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Country Report

Germany Flag Consumer Electronics in Germany

| Pages: 90

Price: US$2,640

About this Report

EXECUTIVE SUMMARY

Economic growth trumps socio-demographic impact on consumer electronics

Despite an ageing and shrinking German population, economic conditions remained stable in 2014 and consumer confidence held up well. Additional motivators such as the Olympic Winter Games and the FIFA World Cup in 2014 provided further positive impetus to the mature consumer electronics industry in Germany. After sluggish development in 2013 the industry showed a trend towards improved volume and value sales performances in 2014.

Multinationals dominate consumer electronics but the tide may turn

Consumer electronics is one of the most volatile and versatile industries in many countries, and Germany is no exception. While the industry has always been characterised by constant product developments, launches and innovations, the pace of innovations and product launches has accelerated over the review period. As a result, many local players struggled to keep up and remain profitable enough to exist on their own in Germany. Some of them chose to merge with international manufacturers, seeking to benefit from a larger pool of resources and deeper market penetration, as well as other synergy effects, while others were forced to exit and file for bankruptcy. However, with German consumer electronics being dominated by global players, some consumers feel the need to try to support local businesses more. This development manifests in a gradually-growing trend towards products from more traditional domestic providers, supporting the further existence of those few players of German origin that are still present in the industry.

Bigger is better, but not always – consumers seek more product variety

For some product categories within consumer electronics in Germany, trends in consumer preference are rather “obvious” and easy to address, such as digital TVs with increasingly large screens and high resolution, as well as energy efficiency. At the same time, the growing versatility of German consumers and their demands poses a challenge for many manufacturers. Depending on age, gender, profession and several other possible factors, consumers increasingly prefer different features for their electronic devices such as smartphones and tablets or even digital cameras for example, thereby forcing manufacturers and retailers to present them with a possibly large and constantly-growing product portfolio of devices that all have to have one thing in common: an outstandingly good price/value ratio.

Innovation and price as key drivers for future volume growth

German consumers tend to adapt to new technology quite slowly in many cases, thereby spreading growth over several years instead of showing one or two years of rapid sales followed by a dynamic decline. This behaviour is expected to persist in the forecast period. Therefore, volume sales continue to benefit from the latest innovations from 2013-2014, as much as from announced future launches that stimulate consumers’ interest, but take a while to reach every potential customer. With an experienced and ageing population understanding more about market dynamics, many will wait for prices to drop as they anticipate future promotions and competition that will reduce average unit prices, a trend that will in itself support future volume sales; value sales, meanwhile, are anticipated to face a decline.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Consumer Electronics in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Germany?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Germany - Industry Overview

EXECUTIVE SUMMARY

Economic growth trumps socio-demographic impact on consumer electronics

Multinationals dominate consumer electronics but the tide may turn

Bigger is better, but not always – consumers seek more product variety

Innovation and price as key drivers for future volume growth

KEY TRENDS AND DEVELOPMENTS

Germany in waiting position in 2013 – consumer electronics volume and value sales grow again in 2014

Re-thinking retailing – specialist retailers need new strategies for success

The indispensables – banks and service providers push need for smart devices

Wearable electronics gain a stronger presence in Germany

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Germany - Company Profiles

ElectronicPartner International GmbH & Co KG in Consumer Electronics (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 ElectronicPartner International GmbH & Co KG: Key Facts
  • Summary 3 ElectronicPartner International GmbH & Co KG: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 ElectronicPartner International GmbH & Co KG: MEDIMAX in Berlin (View 1)
  • Chart 2 ElectronicPartner International GmbH & Co KG: MEDIMAX in Berlin (View 2)

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 ElectronicPartner International GmbH & Co KG: Competitive Position 2013

Euronics Deutschland eG in Consumer Electronics (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Euronics Deutschland eG: Key Facts
  • Summary 6 Euronics Deutschland eG: Operational Indicators

COMPANY BACKGROUND

  • Chart 3 Euronics Deutschland eG: Media@home in Berlin

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 7 Euronics Deutschland eG: Competitive Position 2013

Grundig Intermedia GmbH in Consumer Electronics (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Grundig Intermedia GmbH: Key Facts
  • Summary 9 Grundig Intermedia GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Grundig Intermedia GmbH: Competitive Position 2013

Loewe AG in Consumer Electronics (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Loewe AG: Key Facts
  • Summary 12 Loewe AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Loewe AG: Competitive Position 2013

Computers and Peripherals in Germany - Category Analysis

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
  • Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 23 Sales of Computers by Category: Business Volume 2008-2013
  • Table 24 Sales of Computers by Category: Business Value MSP 2008-2013
  • Table 25 Sales of Computers by Category: % Business Volume Growth 2008-2013
  • Table 26 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2013-2018
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
  • Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
  • Table 31 Sales of Tablets by Operating System: % Retail Volume 2010-2015

Home Audio and Cinema in Germany - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2008-2013
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2008-2013
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018

Home Video in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Home Video by Category: Volume 2008-2013
  • Table 44 Sales of Home Video by Category: Value 2008-2013
  • Table 45 Sales of Home Video by Category: % Volume Growth 2008-2013
  • Table 46 Sales of Home Video by Category: % Value Growth 2008-2013
  • Table 47 Sales of LCD TVs by Type: % Volume 2010-2013
  • Table 48 Sales of OLED TVs by Type: % Volume 2010-2013
  • Table 49 Sales of Plasma TVs by Type: % Volume 2010-2013
  • Table 50 NBO Company Shares of Home Video: % Volume 2009-2013
  • Table 51 LBN Brand Shares of Home Video: % Volume 2010-2013
  • Table 52 Distribution of Home Video by Format: % Volume 2008-2013
  • Table 53 Forecast Sales of Home Video by Category: Volume 2013-2018
  • Table 54 Forecast Sales of Home Video by Category: Value 2013-2018
  • Table 55 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 56 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 57 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
  • Table 58 Forecast Sales of OLED TVs by Type: % Volume 2013-2018
  • Table 59 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018
  • Table 60 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2013-2018
  • Table 61 Forecast Sales of Digital TVs by Network Connectivity: % Retail Volume 2013-2018

Imaging Devices in Germany - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 62 Sales of Imaging Devices by Category: Volume 2008-2013
  • Table 63 Sales of Imaging Devices by Category: Value 2008-2013
  • Table 64 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
  • Table 65 Sales of Imaging Devices by Category: % Value Growth 2008-2013
  • Table 66 NBO Company Shares of Imaging Devices: % Volume 2009-2013
  • Table 67 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
  • Table 68 Distribution of Imaging Devices by Format: % Volume 2008-2013
  • Table 69 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 70 Forecast Sales of Imaging Devices by Category: Value 2013-2018
  • Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 73 Forecast Sales of Cameras by Type: % Retail Volume 2013-2018

In-Car Entertainment in Germany - Category Analysis

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 74 Sales of In-Car Entertainment by Category: Volume 2008-2013
  • Table 75 Sales of In-Car Entertainment by Category: Value 2008-2013
  • Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
  • Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
  • Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
  • Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
  • Table 80 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
  • Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018

Mobile Phones in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 85 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 86 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 87 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 88 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 89 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 90 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 91 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 92 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 93 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 96 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 97 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Portable Players in Germany - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 98 Sales of Portable Players by Category: Volume 2008-2013
  • Table 99 Sales of Portable Players by Category: Value 2008-2013
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2008-2013
  • Table 101 Sales of Portable Players by Category: % Value Growth 2008-2013
  • Table 102 NBO Company Shares of Portable Players: % Volume 2009-2013
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2010-2013
  • Table 104 Distribution of Portable Players by Format: % Volume 2008-2013
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: Value 2013-2018
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018

Wearable Electronics in Germany - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 109 Sales of Wearable Electronics by Category: Volume 2013
  • Table 110 Sales of Wearable Electronics by Category: Value 2013
  • Table 111 NBO Company Shares of Wearable Electronics: % Volume 2013
  • Table 112 LBN Brand Shares of Wearable Electronics: % Volume 2013
  • Table 113 Distribution of Wearable Electronics by Format: % Volume 2013
  • Table 114 Forecast Sales of Wearable Electronics by Category: Volume 2013-2018
  • Table 115 Forecast Sales of Wearable Electronics by Category: Value 2013-2018
  • Table 116 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
  • Table 117 Forecast Sales of Wearable Electronics by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • LCD TVs by Screen Type
  • Smartphones by Operating System
  • Tablets by Operating System
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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