print

Country Report

Consumer Electronics in Spain

| Pages: 76

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Economic crisis continues to afflict consumer electronics in Spain

Spain remains in a difficult economic situation with little prospect of a fast recovery. Consumers are discouraged by high unemployment rates, increasing taxation and political and banking instability. This has resulted in lower household budgets and spending and weakened sales of consumer electronics. Nevertheless, Spanish consumers were attracted to innovative and trendy electronic gadgets, such as tablets and smartphones, which witnessed positive demand.

Tablets and smartphones: One device, many functions

Tablets and smartphones are limiting the requirement for other devices as they integrate a multiplicity of functions in one small object and fit with the ‘always connected’ trend, allowing consumers to be connected at home and on the move. They are the main competitors for laptops, netbooks, home audio devices, cameras and in-car navigation. In 2012, new players entered smartphones and tablets, launching low cost products which reduced average unit prices. The battle between iOS and Android remains intense. The open Android system is making life difficult for Apple Computer España.

Telco's low tariffs boost sales of mobile devices

Telco's promotional policy represents one of the key factors behind the success of smartphones and tablets in Spain. In 2012, a number of new low cost operators entered the market, such as Simyo and Más Movíl, leading to a strong competitive environment and a price war. Traditional operators have been losing an important share of clients in the last year as low cost competitors offer much lower internet and call rates. There has been a mass shift to virtual operators as Vodafone and Telefónica decided to abandon subsidies for the purchase of smartphones and tablets at the beginning of 2012. As a consequence, competition has made smartphones accessible to a wider audience.

2015 to mark a turning point

While 2013 and 2014 will be still marked by negative growth, 2015 is expected to mark a turning point. Since 2008, the severe economic crisis has had a strong impact on the population's purchasing power, increased the desire to save and delayed product replacements. Consumer confidence is expected to return to former levels from 2015, which will revive the consumption of technological devices. Mobile devices and televisions are expected to remain the products most in demand.

Internet retailers impact store-based retailers’ strategies

Connectivity is changing the way people purchase consumer electronics. Physical outlets face competition from internet stores in the race to win over a more highly informed and demanding consumer. Consequently, retailers are forced to seek new sales formulas which combine the two formats: specialist retailers offer consumers expert advice and, in some cases, the opportunity to test products. These store-based retailers are developing new ideas to maintain consumers’ interest and take advantage of the flow of customer information provided by internet purchases.

Samples (FAQs about samples):

doc_pdf.png Sample Consumer Electronics Market Research Report

doc_excel_table.png Sample Consumer Electronics Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Consumer Electronics in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Spain?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic crisis continues to afflict consumer electronics in Spain

Tablets and smartphones: One device, many functions

Telco's low tariffs boost sales of mobile devices

2015 to mark a turning point

Internet retailers impact store-based retailers’ strategies

KEY TRENDS AND DEVELOPMENTS

Traditional store-based retailers fight back to maintain footfall

Credit crunch continues to undermine purchases of consumer electronics

Spanish consumers are increasingly mobile

The telecom industry faces as many challenges as opportunities

Consumer electronics is moving even faster

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2007-2012
  • Table 2 Sales of Consumer Electronics by Category: Value 2007-2012
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2007-2012
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Spain - Company Profiles

Blusens Technology SL in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Blusens Technology SL: Key Facts
  • Summary 3 Blusens Technology SL : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Blusens Technology SL: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Blusens Technology SL: Competitive Position 2012

Consorcio Euronics España in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Consorcio Euronics España: Key Facts
  • Summary 7 Consorcio Euronics España: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Consorcio Euronics España: Euronics in Barcelona

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 8 Consorcio Euronics España: Competitive Position 2012

Sinersis Spain & Portugal in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Sinersis Spain & Portugal: Key Facts
  • Summary 10 Sinersis Spain & Portugal: Operational Indicators

COMPANY BACKGROUND

  • Chart 2 Sinersis Spain & Portugal: Tien 21 in Barcelona

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Sinersis Spain & Portugal: Competitive Position 2012

Star TIC Innovación SA in Consumer Electronics (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Star TIC Innovación SA: Key Facts
  • Summary 13 Star TIC Innovación SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Star TIC Innovación SA: Competitive Position 2012

Computers and Peripherals in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers by Category: Business Volume 2007-2012
  • Table 13 Sales of Computers by Category: Business Value MSP 2007-2012
  • Table 14 Sales of Computers by Category: % Business Volume Growth 2007-2012
  • Table 15 Sales of Computers by Category: % Business Value MSP Growth 2007-2012
  • Table 16 Forecast Sales of Computers by Category: Business Volume 2012-2017
  • Table 17 Forecast Sales of Computers by Category: Business Value MSP 2012-2017
  • Table 18 Forecast Sales of Computers by Category: % Business Volume Growth 2012-2017
  • Table 19 Forecast Sales of Computers by Category: % Business Value MSP Growth 2012-2017
  • Table 20 Tablets by Operating System 2010-2014
  • Table 21 Sales of Computers and Peripherals by Category: Volume 2007-2012
  • Table 22 Sales of Computers and Peripherals by Category: Value 2007-2012
  • Table 23 Sales of Computers and Peripherals by Category: % Volume Growth 2007-2012
  • Table 24 Sales of Computers and Peripherals by Category: % Value Growth 2007-2012
  • Table 25 NBO Company Shares of Computers and Peripherals: % Volume 2008-2012
  • Table 26 LBN Brand Shares of Computers and Peripherals: % Volume 2009-2012
  • Table 27 Distribution of Computers and Peripherals by Format: % Volume 2007-2012
  • Table 28 Forecast Sales of Computers and Peripherals by Category: Volume 2012-2017
  • Table 29 Forecast Sales of Computers and Peripherals by Category: Value 2012-2017
  • Table 30 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
  • Table 31 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2012-2017

Home Audio and Cinema in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2007-2012
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2007-2012
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2007-2012
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2007-2012
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2008-2012
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2009-2012
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2007-2012
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2012-2017
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017

Home Video in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of LCD TVs by Screen Type 2012-2017
  • Table 44 Digital TVs Network Connectivity 2012-2017
  • Table 45 Sales of Home Video by Category: Volume 2007-2012
  • Table 46 Sales of Home Video by Category: Value 2007-2012
  • Table 47 Sales of Home Video by Category: % Volume Growth 2007-2012
  • Table 48 Sales of Home Video by Category: % Value Growth 2007-2012
  • Table 49 Sales of LCD TVs by Type: % Volume 2009-2012
  • Table 50 Sales of OLED TVs by Type: % Volume 2009-2012
  • Table 51 Sales of Plasma TVs by Type: % Volume 2009-2012
  • Table 52 NBO Company Shares of Home Video: % Volume 2008-2012
  • Table 53 LBN Brand Shares of Home Video: % Volume 2009-2012
  • Table 54 Distribution of Home Video by Format: % Volume 2007-2012
  • Table 55 Forecast Sales of Home Video by Category: Volume 2012-2017
  • Table 56 Forecast Sales of Home Video by Category: Value 2012-2017
  • Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2012-2017
  • Table 58 Forecast Sales of Home Video by Category: % Value Growth 2012-2017
  • Table 59 Forecast Sales of LCD TVs by Type: % Volume 2012-2017
  • Table 60 Forecast Sales of OLED TVs by Type: % Volume 2012-2017
  • Table 61 Forecast Sales of Plasma TVs by Type: % Volume 2012-2017

Imaging Devices in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 62 Cameras by Type 2012-2017
  • Table 63 Sales of Imaging Devices by Category: Volume 2007-2012
  • Table 64 Sales of Imaging Devices by Category: Value 2007-2012
  • Table 65 Sales of Imaging Devices by Category: % Volume Growth 2007-2012
  • Table 66 Sales of Imaging Devices by Category: % Value Growth 2007-2012
  • Table 67 NBO Company Shares of Imaging Devices: % Volume 2008-2012
  • Table 68 LBN Brand Shares of Imaging Devices: % Volume 2009-2012
  • Table 69 Distribution of Imaging Devices by Format: % Volume 2007-2012
  • Table 70 Forecast Sales of Imaging Devices by Category: Volume 2012-2017
  • Table 71 Forecast Sales of Imaging Devices by Category: Value 2012-2017
  • Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2012-2017
  • Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2012-2017

In-Car Entertainment in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 74 Sales of In-Car Entertainment by Category: Volume 2007-2012
  • Table 75 Sales of In-Car Entertainment by Category: Value 2007-2012
  • Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2007-2012
  • Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2007-2012
  • Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2008-2012
  • Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2009-2012
  • Table 80 Distribution of In-Car Entertainment by Format: % Volume 2007-2012
  • Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2012-2017
  • Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2012-2017
  • Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2012-2017

Mobile Phones in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 85 Smartphones by Operating System 2009-2014
  • Table 86 Mobile Phones by Type of Contract 2007-2012
  • Table 87 Sales of Mobile Phones: Volume 2007-2012
  • Table 88 Sales of Mobile Phones: Value 2007-2012
  • Table 89 Sales of Mobile Phones: % Volume Growth 2007-2012
  • Table 90 Sales of Mobile Phones: % Value Growth 2007-2012
  • Table 91 NBO Company Shares of Mobile Phones: % Volume 2008-2012
  • Table 92 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
  • Table 93 Distribution of Mobile Phones by Format: % Volume 2007-2012
  • Table 94 Forecast Sales of Mobile Phones: Volume 2012-2017
  • Table 95 Forecast Sales of Mobile Phones: Value 2012-2017
  • Table 96 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
  • Table 97 Forecast Sales of Mobile Phones: % Value Growth 2012-2017

Portable Players in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 98 Sales of Portable Players by Category: Volume 2007-2012
  • Table 99 Sales of Portable Players by Category: Value 2007-2012
  • Table 100 Sales of Portable Players by Category: % Volume Growth 2007-2012
  • Table 101 Sales of Portable Players by Category: % Value Growth 2007-2012
  • Table 102 NBO Company Shares of Portable Players: % Volume 2008-2012
  • Table 103 LBN Brand Shares of Portable Players: % Volume 2009-2012
  • Table 104 Distribution of Portable Players by Format: % Volume 2007-2012
  • Table 105 Forecast Sales of Portable Players by Category: Volume 2012-2017
  • Table 106 Forecast Sales of Portable Players by Category: Value 2012-2017
  • Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2012-2017
  • Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
      • In-Car Navigation
      • In-Car Speakers
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
          • HD Camcorders
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Mobile Phones
        • Feature Phones
        • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • Possession Rates
  • LCD TVs by Screen Type
  • Replacement Cycles
  • Smartphones by Operating System
  • Tablets by Operating System
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!