Consumer Appliances Market Research, Market Share, Industry Analysis

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Country Report

Dishwashers in Morocco

In Morocco, the culture of washing dishes by hand is traditional and long-lasting, even in wealthy households, which prefer to employ a housekeeper rather than buy a dishwasher. The culture is changing and the appeal of owning a dishwasher is growing...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Food Preparation Appliances in Morocco

Moroccan hospitality and sociability is shown through food. Preparing food from scratch is at the heart of the Moroccan culture. Although food preparation appliances still has a lot of room for development, some product types are already regarded as ...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Heating Appliances in Morocco

Morocco is considered to be a country with a hot climate. This stereotype does not apply to some regions, where temperatures reach below 0°C. The Atlas Mountains harbour many cities and towns that are exposed to tough winters, with some areas ...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Home Laundry Appliances in Morocco

As salaries and disposable incomes increase in Morocco, home laundry appliances are perceived as necessity rather than luxury items. The traditional wash board was the main tool for washing clothes in Morocco but its use is in decline, especially in ...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Irons in Morocco

Irons continued to record good growth in retail volume sales in 2010. An iron is a must-have product in homes and for local tailors. Outside of city centres, there are hundreds of traditional tailors in every borough. Traditional outerwear for ...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Air Treatment Products in Morocco

The category is enjoying a development stage in the country as Moroccans become more interested in these products. The main reason for the growing interest is soaring temperatures in recent years, especially in the eastern, central and southern ...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Large Cooking Appliances in Morocco

Large cooking appliances recorded strong growth in 2009, despite the global economic crisis. In 2010 retail sales grew only slightly slower, by 6% in volume terms and 4% in current value terms. Sales of large cooking appliances peak during Ramadan ...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Microwaves in Morocco

Retail volume and current value sales of microwaves increased by 4% and 3% respectively in 2010, driven by the ever-changing habits of Moroccan households. European culture has a big influence on the awareness and appeal of microwave cooking in ...

Mar 2011 | US$900| Add to cart | View details ›

Country Report

Consumer Appliances in Morocco

Morocco only suffered slightly from the effects of the financial crisis. The negative impact of the downturn on the country's exports to the EU affected consumer appliance domestic growth only marginally in 2008, when overall volume growth fell to ...

Mar 2011 | US$2,400| Add to cart | View details ›

Country Report

Personal Care Appliances in Morocco

Most Moroccans care about are their appearance, especially women. There is a big European influence on teenagers and adults under 40-years-old. Body shavers, hair care appliances and oral hygiene appliances are used by a wide range of consumers, ...

Mar 2011 | US$900| Add to cart | View details ›