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Country Report

Consumer Electronics in Greece

The Greek Government announced new austerity measures in 2011 in an attempt to restore the country’s finances. The new measures included extra taxation for profitable businesses as well as consumers through new property and gambling taxes. In ...

Jan 2013 | US$1,900| Add to cart | View details

Country Report

Portable Players in Greece

The financial crisis has also affected portable players. Greek consumers have neglected the new technological innovations in this category as prices were quite high. Older devices offered at a better price and shopping via the Internet were two ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Televisions and Projectors in Greece

Televisions in Greece were particularly affected by the economic situation. In this difficult environment for the Greek economy and after the new draconian measures that were taken in 2011, Greeks became more conservative regarding expenditure on ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Video Players in Greece

The decline in sales of video players that started in 2009 continued in 2011. With the exception of BD players, video players are becoming increasingly old fashioned and obsolete, with sales declining steeply since 2009. The almost total absence of ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Computers and Peripherals in Greece

The difficult economic environment represented the main obstacle for the category in 2011. Lower disposable incomes and insecurity overwhelmed new product launches. The greatest problem was youth unemployment, which reached 50% of the 18-24 age ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Home Audio and Cinema in Greece

With a 26% decline in current value sales, 2011 was a dramatic year for home audio and cinema category in Greece. Home audio and cinema products performed worse than in 2010 as cuts to consumers’ disposable incomes did not allow high levels of ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Imaging Devices in Greece

The new austerity measures applied in 2011 reduced consumers’ disposable incomes, and this had a direct impact on demand for consumer electronics. Greek consumers preferred not to update their old cameras and continued to use their old devices, as ...

Jan 2013 | US$900| Add to cart | View details

Country Report

In-Car Entertainment in Greece

In-car entertainment suffered from the decline of consumers’ disposable incomes, while at the same time the car market experienced a significant fall in value terms of 60% over 2010-2011. The economic recession forced consumers to abandon any ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Mobile Phones in Greece

Despite the unstable financial, political and social climate, this category saw a considerable increase in retail value sales in 2011. New launches, especially from Samsung Electronics, along with the rapid expansion of Apple’s iPhone, led to a ...

Jan 2013 | US$900| Add to cart | View details

Latest Analyst Insight for the Consumer Electronics Industry