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Country Report

Taiwan Flag Consumer Electronics in Taiwan

| Pages: 70

Price: US$2,640

About this Report

EXECUTIVE SUMMARY

Competition and discounting keeps value growth in check in 2015

Overall consumer confidence remained low in 2015. Retail volume growth in consumer electronics remained almost unchanged in 2015 and was only slightly lower than the previous year. Retail value growth declined and was not as impressive as over the mid-review period. Overall unit prices remained steady. Intense competition in consumer electronics in Taiwan restricted companies’ ability to affect prices. Discounting to boost sales was commonplace in the many consumer electronics categories that experienced declines in 2015.

The desire for gadgets overcomes low willingness to spend

An obvious division in consumer electronics is occurring. Taiwanese consumers are increasingly eager for products that offer personal gratification. They have shown a willingness to spend even in the face of low consumer confidence. This is evidenced by the successful performance of smartphones, tablets and wearable electronics. At the same time, consumers will happily delay or avoid purchases of other products that they deem less essential or less aspirational.

Apple remains the leader in consumer electronics and records the fastest growth among the key players

Apple recorded the fastest growth among the key players in consumer electronics in 2015 and retained its position as the leading player. The company was active in new product launches in the dynamic smartphone and tablet categories. These included the iPhone 6S and iPad Mini 4 in October 2015, and the iPad Mini 3 and iPad Air 2 in December 2014. A majority of the other leading consumer electronics players in Taiwan also have a significant presence in smartphones.

Electronics and appliance specialist retailers remains the preferred channel

Electronics and appliance specialist retailers remained by far the largest avenue for the distribution of consumer electronics in retail volume terms and this channel continued to increase in importance in 2015. From a consumer’s perspective this specialist store-based channel allows products to be viewed and touched, and service is enhanced by knowledgeable, in-store staff. Internet retailing remained the second largest channel in 2015 and slightly outperformed electronics and appliance specialist retailers to be the most dynamic.

Maturity in consumer electronics is set to slow growth

Consumer electronics is anticipated to continue to record a moderately positive retail volume CAGR over the forecast period, although this is expected be slower than the pace of growth over the review period. Consumer electronics in Taiwan is well developed, with many categories quite mature. The key driver of overall growth is anticipated to be a combination of consumer electronics replacements and smartphone contract renewals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Consumer Electronics in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Taiwan?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Competition and discounting keeps value growth in check in 2015

The desire for gadgets overcomes low willingness to spend

Apple remains the leader in consumer electronics and records the fastest growth among the key players

Electronics and appliance specialist retailers remains the preferred channel

Maturity in consumer electronics is set to slow growth

KEY TRENDS AND DEVELOPMENTS

Smartphones captures sales from other consumer electronics

Economic malaise hampers demand

Online retail benefits consumers

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2010-2015
  • Table 2 Sales of Consumer Electronics by Category: Value 2010-2015
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Taiwan - Company Profiles

Sampo Corp in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Sampo Corp: Key Facts
  • Summary 3 Sampo Corp: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Sampo Corp: Competitive Position 2015

Tsann Kuen Enterprise Co Ltd in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tsann Kuen Enterprise Co Ltd: Key Facts
  • Summary 6 Tsann Kuen Enterprise Co Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 7 Tsann Kuen Enterprise Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Tsann Kuen Enterprise Co Ltd: Competitive Position 2015

Computers and Peripherals in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2010-2015
  • Table 13 Sales of Computers and Peripherals by Category: Value 2010-2015
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
  • Table 16 Sales of Computers by Category: Business Volume 2010-2015
  • Table 17 Sales of Computers by Category: Business Value MSP 2010-2015
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2010-2015
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2010-2015
  • Table 20 Sales of Laptops by Form Factor 2015
  • Table 21 Sales of Tablets by Form Factor 2015
  • Table 22 Sales of Tablets by Operating System 2010-2015
  • Table 23 NBO Company Shares of Computers and Peripherals: % Volume 2011-2015
  • Table 24 LBN Brand Shares of Computers and Peripherals: % Volume 2012-2015
  • Table 25 Distribution of Computers and Peripherals by Channel: % Volume 2010-2015
  • Table 26 Forecast Sales of Computers and Peripherals by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Computers and Peripherals by Category: Value 2015-2020
  • Table 28 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
  • Table 30 Forecast Sales of Computers by Category: Business Volume 2015-2020
  • Table 31 Forecast Sales of Computers by Category: Business Value MSP 2015-2020
  • Table 32 Forecast Sales of Computers by Category: Busines Volume Growth 2015-2020
  • Table 33 Forecast Sales of Computers by Category: Business Value MSP Growth 2015-2020
  • Table 34 Forecast Sales of Laptops by Form Factor 2015-2020
  • Table 35 Forecast Sales of Tablets by Form Factor 2015-2020
  • Table 36 Forecast Sales of Tablets by Operating System 2015-2017

Home Audio and Cinema in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 37 Sales of Home Audio and Cinema by Category: Volume 2010-2015
  • Table 38 Sales of Home Audio and Cinema by Category: Value 2010-2015
  • Table 39 Sales of Home Audio and Cinema by Category: % Volume Growth 2010-2015
  • Table 40 Sales of Home Audio and Cinema by Category: % Value Growth 2010-2015
  • Table 41 NBO Company Shares of Home Audio and Cinema: % Volume 2011-2015
  • Table 42 LBN Brand Shares of Home Audio and Cinema: % Volume 2012-2015
  • Table 43 Distribution of Home Audio and Cinema by Channel: % Volume 2010-2015
  • Table 44 Forecast Sales of Home Audio and Cinema by Category: Volume 2015-2020
  • Table 45 Forecast Sales of Home Audio and Cinema by Category: Value 2015-2020
  • Table 46 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
  • Table 47 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020

Home Video in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 48 Sales of Home Video by Category: Volume 2010-2015
  • Table 49 Sales of Home Video by Category: Value 2010-2015
  • Table 50 Sales of Home Video by Category: % Volume Growth 2010-2015
  • Table 51 Sales of Home Video by Category: % Value Growth 2010-2015
  • Table 52 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2010-2015
  • Table 53 Sales of LCD TVs by Network Connectivity: % Retail Volume 2010-2015
  • Table 54 Sales of LCD TVs by Screen Type: % Retail Volume 2010-2015
  • Table 55 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2010-2015
  • Table 56 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2010-2015
  • Table 57 NBO Company Shares of Home Video: % Volume 2011-2015
  • Table 58 LBN Brand Shares of Home Video: % Volume 2012-2015
  • Table 59 Distribution of Home Video by Channel: % Volume 2010-2015
  • Table 60 Forecast Sales of Home Video by Category: Volume 2015-2020
  • Table 61 Forecast Sales of Home Video by Category: Value 2015-2020
  • Table 62 Forecast Sales of Home Video by Category: % Volume Growth 2015-2020
  • Table 63 Forecast Sales of Home Video by Category: % Value Growth 2015-2020
  • Table 64 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2015-2020
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
  • Table 66 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2015-2020

Imaging Devices in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of Imaging Devices by Category: Volume 2010-2015
  • Table 68 Sales of Imaging Devices by Category: Value 2010-2015
  • Table 69 Sales of Imaging Devices by Category: % Volume Growth 2010-2015
  • Table 70 Sales of Imaging Devices by Category: % Value Growth 2010-2015
  • Table 71 Sales of Digital Cameras by Type: % Retail Volume 2010-2015
  • Table 72 NBO Company Shares of Imaging Devices: % Volume 2011-2015
  • Table 73 LBN Brand Shares of Imaging Devices: % Volume 2012-2015
  • Table 74 Distribution of Imaging Devices by Channel: % Volume 2010-2015
  • Table 75 Forecast Sales of Imaging Devices by Category: Volume 2015-2020
  • Table 76 Forecast Sales of Imaging Devices by Category: Value 2015-2020
  • Table 77 Forecast Sales of Imaging Devices by Category: % Volume Growth 2015-2020
  • Table 78 Forecast Sales of Imaging Devices by Category: % Value Growth 2015-2020
  • Table 79 Forecast Sales of Digital Cameras by Type: % Retail Volume 2015-2020

In-Car Entertainment in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of In-Car Entertainment by Category: Volume 2010-2015
  • Table 81 Sales of In-Car Entertainment by Category: Value 2010-2015
  • Table 82 Sales of In-Car Entertainment by Category: % Volume Growth 2010-2015
  • Table 83 Sales of In-Car Entertainment by Category: % Value Growth 2010-2015
  • Table 84 NBO Company Shares of In-Car Entertainment: % Volume 2011-2015
  • Table 85 LBN Brand Shares of In-Car Entertainment: % Volume 2012-2015
  • Table 86 Distribution of In-Car Entertainment by Channel: % Volume 2010-2015
  • Table 87 Forecast Sales of In-Car Entertainment by Category: Volume 2015-2020
  • Table 88 Forecast Sales of In-Car Entertainment by Category: Value 2015-2020
  • Table 89 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
  • Table 90 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2015-2020

Mobile Phones in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 91 Sales of Mobile Phones by Category: Volume 2010-2015
  • Table 92 Sales of Mobile Phones by Category: Value 2010-2015
  • Table 93 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
  • Table 94 Sales of Mobile Phones by Category: % Value Growth 2010-2015
  • Table 95 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
  • Table 96 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
  • Table 97 Sales of Smartphones by Screen Size: % Retail Volume 2015
  • Table 98 NBO Company Shares of Mobile Phones: % Volume 2011-2015
  • Table 99 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
  • Table 100 Distribution of Mobile Phones by Channel: % Volume 2010-2015
  • Table 101 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
  • Table 102 Forecast Sales of Mobile Phones by Category: Value 2015-2020
  • Table 103 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
  • Table 104 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
  • Table 105 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
  • Table 106 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020

Portable Players in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 107 Sales of Portable Players by Category: Volume 2010-2015
  • Table 108 Sales of Portable Players by Category: Value 2010-2015
  • Table 109 Sales of Portable Players by Category: % Volume Growth 2010-2015
  • Table 110 Sales of Portable Players by Category: % Value Growth 2010-2015
  • Table 111 NBO Company Shares of Portable Players: % Volume 2011-2015
  • Table 112 LBN Brand Shares of Portable Players: % Volume 2012-2015
  • Table 113 Distribution of Portable Players by Channel: % Volume 2010-2015
  • Table 114 Forecast Sales of Portable Players by Category: Volume 2015-2020
  • Table 115 Forecast Sales of Portable Players by Category: Value 2015-2020
  • Table 116 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
  • Table 117 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020

Wearable Electronics in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 118 Sales of Wearable Electronics by Category: Volume 2013-215
  • Table 119 Sales of Wearable Electronics by Category: Value 2013-215
  • Table 120 Sales of Wearable Electronics by Category: % Volume Growth 2014-2015
  • Table 121 Sales of Wearable Electronics by Category: % Value Growth 2014-2015
  • Table 122 NBO Company Shares of Wearable Electronics: % Volume 2011-2015
  • Table 123 LBN Brand Shares of Wearable Electronics: % Volume 2013-2015
  • Table 124 Distribution of Wearable Electronics by Channel: % Volume 2013-2015
  • Table 125 Forecast Sales of Wearable Electronics by Category: Volume 2015-2020
  • Table 126 Forecast Sales of Wearable Electronics by Category: Value 2015-2020
  • Table 127 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
  • Table 128 Forecast Sales of Wearable Electronics by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Tablets
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • LCD TVs
          • OLED TVs
          • Plasma TVs
          • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • Laptops by Form Factor
  • LCD TVs by Screen Type
  • Penetration Rates
  • Replacement Cycles
  • Smartphones by Screen Size
  • Smartphones by Operating System
  • Tablets by Form Factor
  • Tablets by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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