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Country Report

Dishwashers in Colombia

To drive sales, manufacturers (Whirlpool, Bosch, and Electrolux) and retailers discounted unit prices of their best selling appliances.

Mar 2012 | US$900| Add to cart | View details

Country Report

Food Preparation Appliances in Colombia

Manufacturers are promoting food preparation appliances to consumers to get “professional results” at home. A growing interest in gastronomy spurred by increased exposure of consumers to new foodservice outlets inspired the launch of the 1-2-3 ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Home Laundry Appliances in Colombia

Home laundry appliances saw strong volume growth in 2011 due to several reasons. Traditional companies such as LG, HACEB, Mabe and Samsung are launching NPDs with better performance and not significantly higher prices. The unit price reduction is ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Irons in Colombia

Vertical ironing is gaining fans in Colombia thanks to the attractiveness of steam generators/ironing systems promoted mainly via home shopping. However, the cost of steam generators is still high compared to steam irons; therefore, manufacturers are...

Mar 2012 | US$900| Add to cart | View details

Country Report

Large Cooking Appliances in Colombia

Natural gas expansion in Colombia fuelled sales of gas-powered large cooking appliances making sales of electrical major appliances pale. Electrical cookers, built-in hobs and ovens are practically have practically been displaced by their gas ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Microwaves in Colombia

Standard microwaves sees the largest volume sales in 2011, due its lower unit prices compared to combination formats. Microwaves are non-essential appliances and continue to be used mainly to heat pre-cooked dishes or ready meals. Despite the efforts...

Mar 2012 | US$900| Add to cart | View details

Country Report

Consumer Appliances in Colombia

The rainy season in 2010 and 2011 awakened the solidarity of diverse companies, including some in the consumer appliances market. LG donated Col$500 for every new fan on its Facebook page to Colombia Solidaria, the government agency in charge of ...

Mar 2012 | US$2,400| Add to cart | View details

Country Report

Personal Care Appliances in Colombia

Remington Shine Therapy hair styling appliances model S9950 is an interesting example of how the renowned properties of certain plants such as Avocado, Aloe Vera etc., used extensively in hair care products, are permeating hair care appliances. ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Refrigeration Appliances in Colombia

Major brands such as HACEB continued “commoditising” in low-ticket units, technologies conceived initially for higher tier refrigeration appliances. Water dispensers in the front doors and “multiflow” systems (separated cold airflows for each ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Small Cooking Appliances in Colombia

As part of the multifunctional trend, the steamer device is increasingly becoming part of traditional rice cookers. The traditional way to prepare rice includes onion, garlic and some condiments considered appropriate to give flavour to vegetables ...

Mar 2012 | US$900| Add to cart | View details

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