Consumer Electronics Market Research Reports, Statistics, Analysis

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Country Report

Home Audio and Cinema in Brazil

Rising disposable income levels among lower-income Brazilian consumers combined with low possession rates of just 9% in hi-fi systems and 6% in home cinema and speaker systems to boost volume sales of home audio and cinema in Brazil during 2011. ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Imaging Devices in Brazil

In light of the low household penetration rate of 17% in cameras in Brazil during 2011, the leading manufacturers in the category continue to see significant growth potential in cameras in Brazil, especially amongst low-income consumer segments. As a...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

In-Car Entertainment in Brazil

During December 2011, the Brazilian government announced reductions in the IPI (Industrialized Product Tax) levied on new cars in Brazil. This news was welcomed by the Brazilian automotive industry, which witnessed declining sales of new cars towards...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Electronics in Brazil

Consumer electronics registered slower growth in 2011 than during 2010. This was mainly due to the positive influence of the FIFA World Cup during 2010. The slowdown in growth, however, did not discourage investment in new product developments and ...

Nov 2012 | US$1,900| Add to cart | View details ›

Country Report

Televisions and Projectors in Brazil

The rapidly rising demand for digital TVs in Brazil over the review period led to digital TVs increasing in volume at a CAGR of 71% over the entire review period. The leading manufacturers of digital TVs in Brazil continue to invest in the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Video Players in Brazil

The performance of video players in Brazil during 2011 was very disappointing. In part, the performance of the category was negatively influenced by the high degree of competition coming from portable computers categories such as laptops, many of ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Computers and Peripherals in Brazil

In May 2011, the Brazilian government enacted Medida Provisória 534, under which the production of tablets is exempt from a range of taxes, including PIS (Programme of Social Integration) and COFINS (Contribution to Financing Social Security). This ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Brazil

Due to rising disposable income levels and the falling unit prices of smartphones, many Brazilians replaced their old feature phones with new smartphones during 2011. Nevertheless, as smartphones are becoming increasingly popular and are now status ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Portable Players in Brazil

Portable players in Brazil continues to suffer from the migration towards other multifunctional portable consumer electronics devices in categories such as netbooks, mobile phones and tablets and other portable computers. These categories feature ...

Nov 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›