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Country Report

Spain Flag Consumer Electronics in Spain

| Pages: 73

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Mobile devices drive the recovery of the Spanish consumer electronics market

The Spanish population is amongst the most connected in Europe, with the highest percentage of smartphone penetration, of 85% in 2014. Neither the economic crisis nor the sky-high unemployment rates were able to hamper the outstanding growth of smartphones and tablets, driven by low-cost Spanish manufacturers and low fees from mobile operators. Connectivity is changing not only the consumer electronics market, but also the telecommunications industry, since more and more Spaniards are using mobile devices to watch television programmes and spend time on social networks.

Experience and customisation are the new key words in retailing

With incredibly highly connected Spanish consumers, retailers and manufacturers are completely rethinking their sales strategies, and in 2013 and 2014, consumer electronics saw innovative solutions and new approaches to retailing. Manufacturers bet on branded stores with exclusive services, based on enabling the customer to experience the product, and boosting after-sales services. The main retailers focused on increasing the collaboration between physical and virtual stores, reducing stocking costs and offering high levels of customisation.

The Spanish mobile network panorama is very dynamic

Whilst 3G is already fully operational in the whole national territory, 4G is slowly growing, expanding from large cities to small centres through traditional telecommunications operators. On the other hand, OMVs (virtual mobile operators) continue to gain share, also boosted by the fact that in 2013 the Spanish government stopped subsidies for the purchase of mobile phones through telecoms operators. As the main consequences, traditional operators continued to lose strength in the market, as well as telco-operated stores, whilst subscription rates reduced in favour of phone only and all-in-one packages (mobile, home phone, TV and broadband).

In 2014 the Spanish economy is likely to resume an upwards trend

In the fourth quarter of 2013 the Spanish economy registered its first negligible positive growth, after five years of consecutive negative rates, and despite the fact that in the whole year GDP dropped by 1%. The first quarter of 2014 and the positive forecasts from all major international bodies suggest that 2015 will represent the turning point for Spanish consumer goods markets, and for consumer electronics in particular. Mobile devices will continue to grow, and positive growth rates are also likely to be registered in televisions, the main category in volume terms.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Consumer Electronics in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Spain?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Spain - Industry Overview

EXECUTIVE SUMMARY

Mobile devices drive the recovery of the Spanish consumer electronics market

Experience and customisation are the new key words in retailing

The Spanish mobile network panorama is very dynamic

In 2014 the Spanish economy is likely to resume an upwards trend

KEY TRENDS AND DEVELOPMENTS

New models of retailing

Spanish manufacturers conquer the mobile devices market

Mobile network panorama and the 4G battle

Spanish economy has good prospects for growth in the future

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Spain - Company Profiles

Consorcio Euronics España in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Consorcio Euronics España: Key Facts
  • Summary 3 Consorcio Euronics España: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Consorcio Euronics España: Euronics in Barcelona

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Consorcio Euronics España: Competitive Position 2013

Infinity System SL in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Infinity System SL: Key Facts
  • Summary 6 Infinity System SL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Infinity System SL: Competitive Position 2013

Media Markt Saturn Administración España, SAU (Media Markt) in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Media Markt Saturn Administración España, SAU: Key Facts
  • Summary 9 Media Markt Saturn Administración España, SAU: Operational Indicators

COMPANY BACKGROUND

  • Chart 2 Media Markt Saturn Administración España, SAU: Media Markt in Barcelona

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 10 Media Markt Saturn Administración España, SAU: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Media Markt Saturn Administración España, SAU: Competitive Position 2013

Mundo Reader SL in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Mundo Reader SL: Key Facts
  • Summary 13 Mundo Reader SL: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Mundo Reader SL: Competitive Position 2013

Computers and Peripherals in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
  • Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 23 Sales of Computers by Category: Business Volume 2008-2013
  • Table 24 Sales of Computers by Category: Business Value MSP 2008-2013
  • Table 25 Sales of Computers by Category: % Business Volume Growth 2008-2013
  • Table 26 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2013-2018
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
  • Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
  • Table 31 Sales of Tablets by Operating System: % Retail Volume 2010-2015

Home Audio and Cinema in Spain - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2008-2013
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2008-2013
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018

Home Video in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Home Video by Category: Volume 2008-2013
  • Table 44 Sales of Home Video by Category: Value 2008-2013
  • Table 45 Sales of Home Video by Category: % Volume Growth 2008-2013
  • Table 46 Sales of Home Video by Category: % Value Growth 2008-2013
  • Table 47 Sales of LCD TVs by Type: % Volume 2010-2013
  • Table 48 Sales of Plasma TVs by Type: % Volume 2010-2013
  • Table 49 NBO Company Shares of Home Video: % Volume 2009-2013
  • Table 50 LBN Brand Shares of Home Video: % Volume 2010-2013
  • Table 51 Distribution of Home Video by Format: % Volume 2008-2013
  • Table 52 Forecast Sales of Home Video by Category: Volume 2013-2018
  • Table 53 Forecast Sales of Home Video by Category: Value 2013-2018
  • Table 54 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 55 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 56 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
  • Table 57 Forecast Sales of OLED TVs by Type: % Volume 2013-2018
  • Table 58 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018
  • Table 59 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2013-2018
  • Table 60 Forecast Sales of Digital TVs by Network Connectivity: % Retail Volume 2013-2018

Imaging Devices in Spain - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Imaging Devices by Category: Volume 2008-2013
  • Table 62 Sales of Imaging Devices by Category: Value 2008-2013
  • Table 63 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Imaging Devices by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Imaging Devices: % Volume 2009-2013
  • Table 66 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
  • Table 67 Distribution of Imaging Devices by Format: % Volume 2008-2013
  • Table 68 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 69 Forecast Sales of Imaging Devices by Category: Value 2013-2018
  • Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 72 Forecast Sales of Cameras by Type: % Retail Volume 2013-2018

In-Car Entertainment in Spain - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of In-Car Entertainment by Category: Volume 2008-2013
  • Table 74 Sales of In-Car Entertainment by Category: Value 2008-2013
  • Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
  • Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
  • Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
  • Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
  • Table 79 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
  • Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018

Mobile Phones in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 84 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 85 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 86 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 87 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 88 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 89 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 90 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 91 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 92 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 93 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 94 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 95 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 96 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Portable Players in Spain - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 97 Sales of Portable Players by Category: Volume 2008-2013
  • Table 98 Sales of Portable Players by Category: Value 2008-2013
  • Table 99 Sales of Portable Players by Category: % Volume Growth 2008-2013
  • Table 100 Sales of Portable Players by Category: % Value Growth 2008-2013
  • Table 101 NBO Company Shares of Portable Players: % Volume 2009-2013
  • Table 102 LBN Brand Shares of Portable Players: % Volume 2010-2013
  • Table 103 Distribution of Portable Players by Format: % Volume 2008-2013
  • Table 104 Forecast Sales of Portable Players by Category: Volume 2013-2018
  • Table 105 Forecast Sales of Portable Players by Category: Value 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018

Wearable Electronics in Spain - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2014-2018
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2014-2018
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2014-2018

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • LCD TVs by Screen Type
  • Smartphones by Operating System
  • Tablets by Operating System
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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