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Country Report

Home Audio and Cinema in Austria

As smartphones are gaining an increasingly prominent place in home and audio cinema with the help of docking stations, traditional home audio and cinema hardware was being cannibalised at the end of the review period. The category saw volume and ...

Oct 2012 | US$900| Add to cart | View details

Country Report

In-Car Entertainment in Austria

The most important Austrian status symbols are houses, cars and trips. Therefore, consumers tend to invest in cars that have all the features they want built-in, such as GPS and multimedia players. Those who either place less value on in-car ...

Oct 2012 | US$900| Add to cart | View details

Country Report

Mobile Phones in Austria

Apart from best agers (consumers aged 50+), most consumers tend to buy smartphones and like to own the newest phone with the best gadgets. Consumers were also looking for interesting applications and high quality materials as mobile phones were ...

Oct 2012 | US$900| Add to cart | View details

Country Report

Consumer Electronics in Austria

After years of good growth, volume sales slumped for consumer electronics’ retail sales in 2011. Value sales also declined, albeit at a slower pace. The shrinking volume sales were mainly attributable to the demise of feature phones, which account ...

Oct 2012 | US$1,900| Add to cart | View details

Country Report

Televisions and Projectors in Austria

The larger and flatter the TVs, the better, as long as consumers can afford them. Additionally, they want better connectivity with the Internet and other devices. However, growth was limited by the increasing penetration and consolidation of the ...

Oct 2012 | US$900| Add to cart | View details

Country Report

Video Players in Austria

Blu-ray playing capabilities are increasingly becoming standard in Austrian homes, leading to an overall decline in video player volume of 3%, but an increase of 2% in current value terms in 2011. Ordinary video players face competition from computer...

Oct 2012 | US$900| Add to cart | View details

Country Report

Computers and Peripherals in Austria

Consumers are becoming more mobile, and consequently demanding products such as smartphones and tablets. This led to retail volume stagnation for computers with 1% growth in volume terms, and a 2% current value terms decline in 2011. Business ...

Oct 2012 | US$900| Add to cart | View details

Country Report

Imaging Devices in Austria

As smartphones are increasingly produced with highly capable imaging devices and functionalities that represent a realistic substitute to low-end compact cameras, pure imaging devices faced slow growth of 1% in volume and 2% in current value terms in...

Oct 2012 | US$900| Add to cart | View details

Country Report

Portable Players in Austria

Due to the integrated multimedia players in smartphones and their increasing popularity, portable players saw value and volume declines of 5% and 8% in 2011. Consumers tend to carry mobile phones with them even for sporting activities and therefore ...

Oct 2012 | US$900| Add to cart | View details

Latest Analyst Insight for the Consumer Electronics Industry