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Strategy Briefing

Consumer Electronics: Trends and Outlook in 2020

58 pages, Sep 2015

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Retailers’ and manufacturers’ prayers for the next big thing appear to have been answered, as sales of autonomous wearable electronics are projected to enjoy a substantial 56% CAGR in volume terms over the forecast period. Despite the industry’s obsession with the next big thing, products like laptops and LCD TVs are proving to be resilient, as manufacturers invest to reinvent these older technologies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Pressure to sell dragging down prices

Retail volume growth continues to outpace retail value, as retailers and manufacturers launch lower priced models in a bid to attract consumers. High ticket items like LCD TVs have proved to be more resilient to price drops.

Convertible laptops slowing decline in retail value sales

Convertible laptops are priced at a premium to traditional laptops, and the boost in demand will translate into higher profit margins for manufacturers

Older cars in emerging markets sustaining demand

The large number of passenger cars in use are helping to sustain demand for in-car entertainment products. Prices are also holding up as car enthusiasts are willing to pay for upgrades.

Ultra HD helping to cushion against price drop

Consumers are buying larger screen LCD TVs, while interest in Ultra HD TV is helping push up prices. Ultimately, the TV maintains a critical place in the household.

Smartphones growth driven by feature phone upgraders

Manufacturers are stepping up investment in emerging markets, due to the low smartphone penetration rates.

Autonomous sales tied to smartphones

As smartphones have grown to become a necessity for many, consumers are looking to wearables as an extension of the smartphone experience.

DSLRs driving prices up

Despite declining demand for digital cameras, some consumers will be willing to purchase better quality and higher priced models.

Store-based retailers reign supreme

Despite strong growth in internet retailing, store-based retailers still dominate, as many consumers prefer to test products before buying.

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Introduction

Scope

Key findings

Market Outlook

Growth projected despite slowdown in Europe

Pressure to sell dragging down prices

Demand factors

Young people and working adults driving sales

Economic growth not driving sales

Expenditure categories like housing and transport take priority

Computers and Peripherals

Table 1 re the main volume driver but lose out in value sales

Laptop makes its comeback amidst a global slowdown in tablet

Retail value sales of laptops boosted by convertibles

Emerging markets are relying on tablets for growth

Convertible set to account for close to 50% of total tablets in 2020

Android and Windows grab share at the expense of iOS

Desktops are replaced by laptops during business upgrade cycles

Uptake of business tablets is still slow in emerging markets

Printers are holding its ground against a decline in computers

In-car Entertainment

Car manufacturers are pushing out higher spec models

Changing attitudes towards car ownerships in affluent cities

Older cars in emerging markets sustaining demand

Connected cars depressing sales in developed markets

In-Home Consumer Electronics

LCD TVs growing as manufacturers reinvent old technology

Ultra HD TVs helping to cushion price drop

New lease of life for the ageing LCD TVs

Plenty of alternatives to video players

Content consumption change depressing home audio and cinema

Portable Consumer Electronics

Smartphones remain unstoppable while wearables hit a milestone

India overtakes US to become second largest smartphone market

The switch from feature to smartphones is driving sales

Large screen smartphones gaining popularity

Windows OS falls short of the 10% mark

Autonomous to outpace growth of passive wearables

Sales of autonomous wearables will be closely tied to smartphones

Success of GoPro Inc is rejuvenating the camcorders market

Consumers buying higher priced cameras

E-readers caters to a niche market

Portable players edged out by online music streaming services

Retail Channel Distribution

Store-based retailers reign supreme

Consumers not buying mobile phones via online retailing

Mobile phones (smartphones) driving sales

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Appendix : Competitor Analytics

Competitors

Market Overlap

Treemap

Overlap Matrices

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Why buy this report?

Want to find out more about this report?

Request more information

Strategy Briefing

Consumer Electronics: Trends and Outlook in 2020

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Pressure to sell dragging down prices

Convertible laptops slowing decline in retail value sales

Older cars in emerging markets sustaining demand

Ultra HD helping to cushion against price drop

Smartphones growth driven by feature phone upgraders

Autonomous sales tied to smartphones

DSLRs driving prices up

Store-based retailers reign supreme

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Outlook

Growth projected despite slowdown in Europe

Pressure to sell dragging down prices

Demand factors

Young people and working adults driving sales

Economic growth not driving sales

Expenditure categories like housing and transport take priority

Computers and Peripherals

Table 1 re the main volume driver but lose out in value sales

Laptop makes its comeback amidst a global slowdown in tablet

Retail value sales of laptops boosted by convertibles

Emerging markets are relying on tablets for growth

Convertible set to account for close to 50% of total tablets in 2020

Android and Windows grab share at the expense of iOS

Desktops are replaced by laptops during business upgrade cycles

Uptake of business tablets is still slow in emerging markets

Printers are holding its ground against a decline in computers

In-car Entertainment

Car manufacturers are pushing out higher spec models

Changing attitudes towards car ownerships in affluent cities

Older cars in emerging markets sustaining demand

Connected cars depressing sales in developed markets

In-Home Consumer Electronics

LCD TVs growing as manufacturers reinvent old technology

Ultra HD TVs helping to cushion price drop

New lease of life for the ageing LCD TVs

Plenty of alternatives to video players

Content consumption change depressing home audio and cinema

Portable Consumer Electronics

Smartphones remain unstoppable while wearables hit a milestone

India overtakes US to become second largest smartphone market

The switch from feature to smartphones is driving sales

Large screen smartphones gaining popularity

Windows OS falls short of the 10% mark

Autonomous to outpace growth of passive wearables

Sales of autonomous wearables will be closely tied to smartphones

Success of GoPro Inc is rejuvenating the camcorders market

Consumers buying higher priced cameras

E-readers caters to a niche market

Portable players edged out by online music streaming services

Retail Channel Distribution

Store-based retailers reign supreme

Consumers not buying mobile phones via online retailing

Mobile phones (smartphones) driving sales

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Appendix : Competitor Analytics

Competitors

Market Overlap

Treemap

Overlap Matrices

Report Definitions

Data parameters and report definitions (1)

Data parameters and report definitions (2)

Data parameters and report definitions (3)

Why buy this report?

Want to find out more about this report?

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