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Country Report

Consumer Electronics in the Czech Republic

| Pages: 69

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Consumer electronics sees decline in sales

Sales of consumer electronics were influenced by the economic downturn in the country which caused consumers to spend less money on electronic equipment and the average replacement cycle of electronic devices in their households increased. Certain categories such as camcorders, video players and portable media players recorded significant decreases in consumer demand as all their functions were offered by smartphones, tablets and other portable computers which are fast developing and have a wide range of usage. Therefore, these categories recorded a decrease in both value and volume in 2012.

Innovations fuel sales of LCD TVs and smartphones

E-readers, LCD TVs and smartphones were almost the only categories which saw sales increases in 2012. Manufacturers are overtaking each other, especially on introducing new innovative products in both LCD TVs and smartphones so that they can be a step ahead of the competition. Consumers welcome this rivalry and can choose from a big variety of products at different price levels and qualities.

Digital broadcast available in the whole country

In June 2012, analogue broadcasting was completely switched to digital in the Czech Republic, which improved the quality of picture and sound transmission. Many consumers wanted to try out the HDTV broadcast and bought a new TV which supports it. An increasing interest in set-top box devices was recorded as they were the cheapest option allowing consumers to watch TVs through the digital broadcast.

Internet retailing gaining popularity

Internet retailing held a stable second position amongst retail distribution channels in 2012 and its popularity grows as still more consumers learn the online shopping process and use all the advantages that internet shops bring, from buying electronic devices for cheaper prices to finding all the necessary information about individual products. Therefore, still more manufacturers prefer to have their own e-shop and thanks to cheap advertising on the internet the number of e-shops has increased.

Negative performance of consumer electronics is expected

Consumer electronics is predicted to see further sales decline over the forecast period as the unstable economic situation in the country will continue to play an important role. The situation might change no sooner than from 2015 when the economic development in the country should stabilize and consumers will spend more on electronic devices. From then on, manufacturers will have to lower their budgets and change their pricing and marketing strategies as consumer electronics will be less popular.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Consumer Electronics in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Czech Republic?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics sees decline in sales

Innovations fuel sales of LCD TVs and smartphones

Digital broadcast available in the whole country

Internet retailing gaining popularity

Negative performance of consumer electronics is expected

KEY TRENDS AND DEVELOPMENTS

Czech economy records downturn in 2012 but has positive prospects for the future

Popularity of internet retailing grows

Multinational companies dominant within consumer electronics

Television broadcast sees switch from analogue to digital

Possession rates of consumer products increase

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2007-2012
  • Table 2 Sales of Consumer Electronics by Category: Value 2007-2012
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2007-2012
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in the Czech Republic - Company Profiles

100Mega Distribution sro in Consumer Electronics (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 100Mega Distribution sro: Key Facts
  • Summary 3 100Mega Distribution sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 100Mega Distribution sro: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 100Mega Distribution sro: Competitive Position 2012

Datart International AS in Consumer Electronics (Czech Republic)

STRATEGICDIRECTION

KEY FACTS

  • Summary 6 Datart International as: Key Facts
  • Summary 7 Datart International as: Operational Indicators

COMPANYBACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 8 Datart International AS: Competitive Position 2012

Dynavix AS in Consumer Electronics (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Dynavix as: Key Facts
  • Summary 10 Dynavix as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Dynavix as: Competitive Position 2012

K+B Expert sro in Consumer Electronics (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 K+B Expert sro: Key Facts
  • Summary 13 K+B Expert sro: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 14 K+B Expert sro: Competitive Position 2012

Computers and Peripherals in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2007-2012
  • Table 13 Sales of Computers and Peripherals by Category: Value 2007-2012
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2007-2012
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2007-2012
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2008-2012
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2009-2012
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2007-2012
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2012-2017
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
  • Table 23 Sales of Computers by Category: Business Volume 2007-2012
  • Table 24 Sales of Computers by Category: Business Value MSP 2007-2012
  • Table 25 Sales of Computers by Category: % Business Volume Growth 2007-2012
  • Table 26 Sales of Computers by Category: % Business Value MSP Growth 2007-2012
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2012-2017
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2012-2017
  • Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2012-2017
  • Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2012-2017
  • Table 31 Tablets by Operating System 2010-2014

Home Audio and Cinema in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2007-2012
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2007-2012
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2007-2012
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2007-2012
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2008-2012
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2009-2012
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2007-2012
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2012-2017
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017

Home Video in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Home Video by Category: Volume 2007-2012
  • Table 44 Sales of Home Video by Category: Value 2007-2012
  • Table 45 Sales of Home Video by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Home Video by Category: % Value Growth 2007-2012
  • Table 47 Sales of LCD TVs by Type: % Volume 2009-2012
  • Table 48 Sales of Plasma TVs by Type: % Volume 2009-2012
  • Table 49 NBO Company Shares of Home Video: % Volume 2008-2012
  • Table 50 LBN Brand Shares of Home Video: % Volume 2009-2012
  • Table 51 Distribution of Home Video by Format: % Volume 2007-2012
  • Table 52 Forecast Sales of Home Video by Category: Volume 2012-2017
  • Table 53 Forecast Sales of Home Video by Category: Value 2012-2017
  • Table 54 Forecast Sales of Home Video by Category: % Volume Growth 2012-2017
  • Table 55 Forecast Sales of Home Video by Category: % Value Growth 2012-2017
  • Table 56 Forecast Sales of LCD TVs by Type: % Volume 2012-2017
  • Table 57 Forecast Sales of Plasma TVs by Type: % Volume 2012-2017
  • Table 58 Sales of LCD TVs by Screen Type 2012-2017
  • Table 59 Digital TVs Network Connectivity 2012-2017

Imaging Devices in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Imaging Devices by Category: Volume 2007-2012
  • Table 61 Sales of Imaging Devices by Category: Value 2007-2012
  • Table 62 Sales of Imaging Devices by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Imaging Devices by Category: % Value Growth 2007-2012
  • Table 64 NBO Company Shares of Imaging Devices: % Volume 2008-2012
  • Table 65 LBN Brand Shares of Imaging Devices: % Volume 2009-2012
  • Table 66 Distribution of Imaging Devices by Format: % Volume 2007-2012
  • Table 67 Forecast Sales of Imaging Devices by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Imaging Devices by Category: Value 2012-2017
  • Table 69 Forecast Sales of Imaging Devices by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Imaging Devices by Category: % Value Growth 2012-2017
  • Table 71 Cameras by Type

In-Car Entertainment in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of In-Car Entertainment by Category: Volume 2007-2012
  • Table 73 Sales of In-Car Entertainment by Category: Value 2007-2012
  • Table 74 Sales of In-Car Entertainment by Category: % Volume Growth 2007-2012
  • Table 75 Sales of In-Car Entertainment by Category: % Value Growth 2007-2012
  • Table 76 NBO Company Shares of In-Car Entertainment: % Volume 2008-2012
  • Table 77 LBN Brand Shares of In-Car Entertainment: % Volume 2009-2012
  • Table 78 Distribution of In-Car Entertainment by Format: % Volume 2007-2012
  • Table 79 Forecast Sales of In-Car Entertainment by Category: Volume 2012-2017
  • Table 80 Forecast Sales of In-Car Entertainment by Category: Value 2012-2017
  • Table 81 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
  • Table 82 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2012-2017

Mobile Phones in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Mobile Phones: Volume 2007-2012
  • Table 84 Sales of Mobile Phones: Value 2007-2012
  • Table 85 Sales of Mobile Phones: % Volume Growth 2007-2012
  • Table 86 Sales of Mobile Phones: % Value Growth 2007-2012
  • Table 87 NBO Company Shares of Mobile Phones: % Volume 2008-2012
  • Table 88 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
  • Table 89 Distribution of Mobile Phones by Format: % Volume 2007-2012
  • Table 90 Forecast Sales of Mobile Phones: Volume 2012-2017
  • Table 91 Forecast Sales of Mobile Phones: Value 2012-2017
  • Table 92 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
  • Table 93 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
  • Table 94 Smartphones by Operating System 2009-2014
  • Table 95 Mobile Phones by Type of Contract 2007-2012

Portable Players in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 96 Sales of Portable Players by Category: Volume 2007-2012
  • Table 97 Sales of Portable Players by Category: Value 2007-2012
  • Table 98 Sales of Portable Players by Category: % Volume Growth 2007-2012
  • Table 99 Sales of Portable Players by Category: % Value Growth 2007-2012
  • Table 100 NBO Company Shares of Portable Players: % Volume 2008-2012
  • Table 101 LBN Brand Shares of Portable Players: % Volume 2009-2012
  • Table 102 Distribution of Portable Players by Format: % Volume 2007-2012
  • Table 103 Forecast Sales of Portable Players by Category: Volume 2012-2017
  • Table 104 Forecast Sales of Portable Players by Category: Value 2012-2017
  • Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2012-2017
  • Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
      • In-Car Navigation
      • In-Car Speakers
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
          • HD Camcorders
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Mobile Phones
        • Feature Phones
        • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • Possession Rates
  • LCD TVs by Screen Type
  • Replacement Cycles
  • Smartphones by Operating System
  • Tablets by Operating System
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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