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Country Report

Small Kitchen Appliances (Non-Cooking) in Egypt

The growth in consumption of small kitchen appliances was seemingly unaffected by the January revolution, with volume and value growth both registering very similar rates in 2011 to the previous year. Extensive price promotions, limited unit price ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Vacuum Cleaners in Egypt

Vacuum cleaners recorded sales of 3% in volume terms in 2011. This was broadly in line with the performance in the review period as a whole.

Feb 2012 | US$900| Add to cart | View details

Country Report

Dishwashers in Egypt

Demand for small dishwashers is increasing in the marketplace, especially among middle-income consumers. The relatively lower prices of small machines compared to large dishwashers is encouraging consumers from lower-income segments to purchase a ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Food Preparation Appliances in Egypt

The January revolution did not have any great slowdown effect on sales of small appliances, including food preparation appliances. Low-priced products in this category encouraged consumers to continue spending money on food preparation appliances.

Feb 2012 | US$900| Add to cart | View details

Country Report

Home Laundry Appliances in Egypt

The volume growth rate for home laundry appliances was 7% in 2011. Similar or even slightly better growth rates are expected in this category to 2016, but will remain below the overall review period CAGR. The Egyptian revolution affected the whole ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Irons in Egypt

The January revolution did not have a great effect on the irons category, except to push up unit prices. Higher inflation rates resulted from the January revolution, raising the unit price of irons by almost 5%. This meant that while volume growth ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Large Cooking Appliances in Egypt

The January revolution in Egypt served to slow category growth a little in large cooking appliances in 2011. In the wake of the unrest consumers started to become more careful in their spending, in particular looking for value-for-money products. The...

Feb 2012 | US$900| Add to cart | View details

Country Report

Microwaves in Egypt

Although the January revolution affected the Egyptian economy in general, the microwaves category did not really suffer from this problem in 2011. Large numbers of unbranded microwaves are available at cheap prices. Low unit price and large-scale ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Consumer Appliances in Egypt

The January revolution had a negative effect on all areas of consumption in the country. This effect was not only limited to the first quarter of the year, but was felt across the whole year. Appliances consumption experienced fluctuations all year ...

Feb 2012 | US$2,400| Add to cart | View details

Country Report

Personal Care Appliances in Egypt

The January revolution did not have a direct effect on the personal care appliances category due to its relative low prices compared with other appliances. The growth of hair care appliances and body shavers is mainly being driven by their relatively...

Feb 2012 | US$900| Add to cart | View details

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