saudi Arabia

Irons already had a high household penetration of 94% at the start of the review period. However, this household penetration level rose further during the review period, as irons became more affordable in constant value terms and household disposable...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Irons in the United Arab Emirates

Irons proved relatively resilient during the economic downturn, with an essential positioning and strong use of price promotions supporting good growth in 2009 and 2010. However, volume growth strengthened further in 2011 thanks to rising economic ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Irons in South Africa

Irons have a shorter replacement cycle and are the most frequently purchased appliances in South Africa with volume sales up 5% to reach 2.4 million in 2011. Irons typically have a three-year life cycle and consumers tend to purchase lower priced ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Turkey

Growth in irons volume sales in 2011 was down slightly on 2010, mainly due to increasing maturity. Thanks to the combined impact of economic recovery and the housing boom, however, volume growth was still significantly stronger than the CAGR for the ...

Jul 2012 | US$900| Add to cart | View details ›