Consumer Electronics Market Research Reports, Statistics, Analysis

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Country Report

Computers and Peripherals in the US

Following several years of restricted discretionary spending, 2011 continued the rebound seen in 2010 as consumers loosened their purse strings to purchase replacement units, as well as exciting new gadgets, boosting both volume and value sales ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Audio and Cinema in the US

Strong growth in digital media player docks and speakers helped boost value sales (in constant prices) of home audio and cinema, which grew by over 2%, but were not enough to maintain volume sales, which declined 7% from 2010. The category was ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

In-Car Entertainment in the US

A recovery failed to materialise in aftermarket in-car navigation, with volumes declining by 7% and value sales down by 9% in 2011. This represented the third consecutive year of in-car navigation decline in the US, with brands unable to claw back ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in the US

Household possession of mobile phones was estimated at 98% in 2011, rising from just 53% a decade ago. A proliferation of accessible, heavily discounted smartphone devices and affordable wireless plans has made ownership of some kind of mobile phone ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Electronics in the US

The US economy demonstrated an uneven recovery in 2011. The annual disposable income of Americans increased by 4.6% in 2011, while GDP growth reached 1.7%. Unemployment remained stubbornly high for much of the year. Despite this challenging ...

Oct 2012 | US$1,900| Add to cart | View details ›

Country Report

Televisions and Projectors in the US

Manufacturers and retailers continued to push products with richer feature sets and larger screens in 2011, possibly providing another case of supply leading demand as consumer adoption of 3D and Internet-enabled TVs has not been as high as expected....

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Video Players in the US

Despite temporary excitement regarding BD players, the whole of the video player category continued to exhibit a dramatic decline at the end of the review period, due to both intrinsic and external factors. Haemorrhaging volume sales indicates ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Imaging Devices in the US

New sales of digital cameras and camcorders suffered badly in 2011, with consumers opting to move away from new imaging device purchases amid strong competition from the video and image capture capabilities of smartphones. Volume sales of digital ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Portable Players in the US

Smartphones, which enjoyed 39% unit volume growth in 2011, are rapidly replacing portable music players for many US consumers. iPhone, Android and other smartphone devices allow for music and media playback, downloads and storage. The emerging ...

Oct 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›