Consumer Electronics Market Research Reports, Statistics, Analysis

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Country Report

Computers and Peripherals in China

Although experiencing a slight decelerating trend in growth compared with 2010, computers in China continued to enjoy a dynamic performance with volume growth of 17% in 2011. This was primarily underpinned by continuous demand from both the retail ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Audio and Cinema in China

Home audio and cinema products saw a still weak performance in 2011. In terms of product perception, Chinese consumers continued to regard home audio and cinema products as less essential compared with items such as televisions. Therefore, ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

In-Car Entertainment in China

In-car entertainment witnessed on-going dynamic volume growth in 2011, mainly due to continuous healthy growth of car sales as well as increased after-sales instalment of products by car owners. The immature pre-install segment left great ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in China

Driven by rapid migration from GSM service to third-generation (3G) networks, with an increasing number of mobile subscriptions and rising demand for smartphones, mobile phones saw robust volume and value increases of 13% and 31% respectively in ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Electronics in China

Spurred by rising disposable income levels among Chinese consumers, the urbanisation trend and technological innovations, China’s consumer electronics industry continued to enjoy strong value growth, particularly in emerging products such as tablets ...

Sep 2012 | US$1,900| Add to cart | View details ›

Country Report

Televisions and Projectors in China

In 2011 the rural subsidy programme ended in phase one locations, which included the provinces of Shandong, Henan and Sichuan, and the city of Qingdao. Televisions, which used to be one of the key categories benefiting from the government subsidy ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Video Players in China

DVD players and video recorders continued to decline over 2010-2011, with the latter almost diminished in 2011. The robust growth of Internet enabled TVs, portable computers and smartphones had a great negative impact on sales of DVD players, as an ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Imaging Devices in China

Affected by the Tohuku earthquake and tsunami, most Japan-based players were forced to shut down for several months in 2011. As a result sales of cameras and camcorders in China suffered heavily, with volume declines of 1% and 12% respectively over ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Portable Players in China

In 2011 portable players category continues to be reshaped by rapid pace of technological change, with growth of e-readers and portable multimedia players buffering declines in all other categories. Improving technology in smartphones and tablets, ...

Sep 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›