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Country Report

Taiwan Flag Consumer Electronics in Taiwan

| Pages: 77

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Consumers expect better product features but look for cheaper alternatives

Taiwanese consumers are increasingly demanding better technology and product functionalities as technology is evolving at a fast rate in the world today. Innovations will drive interest and stimulate replacement or new purchases. However, promotional prices or cheaper alternatives motivated Taiwanese to make purchases in the midst of economic uncertainties that resulted in weakening in spending power. The strong popularity of low-priced Xiaomi smartphones from China that offered good product functionalities was a testament to this.

Telecommunication operators launch 4G services in Taiwan

In 2014, leading telecommunications company Chunghwa Telecom launched 4G network in Taiwan. Five other telecom operators in Taiwan namely Asia Pacific Telecom, Far EasTone Telecommunications Co., Taiwan Mobile, Taiwan Star and Ambit Microsystems have also obtained 4G licenses. Consumers increasingly demand a larger amount of network data transmission on smartphones and tables. Hence, the wider introduction of 4G plans will likely help further stimulate new and replacement uptake of consumer electronics products that provide higher quality entertainment on-the-go with a need of faster data transmission.

Local players focus on overseas markets and neglect domestic market

Local player Acer Inc has recently turned its attention to overseas markets including Europe and the US, neglecting its domestic market which resulted in loss of share within computers and peripherals. Additionally, in 2013, leading local smartphone brand HTC introduced new smartphone models in the US that had better specifications and at lower prices. This news shocked Taiwanese consumers, and many locals launched "Refuse to buy HTC" campaigns.

Digitalisation trend will continue over the forecast period

Taiwanese consumers are expected to continue to go digital over the forecast period such as consuming entertainment on-the-go through digital devices like smartphones, shopping on the internet and researching and comparing prices for products on the internet. Integration of multiple devices will be the trend going forward as consumers increasingly go digital. This allows easy access to their stored files and content. Moreover, consumers also increasingly value online sharing of content through social media networks and hence consumer electronics manufacturers are expected to continue to develop in this area. Bricks-and-mortar electronics and appliance specialist retailers are also expected to further extend their reach through internet retailing as well as integrate digitalisation within their physical retail stores such as implementing multi-channel strategy or digital retail technologies that enhance the retail consumer experience in the physical stores in order to continue to drive traffic to stores.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Consumer Electronics in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Taiwan?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers expect better product features but look for cheaper alternatives

Telecommunication operators launch 4G services in Taiwan

Local players focus on overseas markets and neglect domestic market

Digitalisation trend will continue over the forecast period

KEY TRENDS AND DEVELOPMENTS

Weaker spending power drives demand for lower-price products

Telecommunications operators set to launch 4G services

Electronics and appliance specialist retailers adapts to changing landscape

Smartphones changes way of life for consumers

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Taiwan - Company Profiles

BenQ Corp in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 BenQ Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 BenQ Corp: Competitive Position 2013

E-Life Mall Corp in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 E-Life Mall Corp: Key Facts
  • Summary 5 E-Life Mall Corp: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 6 E-Life Mall Corp: Competitive Position 2013

Sampo Corp in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Sampo Corp: Key Facts
  • Summary 8 Sampo Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Sampo Corp: Competitive Position 2013

Tsann Kuen Enterprise Co Ltd in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Tsann Kuen Enterprise Co Ltd: Key Facts
  • Summary 11 Tsann Kuen Enterprise Co Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 12 Tsann Kuen Enterprise Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 13 Tsann Kuen Enterprise Co Ltd: Competitive Position 2013

Computers and Peripherals in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
  • Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 23 Sales of Computers by Category: Business Volume 2008-2013
  • Table 24 Sales of Computers by Category: Business Value MSP 2008-2013
  • Table 25 Sales of Computers by Category: % Business Volume Growth 2008-2013
  • Table 26 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2013-2018
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
  • Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
  • Table 31 Sales of Tablets by Operating System: % Retail Volume 2010-2015

Home Audio and Cinema in Taiwan - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2008-2013
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2008-2013
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018

Home Video in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Home Video by Category: Volume 2008-2013
  • Table 44 Sales of Home Video by Category: Value 2008-2013
  • Table 45 Sales of Home Video by Category: % Volume Growth 2008-2013
  • Table 46 Sales of Home Video by Category: % Value Growth 2008-2013
  • Table 47 Sales of LCD TVs by Type: % Volume 2010-2013
  • Table 48 Sales of Plasma TVs by Type: % Volume 2010-2013
  • Table 49 NBO Company Shares of Home Video: % Volume 2009-2013
  • Table 50 LBN Brand Shares of Home Video: % Volume 2010-2013
  • Table 51 Distribution of Home Video by Format: % Volume 2008-2013
  • Table 52 Forecast Sales of Home Video by Category: Volume 2013-2018
  • Table 53 Forecast Sales of Home Video by Category: Value 2013-2018
  • Table 54 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 55 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 56 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
  • Table 57 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018
  • Table 58 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2013-2018
  • Table 59 Forecast Sales of Digital TVs by Network Connectivity: % Retail Volume 2013-2018

Imaging Devices in Taiwan - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Imaging Devices by Category: Volume 2008-2013
  • Table 61 Sales of Imaging Devices by Category: Value 2008-2013
  • Table 62 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Imaging Devices by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Imaging Devices: % Volume 2009-2013
  • Table 65 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
  • Table 66 Distribution of Imaging Devices by Format: % Volume 2008-2013
  • Table 67 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Imaging Devices by Category: Value 2013-2018
  • Table 69 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 71 Forecast Sales of Cameras by Type: % Retail Volume 2013-2018

In-Car Entertainment in Taiwan - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of In-Car Entertainment by Category: Volume 2008-2013
  • Table 73 Sales of In-Car Entertainment by Category: Value 2008-2013
  • Table 74 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
  • Table 75 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
  • Table 76 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
  • Table 77 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
  • Table 78 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
  • Table 79 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 80 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 81 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 82 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018

Mobile Phones in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 84 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 85 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 86 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 87 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 88 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 89 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 90 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 91 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 92 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 93 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 94 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 95 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Portable Players in Taiwan - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 96 Sales of Portable Players by Category: Volume 2008-2013
  • Table 97 Sales of Portable Players by Category: Value 2008-2013
  • Table 98 Sales of Portable Players by Category: % Volume Growth 2008-2013
  • Table 99 Sales of Portable Players by Category: % Value Growth 2008-2013
  • Table 100 NBO Company Shares of Portable Players: % Volume 2009-2013
  • Table 101 LBN Brand Shares of Portable Players: % Volume 2010-2013
  • Table 102 Distribution of Portable Players by Format: % Volume 2008-2013
  • Table 103 Forecast Sales of Portable Players by Category: Volume 2013-2018
  • Table 104 Forecast Sales of Portable Players by Category: Value 2013-2018
  • Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018

Wearable Electronics in Taiwan - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 107 Forecast Sales of Wearable Electronics by Category: Volume 2015-2018
  • Table 108 Forecast Sales of Wearable Electronics by Category: Value 2015-2018
  • Table 109 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Value Growth 2015-2018

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • LCD TVs by Screen Type
  • Smartphones by Operating System
  • Tablets by Operating System
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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