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Country Report

Czech Republic Flag Consumer Electronics in the Czech Republic

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Consumer electronics experiences volume sales decline in 2013

Performance of consumer electronics was affected by several factors in 2013. The unstable economic situation in the country caused more caution in consumer spending, especially regarding bigger purchases. People tend to use their older electronics as long as they function properly. This has led to a longer replacement cycle of electronic products in Czech households. Czechs are highly price sensitive and each slight increase in price lowers the interest in particular electronics. However, the rising usage of relatively new emerging categories such as tablets, e-readers and smartphones combined with positive growth of LCD TVs caused overall consumer electronics volume sales to decline only slightly in 2013.

Urban centres see stronger performance than rural areas

During the review period, rural areas saw slight progress in terms of telecommunication and internet infrastructure which could not compete with the strong development in urban areas. Therefore, the higher need and usage of consumer electronics was highly notable in large cities. Another important factor which favoured urban centres was the higher average age of people living in rural areas, as older people often lack experience with using various consumer electronics and often do not want and need them. The low availability of consumer electronics in rural areas due to lack of store-based retailers which offer electronic products is also an important reason for the sales difference between urban vs rural centres.

Electronics and appliance specialist retailers dominate amongst retail channels

In 2013 the leading retail channel in consumer electronics remained electronics and appliance specialist retailers, which resulted from old consumer habits to purchase electronic equipment in such shops; finding advice from consultants is still very important for many consumers, especially elderly ones. Strong deployment of outlets across the country, competitive prices, wide product assortments containing world-known and high-quality products and the ability to see and try out the product which they are interested in (when compared to internet retailing) were the biggest advantages of electronics and appliance specialist retailers. However, internet retailing over the review period was gaining share from the leading channel rapidly and is now established as one of the leading places to buy consumer electronics.

Consumer electronics is expected to see positive prospects during the future period

The expected growth of economic development in the country will by the greatest extent mark the positive performance of consumer electronics over the forecast period. The rising infrastructure development in rural areas as well as increasing experience with the use of electronics and increasing IT skills of Czechs will also push sales of electronics up. Fast-developing innovations combined with more attractive design, higher performance and rising quality of consumer electronics will cause the market to see moderate volume sales growth until 2018. Growth will be slowed down by products that are heading towards the end of their growth cycle such as feature phones, DVD players, in-car navigation and others.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:

The Consumer Electronics in Czech Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Czech Republic?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics experiences volume sales decline in 2013

Urban centres see stronger performance than rural areas

Electronics and appliance specialist retailers dominate amongst retail channels

Consumer electronics is expected to see positive prospects during the future period

KEY TRENDS AND DEVELOPMENTS

Performance of Czech economy highly influences consumer behaviour

Internet retailing continues to grow whilst electronics and appliance specialist retailers maintains lead amongst offline retail channels

Different consumer electronics purchasing patterns seen between urban and rural areas

Strong international manufacturers dominate amongst market players

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in the Czech Republic - Company Profiles

100Mega Distribution sro in Consumer Electronics (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 100Mega Distribution sro: Key Facts
  • Summary 3 100Mega Distribution sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 100Mega Distribution sro: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 100Mega Distribution sro: Competitive Position 2013

Datart International AS in Consumer Electronics (Czech Republic)

STRATEGICDIRECTION

KEYFACTS

  • Summary 6 Datart International AS: Key Facts
  • Summary 7 Datart International AS: Operational Indicators

COMPANYBACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 8 Datart International AS: Competitive Position 2013

Dynavix AS in Consumer Electronics (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Dynavix AS: Key Facts
  • Summary 10 Dynavix as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Dynavix as: Competitive Position 2013

Okay sro in Consumer Electronics (Czech Republic)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 OKAY sro: Key Facts
  • Summary 13 OKAY sro: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 14 OKAY sro: Competitive Position 2013

Computers and Peripherals in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
  • Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 23 Sales of Computers by Category: Business Volume 2008-2013
  • Table 24 Sales of Computers by Category: Business Value MSP 2008-2013
  • Table 25 Sales of Computers by Category: % Business Volume Growth 2008-2013
  • Table 26 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2013-2018
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
  • Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
  • Table 31 Sales of Tablets by Operating System: % Retail Volume 2010-2015

Home Audio and Cinema in the Czech Republic - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2008-2013
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2008-2013
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018

Home Video in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Home Video by Category: Volume 2008-2013
  • Table 44 Sales of Home Video by Category: Value 2008-2013
  • Table 45 Sales of Home Video by Category: % Volume Growth 2008-2013
  • Table 46 Sales of Home Video by Category: % Value Growth 2008-2013
  • Table 47 Sales of LCD TVs by Type: % Volume 2010-2013
  • Table 48 Sales of Plasma TVs by Type: % Volume 2010-2013
  • Table 49 NBO Company Shares of Home Video: % Volume 2009-2013
  • Table 50 LBN Brand Shares of Home Video: % Volume 2010-2013
  • Table 51 Distribution of Home Video by Format: % Volume 2008-2013
  • Table 52 Forecast Sales of Home Video by Category: Volume 2013-2018
  • Table 53 Forecast Sales of Home Video by Category: Value 2013-2018
  • Table 54 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 55 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 56 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
  • Table 57 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018
  • Table 58 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2013-2018
  • Table 59 Forecast Sales of Digital TVs by Network Connectivity: % Retail Volume 2013-2018

Imaging Devices in the Czech Republic - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Imaging Devices by Category: Volume 2008-2013
  • Table 61 Sales of Imaging Devices by Category: Value 2008-2013
  • Table 62 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Imaging Devices by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Imaging Devices: % Volume 2009-2013
  • Table 65 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
  • Table 66 Distribution of Imaging Devices by Format: % Volume 2008-2013
  • Table 67 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Imaging Devices by Category: Value 2013-2018
  • Table 69 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 71 Forecast Sales of Cameras by Type: % Retail Volume 2013-2018

In-Car Entertainment in the Czech Republic - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of In-Car Entertainment by Category: Volume 2008-2013
  • Table 73 Sales of In-Car Entertainment by Category: Value 2008-2013
  • Table 74 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
  • Table 75 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
  • Table 76 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
  • Table 77 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
  • Table 78 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
  • Table 79 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 80 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 81 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 82 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018

Mobile Phones in the Czech Republic - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 84 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 85 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 86 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 87 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 88 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 89 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 90 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 91 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 92 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 93 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 94 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 95 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Portable Players in the Czech Republic - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 96 Sales of Portable Players by Category: Volume 2008-2013
  • Table 97 Sales of Portable Players by Category: Value 2008-2013
  • Table 98 Sales of Portable Players by Category: % Volume Growth 2008-2013
  • Table 99 Sales of Portable Players by Category: % Value Growth 2008-2013
  • Table 100 NBO Company Shares of Portable Players: % Volume 2009-2013
  • Table 101 LBN Brand Shares of Portable Players: % Volume 2010-2013
  • Table 102 Distribution of Portable Players by Format: % Volume 2008-2013
  • Table 103 Forecast Sales of Portable Players by Category: Volume 2013-2018
  • Table 104 Forecast Sales of Portable Players by Category: Value 2013-2018
  • Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018

Wearable Electronics in the Czech Republic - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 107 Forecast Sales of Wearable Electronics by Category: Volume 2015-2018
  • Table 108 Forecast Sales of Wearable Electronics by Category: Value 2015-2018
  • Table 109 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Value Growth 2015-2018

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • LCD TVs by Screen Type
  • Smartphones by Operating System
  • Tablets by Operating System
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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