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Country Report

Dishwashers in the Czech Republic

Dishwashers is still a relatively new category in the market, and experienced its strongest level of growth at the beginning of the review period (five years ago). During 2011 the category returned to strong growth. This can be associated with first ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Food Preparation Appliances in the Czech Republic

Growth impulses are very limited in food preparation appliances. Most categories, especially some of the biggest ones, such as mixers and food processors, are already highly mature and have only small growth opportunities. The majority of sales come ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Home Laundry Appliances in the Czech Republic

Two major factors drove the performance of home laundry appliances in the Czech Republic during 2011. The recovering economy enabled a return to volume growth. Unemployment started to decline, especially during the first half of the year, and this ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Irons in the Czech Republic

Irons continued to see a mild decline during 2011, for the fourth consecutive year. Even though the ongoing recovery of the economy positively influenced other categories, irons did not return to growth again. One of the reasons was the already high ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Large Cooking Appliances in the Czech Republic

Large cooking appliances is already highly saturated. 81% of households possess a cooker, and almost every household has some kind of electric, gas or vitroceramic cooking appliance. Sales come mainly from product replacements, either broken products...

Feb 2012 | US$900| Add to cart | View details

Country Report

Microwaves in the Czech Republic

Microwaves in the Czech Republic has achieved high level of saturation, and microwaves have already become a commodity. Household penetration reached 78% in 2011, and the main share of sales comes from product replacements. The only group which is ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Consumer Appliances in the Czech Republic

Consumer appliances saw very mild recovery during 2011. In the first half of the year the outlook looked positive, but this changed along with the turbulence in the euro currency, which also impacted the Czech Republic, as its main trade partners use...

Feb 2012 | US$2,400| Add to cart | View details

Country Report

Personal Care Appliances in the Czech Republic

After the rapid growth of personal care appliances, supported by the development of women’s shaving products and accelerated by economic expansion, the category is experiencing a series of declines or a stagnating performance. The category has ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Refrigeration Appliances in the Czech Republic

2011 was a year of hope for refrigeration appliances. The category stopped declining and returned to mild growth, as both current value and volume sales increased by 1%. Sales reached 352,000 units, or CZK3,537 million. The key driving factor was the...

Feb 2012 | US$900| Add to cart | View details

Country Report

Small Cooking Appliances in the Czech Republic

Sales of small cooking appliances were affected by contradictory trends influencing different categories in 2011. On the one hand the drive towards healthier food or the quality of experience pushed up sales of categories such as coffee makers, deep ...

Feb 2012 | US$900| Add to cart | View details

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