Consumer Finance

We help issuing banks and card brands in the payments industry stay ahead of trends in debit and credit markets, maintain leadership positions and adopt winning strategies for new opportunities.

Issues we address

Our clients operate in consumer and business to business markets each with different customers, merchants, products and services. We combine qualitative methods such as in-depth interviews and focus groups with quantitative methods such as surveys and modelling research to develop our analysis with multiple data sets and perspectives. Typical client questions and needs include:

Which are my potential growth markets and segments?
What is the size, potential and risks offered by this market?
Which key customers and accounts should we target?
What are our customers preferences, needs and concerns?
What trends, innovations and technologies are driving demand?
What payment methods are accepted by merchants and wow do customers prefer to pay?
How do attitudes to payment methods vary?
Can you rank the benefits of new product service features?
Which promotional strategies will work best for this market or segment?

Capabilities

We offer a range of services tailored to each clients’ needs. Our capabilities include:

Market analysis
Market attractiveness planners
New product analysis and landscape assessment
Industry benchmarking
Customer analytics
Segmentation analysis
Demographic and socio-economic benchmarking
Income distribution models
Conjoint analysis
Strategic presentations

Benefits

Industry practice experts and managers in marketing and strategic planning use our analysis to develop innovative products and strategies. Specific benefits include:

Assess the risks, threats and challenges to a new initiative
Gain strategic and insider knowledge from case studies
Commercial and market due diligence
Unbiased insight on what customers think of new concepts
Analytics and predictive forecasting
Performance assessments and benchmarking
Customer satisfaction and purchasing surveys
Identify unmet needs and wants
Demonstrate potential to would-be partners

About Consulting

Client Organisation Types

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"Insights from Euromonitor's research improved our understanding of the business landscape and trends, from which we formulated our business plans." Tetra Pak

"We are very happy with the delivery of the work. Excellent quality, timely delivery and sensitive to our wishes." Unilever