Consumer Appliances Market Research, Market Share, Industry Analysis

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Country Report

Air Treatment Products in Romania

Air treatment products was split between air conditioners with 47% volume share and cooling fans with 34% share. These two leaders in air treatment products rely on two key factors. Firstly, the outside weather: the higher the summer temperatures, ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashers in Romania

The continuing growth of dishwashers is promising, especially since the real estate market provided little support for the purchase of household equipment and the Romanian public’s perception that dishwashers products are not useful. It grew by 1% in...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Food Preparation Appliances in Romania

Apart from blenders, food preparation appliances had value growth of 5% and volume growth of 2% in 2011. Mixers, blenders and juice extractors were the largest and their positive development led to higher growth overall than in 2010.

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Heating Appliances in Romania

Heating appliances sales increase when the winter is hard. In 2011, there was a mild winter which did not last long. The category had one of the smallest growths in all of small appliances.

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Home Laundry Appliances in Romania

As part of the major appliances, home laundry appliances products continue to represent a substantial investment for a Romanian household. Although it had one of the best performances in spite of the economic recession in late 2008, the public proved...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Romania

Irons had an 83% penetration rate in Romania since 2008, therefore it is one of the widest spread consumer appliances in Romanian households. The category is not new, but the variety and effectiveness of products is better. In 2011, a recovery ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Large Cooking Appliances in Romania

The premium sub-categories and built-in appliances helped large cooking appliances to grow by 5% in value and recover after the harsh decline during the economic recession. The clients who preferred higher end goods for their homes proved confident ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Romania

After a downward trend since 2006, microwaves returned to growth in 2011, and volume of sales increased by 2% compared to 2010 to 141,000 units worth RON46 million, compared to RON43 million in 2010.

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Appliances in Romania

The Romanian economy had 2.7% GDP growth in the first nine months of 2011. According to these figures, Romania is officially out of the recession, and projections for 2011 year end GDP are 1.5-1.7%.The increase could be temporary, as forecasts for ...

Mar 2012 | US$2,400| Add to cart | View details ›

Country Report

Personal Care Appliances in Romania

The predilection for health, hygiene and attractiveness were the foremost drivers of sales in 2011. From this position, personal care appliances performed well in emerging economies, as better lifestyles imply better personal care, and a larger ...

Mar 2012 | US$900| Add to cart | View details ›