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Global Briefing

Consumer Foodservice New Product Development: Maximising Traffic and Broadening Appeal

Nov 2011

Price: US$2,000

About this Report

About this Report

In 2010, new product innovation in consumer foodservice centred around broadening consumer appeal and driving traffic across all dayparts. These two goals were pursued through improvements in both in-store and out-of-store technology; upgrades to the consumer dining experience through outlet redesign and improved menus; improved profitability and traffic flow through high-margin snacks, desserts and beverages; new health and wellness-based brand positioning and bold, international flavours.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings: 2010 trends focus on consumer appeal

  • Introduction

Technology

In-store and out-of-store technology improvements

  • Technology

Growing mobile phone usage creates new opportunities

  • Technology

Mobile capabilities add convenience to delivery and carryout orders

  • Technology

Branded mobile phone apps

  • Technology

E-commerce still a major source of potential revenue

  • Technology

Enhanced online ordering sites drive traffic and consumer loyalty

  • Technology

Social media marketing: the future of foodservice branding?

  • Technology

Facebook and YouTube lead social media strategies

  • Technology

Improved service through ordering kiosks and PoS technology

  • Technology

Improving the dining-in experience through in-store technology

  • Technology

Key takeaways: Technology opportunities

  • Technology

Upgrading the Experience

A better experience through menu innovation and outlet design

  • Upgrading the Experience

New products incorporate bolder flavours, premium ingredients

  • Upgrading the Experience

Decadent, indulgent items promote the idea of dining as a luxury

  • Upgrading the Experience

Better ingredients as branding tools

  • Upgrading the Experience

Chipotle Mexican Grill: A brand built on “better” ingredients

  • Upgrading the Experience

Outlets represent the brand

  • Upgrading the Experience

Key takeaways: Experience-based opportunities

  • Upgrading the Experience

Snacks, Desserts and Beverages

Operators are driving sales, boosting margins through snacks

  • Snacks, Desserts and Beverages

Snacks and beverages increase traffic across a range of dayparts

  • Snacks, Desserts and Beverages

Higher margin items improve profitability

  • Snacks, Desserts and Beverages

Lower prices appeal to a broader potential consumer base

  • Snacks, Desserts and Beverages

Dessert kiosks drive traffic, brand awareness, high-margin sales

  • Snacks, Desserts and Beverages

Ultimately, snacks, desserts and beverages are about traffic…

  • Snacks, Desserts and Beverages

…And maximising transactions through competitive pricing

  • Snacks, Desserts and Beverages

Key takeaways: Snack, dessert and beverage opportunities

  • Snacks, Desserts and Beverages

Health and Wellness

The health and wellness trend continues in 2010

  • Health and Wellness

Worldwide interest in health and wellness steadily increasing

  • Health and Wellness

Menu innovation focused on healthier alternatives of core items

  • Health and Wellness

Interest growing for food intolerance products

  • Health and Wellness

Menus serving special diets widen restaurant appeal

  • Health and Wellness

Restaurants improve nutrition profiles with fortified products

  • Health and Wellness

Poultry gaining worldwide popularity

  • Health and Wellness

Key takeaways: Health and wellness opportunities

  • Health and Wellness

Flavour Trends

Bold, exotic flavours dominate 2010 trends

  • Flavour Trends

International flavours incorporated into burgers, wraps and pizzas

  • Flavour Trends

Indulgent sizes or ingredients also a strong theme

  • Flavour Trends

Future Prospects

Technology, health and wellness poised for long-term impact

  • Future Prospects

What’s next for consumer foodservice?

  • Future Prospects

Samples

Consumer-Foodservice-NPD-Maximising-Traffic.jpg

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