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Country Report

Consumer Electronics in Taiwan

| Pages: 71

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Rapid developments help robust growth

Consumer electronics in Taiwan experienced healthy current value growth in 2012. This was due to a combination of factors. In the face of intense competition and economic recovery, retailers continued to discount to make products less expensive and more attractive to consumers. Manufacturers continued to introduce a raft of new models, both improving on previous products as well as introducing products that covered various price points to appeal to price-conscious consumers.

Impact of growing use of smartphones and tablets widely felt

Mobile computing continued to hamper demand for other consumer electronic devices. Smartphones and tablets have rapidly cannibalised many rival product categories thus replacing the need for multiple devices in many cases.

Smartphone use stimulating telecommunications competition

Smartphone use is becoming increasingly ubiquitous across Taiwan. New product launches have stimulated a good deal of consumer and media interest. Competition amongst telecommunications companies in Taiwan is also intense. Many players have introduced 12-month plans for mobile phones. These new contracts are shorter than the typical 24-month plans, which makes them not only attractive but also encourages greater and faster uptake of new smartphones.

Volume growth to remain steady

Steady volume growth is expected for consumer electronics over the forecast period. Rapidly-changing technology means manufacturers will be constantly introducing new products. This in turn will further entice consumers into purchases and is expected to support steady growth in the future.

Increasing shift toward internet retailing expected

Online sales will play a more important role in Taiwan as internet shopping becomes increasingly popular. In general, the internet is seen as offering lower prices, fast delivery, as well as making price comparisons easier. Efforts by major retailers and government to improve confidence in the security of online transactions will continue to pay off. Consumers will also have a wider range of retailing options in comparison to those using physical stores.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Consumer Electronics in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Taiwan?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Rapid developments help robust growth

Impact of growing use of smartphones and tablets widely felt

Smartphone use stimulating telecommunications competition

Volume growth to remain steady

Increasing shift toward internet retailing expected

KEY TRENDS AND DEVELOPMENTS

Taiwan government and industry slow to embrace trend towards mobiles

Weak spending power hampers demand

Smartphone use is changing consumer habits

Internet retailing gradually maturing

Seniors demand lifeline for some categories

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2007-2012
  • Table 2 Sales of Consumer Electronics by Category: Value 2007-2012
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2007-2012
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in Taiwan - Company Profiles

BenQ Corp in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 BenQ Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 BenQ Corp: Competitive Position 2012

E-Life Mall Corp in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 E-Life Mall Corp: Key Facts
  • Summary 5 E-Life Mall Corp: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 E-Life Mall Corp: E-Life Mall in Chiayi

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 6 E-Life Mall Corp: Competitive Position 2012

Nexgen Mediatech Inc in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Nexgen Mediatech Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Nexgen Mediatech Inc: Competitive Position 2012

Tsann Kuen Enterprise Co Ltd in Consumer Electronics (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Tsann Kuen Enterprise Co Ltd: Key Facts
  • Summary 10 Tsann Kuen Enterprise Co Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 2 Tsann Kuen Enterprise Co Ltd: Tsann Kuen 3C in Chiayi

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 11 Tsann Kuen Enterprise Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Tsann Kuen Enterprise Co Ltd: Competitive Position 2012

Computers and Peripherals in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2007-2012
  • Table 13 Sales of Computers and Peripherals by Category: Value 2007-2012
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2007-2012
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2007-2012
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2008-2012
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2009-2012
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2007-2012
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2012-2017
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
  • Table 23 Sales of Computers by Category: Business Volume 2007-2012
  • Table 24 Sales of Computers by Category: Business Value MSP 2007-2012
  • Table 25 Sales of Computers by Category: % Business Volume Growth 2007-2012
  • Table 26 Sales of Computers by Category: % Business Value MSP Growth 2007-2012
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2012-2017
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2012-2017
  • Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2012-2017
  • Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2012-2017
  • Table 31 Tablets by Operating System 2010-2014

Home Audio and Cinema in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2007-2012
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2007-2012
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2007-2012
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2007-2012
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2008-2012
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2009-2012
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2007-2012
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2012-2017
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017

Home Video in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Home Video by Category: Volume 2007-2012
  • Table 44 Sales of Home Video by Category: Value 2007-2012
  • Table 45 Sales of Home Video by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Home Video by Category: % Value Growth 2007-2012
  • Table 47 Sales of LCD TVs by Type: % Volume 2009-2012
  • Table 48 Sales of Plasma TVs by Type: % Volume 2009-2012
  • Table 49 NBO Company Shares of Home Video: % Volume 2008-2012
  • Table 50 LBN Brand Shares of Home Video: % Volume 2009-2012
  • Table 51 Distribution of Home Video by Format: % Volume 2007-2012
  • Table 52 Forecast Sales of Home Video by Category: Volume 2012-2017
  • Table 53 Forecast Sales of Home Video by Category: Value 2012-2017
  • Table 54 Forecast Sales of Home Video by Category: % Volume Growth 2012-2017
  • Table 55 Forecast Sales of Home Video by Category: % Value Growth 2012-2017
  • Table 56 Forecast Sales of LCD TVs by Type: % Volume 2012-2017
  • Table 57 Forecast Sales of Plasma TVs by Type: % Volume 2012-2017
  • Table 58 Sales of LCD TVs by Screen Type 2012-2017
  • Table 59 Digital TVs Network Connectivity 2012-2017

Imaging Devices in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Imaging Devices by Category: Volume 2007-2012
  • Table 61 Sales of Imaging Devices by Category: Value 2007-2012
  • Table 62 Sales of Imaging Devices by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Imaging Devices by Category: % Value Growth 2007-2012
  • Table 64 NBO Company Shares of Imaging Devices: % Volume 2008-2012
  • Table 65 LBN Brand Shares of Imaging Devices: % Volume 2009-2012
  • Table 66 Distribution of Imaging Devices by Format: % Volume 2007-2012
  • Table 67 Forecast Sales of Imaging Devices by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Imaging Devices by Category: Value 2012-2017
  • Table 69 Forecast Sales of Imaging Devices by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Imaging Devices by Category: % Value Growth 2012-2017
  • Table 71 Cameras by Type

In-Car Entertainment in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of In-Car Entertainment by Category: Volume 2007-2012
  • Table 73 Sales of In-Car Entertainment by Category: Value 2007-2012
  • Table 74 Sales of In-Car Entertainment by Category: % Volume Growth 2007-2012
  • Table 75 Sales of In-Car Entertainment by Category: % Value Growth 2007-2012
  • Table 76 NBO Company Shares of In-Car Entertainment: % Volume 2008-2012
  • Table 77 LBN Brand Shares of In-Car Entertainment: % Volume 2009-2012
  • Table 78 Distribution of In-Car Entertainment by Format: % Volume 2007-2012
  • Table 79 Forecast Sales of In-Car Entertainment by Category: Volume 2012-2017
  • Table 80 Forecast Sales of In-Car Entertainment by Category: Value 2012-2017
  • Table 81 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
  • Table 82 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2012-2017

Mobile Phones in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Mobile Phones: Volume 2007-2012
  • Table 84 Sales of Mobile Phones: Value 2007-2012
  • Table 85 Sales of Mobile Phones: % Volume Growth 2007-2012
  • Table 86 Sales of Mobile Phones: % Value Growth 2007-2012
  • Table 87 NBO Company Shares of Mobile Phones: % Volume 2008-2012
  • Table 88 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
  • Table 89 Distribution of Mobile Phones by Format: % Volume 2007-2012
  • Table 90 Forecast Sales of Mobile Phones: Volume 2012-2017
  • Table 91 Forecast Sales of Mobile Phones: Value 2012-2017
  • Table 92 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
  • Table 93 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
  • Table 94 Smartphones by Operating System 2009-2014
  • Table 95 Mobile Phones by Type of Contract 2007-2012

Portable Players in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 96 Sales of Portable Players by Category: Volume 2007-2012
  • Table 97 Sales of Portable Players by Category: Value 2007-2012
  • Table 98 Sales of Portable Players by Category: % Volume Growth 2007-2012
  • Table 99 Sales of Portable Players by Category: % Value Growth 2007-2012
  • Table 100 NBO Company Shares of Portable Players: % Volume 2008-2012
  • Table 101 LBN Brand Shares of Portable Players: % Volume 2009-2012
  • Table 102 Distribution of Portable Players by Format: % Volume 2007-2012
  • Table 103 Forecast Sales of Portable Players by Category: Volume 2012-2017
  • Table 104 Forecast Sales of Portable Players by Category: Value 2012-2017
  • Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2012-2017
  • Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
      • In-Car Navigation
      • In-Car Speakers
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
          • HD Camcorders
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Mobile Phones
        • Feature Phones
        • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • Possession Rates
  • LCD TVs by Screen Type
  • Replacement Cycles
  • Smartphones by Operating System
  • Tablets by Operating System
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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