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Country Report

Philippines Flag Consumer Electronics in the Philippines

| Pages: 76

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Stable industry growth due to good economic conditions in 2012

The Philippine economy grew by 7% in 2012, surpassing market, government and financial institutions’ expectations. This better-than-expected outcome can be attributed to high government spending and strong performances from trade, real estate, manufacturing and construction. With higher consumer confidence, Filipinos were more willing to spend on consumer electronics, buying new products to upgrade or for first-time ownership. As a result, in 2012, consumer electronics posted stable volume growth and many categories recorded an improvement in household penetration.

Polarisation in consumers’ brand choices

In the Philippines, there is a broad selection of brands and product models within most categories of consumer electronics. Despite healthy economic conditions, some Filipinos continued to favour low-priced and lesser-known brands. Many consumers, however, opted for well-established labels and premium product lines because of better quality and additional features. Hence, consumer preferences varied significantly and polarisation in brand choices became more evident in 2013, particularly within tablets, smartphones and digital TVs.

Experts endorse the Japanese digital broadcasting system

The National Telecommunications Commission publicised in 2012 that it was set to recommend the Japanese Integrated Services Digital Broadcast-Terrestrial system as the digital broadcasting standard. The decision was based on the affordability and the built-in early-warning system for impending disasters, which is seen to be useful as the Philippines is prone to natural catastrophes because of its archipelagic nature. President Aquino, however, had not given final approval on the chosen technology as at the end of the review period. Although the type of broadcast standard had yet to be finalised, sales of both analogue and digital TVs have been affected by the impact of the announced switchover.

Continuous industry growth is expected over the forecast period

The Philippine economy is expected to maintain moderate GDP growth in 2014 and 2015 due to strong macroeconomic fundamentals, government reform efforts, robust domestic spending and increased investment inflow. Consumer electronics is anticipated to record a positive sales performance in volume and constant value terms over the forecast period, benefiting from economic stability, a shift in consumer preferences and mandatory technological upgrades.

Online shopping portal Lazada becomes available in the Philippines

In the Philippines, internet retailing was still in its infancy as at the end of the review period. German e-commerce company Rocket Internet GmbH launched Lazada.com.ph, an online shopping portal closely patterned after Amazon.com, in the first half of 2012. The e-retailer offered a broad selection of consumer electronics, consumer appliances, travel and luggage, and beauty and personal care products, among others. To an extent, improved access to internet services and the establishment of Lazada.com.ph stimulated usage of internet retailing, as the convenience of buying consumer electronics at any given time and from any location, and having different payment methods, including cash on delivery, appealed to many Filipinos.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Consumer Electronics in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Philippines?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Stable industry growth due to good economic conditions in 2012

Polarisation in consumers’ brand choices

Experts endorse the Japanese digital broadcasting system

Continuous industry growth is expected over the forecast period

Online shopping portal Lazada becomes available in the Philippines

KEY TRENDS AND DEVELOPMENTS

Economic stability stimulates demand for better brands and products

Rocket Internet GmbH launches an online shopping portal in the Philippines

National Telecommunications Commission favours the Japanese system

The younger generation becomes an increasingly-important consumer group

Credit cards assist in the improvement of household penetration

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2007-2012
  • Table 2 Sales of Consumer Electronics by Category: Value 2007-2012
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2007-2012
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in the Philippines - Company Profiles

Abenson Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Abenson Inc: Key Facts
  • Summary 3 Abenson Inc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Abenson Inc: Competitive Position 2012

Cosmic Technologies Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cosmic Technologies Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Cosmic Technologies Inc: Competitive Position 2012

Maclin Electronics Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Maclin Electronics Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Maclin Electronics Inc: Competitive Position 2012

Star Appliance Center Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Star Appliance Center Inc: Key Facts
  • Summary 10 Star Appliance Center Inc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Star Appliance Center: Competitive Position 2012

Computers and Peripherals in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers by Category: Business Volume 2007-2012
  • Table 13 Sales of Computers by Category: Business Value MSP 2007-2012
  • Table 14 Sales of Computers by Category: % Business Volume Growth 2007-2012
  • Table 15 Sales of Computers by Category: % Business Value MSP Growth 2007-2012
  • Table 16 Forecast Sales of Computers by Category: Business Volume 2012-2017
  • Table 17 Forecast Sales of Computers by Category: Business Value MSP 2012-2017
  • Table 18 Forecast Sales of Computers by Category: % Business Volume Growth 2012-2017
  • Table 19 Forecast Sales of Computers by Category: % Business Value MSP Growth 2012-2017
  • Table 20 Tablets by Operating System 2010-2014
  • Table 21 Sales of Computers and Peripherals by Category: Volume 2007-2012
  • Table 22 Sales of Computers and Peripherals by Category: Value 2007-2012
  • Table 23 Sales of Computers and Peripherals by Category: % Volume Growth 2007-2012
  • Table 24 Sales of Computers and Peripherals by Category: % Value Growth 2007-2012
  • Table 25 NBO Company Shares of Computers and Peripherals: % Volume 2008-2012
  • Table 26 LBN Brand Shares of Computers and Peripherals: % Volume 2009-2012
  • Table 27 Distribution of Computers and Peripherals by Format: % Volume 2007-2012
  • Table 28 Forecast Sales of Computers and Peripherals by Category: Volume 2012-2017
  • Table 29 Forecast Sales of Computers and Peripherals by Category: Value 2012-2017
  • Table 30 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
  • Table 31 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2012-2017

Home Audio and Cinema in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2007-2012
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2007-2012
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2007-2012
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2007-2012
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2008-2012
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2009-2012
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2007-2012
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2012-2017
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2012-2017
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017

Home Video in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of LCD TVs by Screen Type 2012-2017
  • Table 44 Digital TVs Network Connectivity 2012-2017
  • Table 45 Sales of Home Video by Category: Volume 2007-2012
  • Table 46 Sales of Home Video by Category: Value 2007-2012
  • Table 47 Sales of Home Video by Category: % Volume Growth 2007-2012
  • Table 48 Sales of Home Video by Category: % Value Growth 2007-2012
  • Table 49 Sales of LCD TVs by Type: % Volume 2009-2012
  • Table 50 Sales of Plasma TVs by Type: % Volume 2009-2012
  • Table 51 NBO Company Shares of Home Video: % Volume 2008-2012
  • Table 52 LBN Brand Shares of Home Video: % Volume 2009-2012
  • Table 53 Distribution of Home Video by Format: % Volume 2007-2012
  • Table 54 Forecast Sales of Home Video by Category: Volume 2012-2017
  • Table 55 Forecast Sales of Home Video by Category: Value 2012-2017
  • Table 56 Forecast Sales of Home Video by Category: % Volume Growth 2012-2017
  • Table 57 Forecast Sales of Home Video by Category: % Value Growth 2012-2017
  • Table 58 Forecast Sales of LCD TVs by Type: % Volume 2012-2017
  • Table 59 Forecast Sales of Plasma TVs by Type: % Volume 2012-2017

Imaging Devices in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Cameras by Type
  • Table 61 Sales of Imaging Devices by Category: Volume 2007-2012
  • Table 62 Sales of Imaging Devices by Category: Value 2007-2012
  • Table 63 Sales of Imaging Devices by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Imaging Devices by Category: % Value Growth 2007-2012
  • Table 65 NBO Company Shares of Imaging Devices: % Volume 2008-2012
  • Table 66 LBN Brand Shares of Imaging Devices: % Volume 2009-2012
  • Table 67 Distribution of Imaging Devices by Format: % Volume 2007-2012
  • Table 68 Forecast Sales of Imaging Devices by Category: Volume 2012-2017
  • Table 69 Forecast Sales of Imaging Devices by Category: Value 2012-2017
  • Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2012-2017

In-Car Entertainment in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of In-Car Entertainment by Category: Volume 2007-2012
  • Table 73 Sales of In-Car Entertainment by Category: Value 2007-2012
  • Table 74 Sales of In-Car Entertainment by Category: % Volume Growth 2007-2012
  • Table 75 Sales of In-Car Entertainment by Category: % Value Growth 2007-2012
  • Table 76 NBO Company Shares of In-Car Entertainment: % Volume 2008-2012
  • Table 77 LBN Brand Shares of In-Car Entertainment: % Volume 2009-2012
  • Table 78 Distribution of In-Car Entertainment by Format: % Volume 2007-2012
  • Table 79 Forecast Sales of In-Car Entertainment by Category: Volume 2012-2017
  • Table 80 Forecast Sales of In-Car Entertainment by Category: Value 2012-2017
  • Table 81 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
  • Table 82 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2012-2017

Mobile Phones in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Smartphones by Operating System 2009-2014
  • Table 84 Mobile Phones by Type of Contract 2007-2012
  • Table 85 Sales of Mobile Phones: Volume 2007-2012
  • Table 86 Sales of Mobile Phones: Value 2007-2012
  • Table 87 Sales of Mobile Phones: % Volume Growth 2007-2012
  • Table 88 Sales of Mobile Phones: % Value Growth 2007-2012
  • Table 89 NBO Company Shares of Mobile Phones: % Volume 2008-2012
  • Table 90 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
  • Table 91 Distribution of Mobile Phones by Format: % Volume 2007-2012
  • Table 92 Forecast Sales of Mobile Phones: Volume 2012-2017
  • Table 93 Forecast Sales of Mobile Phones: Value 2012-2017
  • Table 94 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
  • Table 95 Forecast Sales of Mobile Phones: % Value Growth 2012-2017

Portable Players in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 96 Sales of Portable Players by Category: Volume 2007-2012
  • Table 97 Sales of Portable Players by Category: Value 2007-2012
  • Table 98 Sales of Portable Players by Category: % Volume Growth 2007-2012
  • Table 99 Sales of Portable Players by Category: % Value Growth 2007-2012
  • Table 100 NBO Company Shares of Portable Players: % Volume 2008-2012
  • Table 101 LBN Brand Shares of Portable Players: % Volume 2009-2012
  • Table 102 Distribution of Portable Players by Format: % Volume 2007-2012
  • Table 103 Forecast Sales of Portable Players by Category: Volume 2012-2017
  • Table 104 Forecast Sales of Portable Players by Category: Value 2012-2017
  • Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2012-2017
  • Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
      • In-Car Navigation
      • In-Car Speakers
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
          • HD Camcorders
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Mobile Phones
        • Feature Phones
        • Smartphones

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • Possession Rates
  • LCD TVs by Screen Type
  • Replacement Cycles
  • Smartphones by Operating System
  • Tablets by Operating System

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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