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Country Report

Philippines Flag Consumer Electronics in the Philippines

| Pages: 76

Price: US$2,650

About this Report

EXECUTIVE SUMMARY

Consumer electronics grows at a slower pace in 2013

Local demand for consumer electronics saw moderate growth in 2013, fuelled by vibrant economic performance seen during the year. The Philippine’s GDP improved by 7% in 2013, ranking it amongst the fastest- growing economies in Southeast Asia. Despite the calamities which hit the country towards the end of the year, economic indicators remained strong. Business confidence is positive, which sustains high IT spending. On the retail side, consumer electronics also deepened due to a growing number of first-time users and those who are upgrading to higher-end models.

Philippines migrating to digital TV using Japanese technology

A significant milestone in 2013 was President Benigno Aquino’s approval to begin the groundwork for the migration to digital TV using the Japanese system. Giant broadcasting networks ABS-CBN and GMA are both heavily investing in this transition that will allow the viewing public to receive high-definition content from free-to-air TV channels. This also coincided with the strong demand for digital TVs in 2013 and the continued contraction of analogue devices.

Consumer electronics growth is driven by lower-priced brands

Lower-priced brands are instrumental in driving growth especially for fast-growing categories like tablets and smartphones. Mostly local brands, these more affordable offerings encourage first-time purchases from the middle- and lower-income consumers. Foreign brands, which charge higher prices, fight back by offering more affordable entry-level products, beefing up their portfolio with gadgets with better specifications, flexible payment schemes for credit card users, and partnering with telecommunication operators for distribution.

Manufacturers improve penetration in rural areas by opening provincial distribution channels

In a bid to improve the number of device usage and ownership amongst rural buyers, manufacturers are opening more concept stores outside Metro Manila. Manufacturers are flocking to key cities like Cebu and Davao, where the market base is expected to increase in the coming years due to the presence of business-process outsourcing hubs that offer higher-than-average paying jobs. Interestingly, multinationals lead this distribution expansion in a bid to combat lower-priced brands which already have established presence in these cities.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Philippines for free:

The Consumer Electronics in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Philippines?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Table of Contents

Consumer Electronics in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics grows at a slower pace in 2013

Philippines migrating to digital TV using Japanese technology

Consumer electronics growth is driven by lower-priced brands

Manufacturers improve penetration in rural areas by opening provincial distribution channels

KEY TRENDS AND DEVELOPMENTS

Consumers continue to favour multifunctional portable gadgets with internet connectivity

First home-grown wearable device is launched in 2014

Electronics and appliance specialist retailers remains the key distribution channel

Filipino buyers increase willingness to purchase from domestic players

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2008-2013
  • Table 2 Sales of Consumer Electronics by Category: Value 2008-2013
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
  • Table 7 Distribution of Consumer Electronics by Format: % Volume 2008-2013
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Consumer Electronics in the Philippines - Company Profiles

Abenson Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Abenson Inc: Key Facts
  • Summary 3 Abenson Inc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Abenson Inc: Competitive Position 2013

Cosmic Technologies Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Cosmic Technologies Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Cosmic Technologies Inc: Competitive Position 2013

Maclin Electronics Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Maclin Electronics Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Maclin Electronics Inc: Competitive Position 2013

Star Appliance Center Inc in Consumer Electronics (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Star Appliance Center Inc: Key Facts
  • Summary 10 Star Appliance Center Inc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Star Appliance Center Inc: Competitive Position 2013

Computers and Peripherals in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2008-2013
  • Table 13 Sales of Computers and Peripherals by Category: Value 2008-2013
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2008-2013
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2008-2013
  • Table 16 NBO Company Shares of Computers and Peripherals: % Volume 2009-2013
  • Table 17 LBN Brand Shares of Computers and Peripherals: % Volume 2010-2013
  • Table 18 Distribution of Computers and Peripherals by Format: % Volume 2008-2013
  • Table 19 Forecast Sales of Computers and Peripherals by Category: Volume 2013-2018
  • Table 20 Forecast Sales of Computers and Peripherals by Category: Value 2013-2018
  • Table 21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
  • Table 22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
  • Table 23 Sales of Computers by Category: Business Volume 2008-2013
  • Table 24 Sales of Computers by Category: Business Value MSP 2008-2013
  • Table 25 Sales of Computers by Category: % Business Volume Growth 2008-2013
  • Table 26 Sales of Computers by Category: % Business Value MSP Growth 2008-2013
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2013-2018
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2013-2018
  • Table 29 Forecast Sales of Computers by Category: % Business Volume Growth 2013-2018
  • Table 30 Forecast Sales of Computers by Category: % Business Value MSP Growth 2013-2018
  • Table 31 Sales of Tablets by Operating System: % Retail Volume 2010-2015

Home Audio and Cinema in the Philippines - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 32 Sales of Home Audio and Cinema by Category: Volume 2008-2013
  • Table 33 Sales of Home Audio and Cinema by Category: Value 2008-2013
  • Table 34 Sales of Home Audio and Cinema by Category: % Volume Growth 2008-2013
  • Table 35 Sales of Home Audio and Cinema by Category: % Value Growth 2008-2013
  • Table 36 NBO Company Shares of Home Audio and Cinema: % Volume 2009-2013
  • Table 37 LBN Brand Shares of Home Audio and Cinema: % Volume 2010-2013
  • Table 38 Distribution of Home Audio and Cinema by Format: % Volume 2008-2013
  • Table 39 Forecast Sales of Home Audio and Cinema by Category: Volume 2013-2018
  • Table 40 Forecast Sales of Home Audio and Cinema by Category: Value 2013-2018
  • Table 41 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
  • Table 42 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018

Home Video in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Home Video by Category: Volume 2008-2013
  • Table 44 Sales of Home Video by Category: Value 2008-2013
  • Table 45 Sales of Home Video by Category: % Volume Growth 2008-2013
  • Table 46 Sales of Home Video by Category: % Value Growth 2008-2013
  • Table 47 Sales of LCD TVs by Type: % Volume 2010-2013
  • Table 48 Sales of Plasma TVs by Type: % Volume 2010-2013
  • Table 49 NBO Company Shares of Home Video: % Volume 2009-2013
  • Table 50 LBN Brand Shares of Home Video: % Volume 2010-2013
  • Table 51 Distribution of Home Video by Format: % Volume 2008-2013
  • Table 52 Forecast Sales of Home Video by Category: Volume 2013-2018
  • Table 53 Forecast Sales of Home Video by Category: Value 2013-2018
  • Table 54 Forecast Sales of Home Video by Category: % Volume Growth 2013-2018
  • Table 55 Forecast Sales of Home Video by Category: % Value Growth 2013-2018
  • Table 56 Forecast Sales of LCD TVs by Type: % Volume 2013-2018
  • Table 57 Forecast Sales of Plasma TVs by Type: % Volume 2013-2018
  • Table 58 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2013-2018
  • Table 59 Forecast Sales of Digital TVs by Network Connectivity: % Retail Volume 2013-2018

Imaging Devices in the Philippines - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Imaging Devices by Category: Volume 2008-2013
  • Table 61 Sales of Imaging Devices by Category: Value 2008-2013
  • Table 62 Sales of Imaging Devices by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Imaging Devices by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Imaging Devices: % Volume 2009-2013
  • Table 65 LBN Brand Shares of Imaging Devices: % Volume 2010-2013
  • Table 66 Distribution of Imaging Devices by Format: % Volume 2008-2013
  • Table 67 Forecast Sales of Imaging Devices by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Imaging Devices by Category: Value 2013-2018
  • Table 69 Forecast Sales of Imaging Devices by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Imaging Devices by Category: % Value Growth 2013-2018
  • Table 71 Forecast Sales of Cameras by Type: % Retail Volume 2013-2018

In-Car Entertainment in the Philippines - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 72 Sales of In-Car Entertainment by Category: Volume 2008-2013
  • Table 73 Sales of In-Car Entertainment by Category: Value 2008-2013
  • Table 74 Sales of In-Car Entertainment by Category: % Volume Growth 2008-2013
  • Table 75 Sales of In-Car Entertainment by Category: % Value Growth 2008-2013
  • Table 76 NBO Company Shares of In-Car Entertainment: % Volume 2009-2013
  • Table 77 LBN Brand Shares of In-Car Entertainment: % Volume 2010-2013
  • Table 78 Distribution of In-Car Entertainment by Format: % Volume 2008-2013
  • Table 79 Forecast Sales of In-Car Entertainment by Category: Volume 2013-2018
  • Table 80 Forecast Sales of In-Car Entertainment by Category: Value 2013-2018
  • Table 81 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
  • Table 82 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2013-2018

Mobile Phones in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Mobile Phones by Category: Volume 2008-2013
  • Table 84 Sales of Mobile Phones by Category: Value 2008-2013
  • Table 85 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
  • Table 86 Sales of Mobile Phones by Category: % Value Growth 2008-2013
  • Table 87 NBO Company Shares of Mobile Phones: % Volume 2009-2013
  • Table 88 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
  • Table 89 Distribution of Mobile Phones by Format: % Volume 2008-2013
  • Table 90 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
  • Table 91 Forecast Sales of Mobile Phones by Category: Value 2013-2018
  • Table 92 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  • Table 93 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
  • Table 94 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
  • Table 95 Sales of Smartphones by Operating System: % Retail Volume 2010-2015

Portable Players in the Philippines - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 96 Sales of Portable Players by Category: Volume 2008-2013
  • Table 97 Sales of Portable Players by Category: Value 2008-2013
  • Table 98 Sales of Portable Players by Category: % Volume Growth 2008-2013
  • Table 99 Sales of Portable Players by Category: % Value Growth 2008-2013
  • Table 100 NBO Company Shares of Portable Players: % Volume 2009-2013
  • Table 101 LBN Brand Shares of Portable Players: % Volume 2010-2013
  • Table 102 Distribution of Portable Players by Format: % Volume 2008-2013
  • Table 103 Forecast Sales of Portable Players by Category: Volume 2013-2018
  • Table 104 Forecast Sales of Portable Players by Category: Value 2013-2018
  • Table 105 Forecast Sales of Portable Players by Category: % Volume Growth 2013-2018
  • Table 106 Forecast Sales of Portable Players by Category: % Value Growth 2013-2018

Wearable Electronics in the Philippines - Category Analysis

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

  • Table 107 Forecast Sales of Wearable Electronics by Category: Volume 2016-2018
  • Table 108 Forecast Sales of Wearable Electronics by Category: Value 2016-2018
  • Table 109 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2016-2018
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Value Growth 2016-2018

Segmentation

This market research report includes the following:

  • Consumer Electronics
    • Computers and Peripherals
      • Computers
        • Desktops
        • Portable Computers
          • Laptops
          • Netbooks
          • Tablets and Other Portable Computers
      • Peripherals
        • Monitors
        • Printers
    • In-Car Entertainment
      • In-Car Navigation
      • In-Car Speakers
      • In-Dash Media Players
        • In-Dash Audio Players
        • In-Dash Video Players
    • In-Home Consumer Electronics
      • Home Audio and Cinema
        • Audio Separates
        • Digital Media Player Docks
        • Hi-Fi Systems
        • Home Cinema and Speaker Systems
        • Speakers
        • Other Home Audio and Cinema
      • Home Video
        • Televisions
          • Analogue TVs
          • Digital TVs
            • LCD TVs
            • OLED TVs
            • Plasma TVs
            • Other Digital TVs
          • TV Combis
        • Video Players
          • BD Players
          • Combi Players
          • DVD Players
          • Video Recorders
    • Portable Consumer Electronics
      • Imaging Devices
        • Cameras
          • Analogue Cameras
          • Digital Cameras
        • Camcorders
          • Analogue Camcorders
          • Digital Camcorders
      • Mobile Phones
        • Feature Phones
        • Smartphones
      • Portable Players
        • E-Readers
        • Portable Media Players
          • Portable MP3 Players
          • Portable Multimedia Players
          • Other Portable Media Players
      • Wearable Electronics
        • Passive Wearable Electronics
        • Autonomous Wearable Electronics

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Contract Vs Others
  • Digital TVs Network Connectivity
  • LCD TVs by Screen Type
  • Smartphones by Operating System
  • Tablets by Operating System
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Business volume
  • Business volume % growth
  • Business volume per capita
  • Business value manufacturer selling price % growth
  • Business value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Business value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail and business volume
  • Retail and business volume % growth
  • Retail and business volume per capita

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