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Country Report

Dishwashers in Portugal

In 2011 dishwashers was not able to maintain the positive performance registered in 2010. The first half of 2010 was notable for improvements in several financial indicators, and a recovery scenario was being announced. This situation boosted the ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Food Preparation Appliances in Portugal

Food preparation appliances was able to overcome the effects of the current economic situation. Regardless of the considerable decrease experienced in Portuguese consumers’ purchasing power, there was continued demand for and purchases of products ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Heating Appliances in Portugal

In 2011 heating appliances was not able to reproduce the 2010 performance. Air treatment products is managing to overcome its seasonal nature, but heating appliances remains highly affected by seasonality. Although 2010 saw a severe winter, the ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Home Laundry Appliances in Portugal

Home laundry appliances presented outstanding results in 2009-2010, managing to grow substantially during an unstable economic period. Manufacturers played a crucial role in this positive performance. Innovative technologies were unveiled, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Portugal

2011 was marked by a negative performance for irons. The unstable economic environment faced by Portuguese consumers redefined their priorities. The acquisition or replacement of non-essential items such as irons was postponed, and this undermined ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Portugal

2011 was marked by a considerable reduction in sales of microwaves. Following the outstanding results seen over the period 2009-2010, the economic downturn was witnessed again in 2011, which drove consumers to postpone the acquisition of new ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Appliances in Portugal

Economic instability in Portugal, together with the tightening of austerity measures, has undermined the consumer appliances market. Uncertainty regarding future economic recovery, along with a decrease in consumers’ disposable incomes led to a ...

May 2012 | US$2,400| Add to cart | View details ›

Country Report

Personal Care Appliances in Portugal

Personal care appliances has been marked over the years by its volatility and high levels of seasonality. Excluding body shavers, particularly women’s shavers, consumers generally prefer to wait for Christmas before spending on non-essential items. ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Refrigeration Appliances in Portugal

Food preservation is essential for families, a fact which is corroborated by the high penetration of refrigeration appliances in Portugal. In fact, the combined penetration of both fridge-freezers and fridges has reached 100%. It is in mature ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Small Cooking Appliances in Portugal

Although it continues to be one of the most dynamic categories in the consumer appliances market, in 2011 small cooking appliances experienced some difficulties in overcoming the impact of the economic situation. The period 2009-2010 was marked by ...

May 2012 | US$900| Add to cart | View details ›

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