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Country Report

Cafés/Bars in Morocco

The end of the review period saw the entry of international coffee shops such as Caffe Vergnano and Starbucks. The category, which remained relatively underdeveloped with the presence of a single chain, Segafredo Zanetti, whose outlets are mainly ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Consumer Foodservice By Location in Morocco

In 2011 standalone was the major location, while retail and leisure were fast-growing locations. Chained operators have a strong presence in both of the latter locations, although independent operators have a greater presence in standalone as they ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Fast Food in Morocco

The sluggish economic performance in 2011 prompted many fast food chains to scale back expansion plans. Instead, store renovation became a key attraction driving consumers to outlets. Leading chained fast food operators such as McDonald’s and KFC ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Full-Service Restaurants in Morocco

Full-service restaurants saw sluggish growth in 2011, particularly in value terms. Although leading chained FSR such as Groupe Akwa, Ristorante Pasta Di Luigi and la société Mawarid Marocaine (Pizza Hut) continued to perform on-going outlet ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Consumer Foodservice in Morocco

The Moroccan consumer foodservice industry saw a slowdown in value growth during 2011due to the sluggish economic performance. Given their weakening purchasing power, consumers continued to limit spending on non-essential items, including eating-out,...

Nov 2012 | US$1,900| Add to cart | View details

Country Report

Street Stalls/Kiosks in Morocco

Street stalls are traditional outlets for consumer foodservice, and Moroccan consumers are familiar with this type of outlet. Large numbers of street stalls in Morocco are small independent operators selling traditional Moroccan dishes at affordable ...

Nov 2012 | US$900| Add to cart | View details

Country Report

100% Home Delivery/Takeaway in Morocco

100% home delivery/takeaway has shown a healthy performance in Morocco since 2008. The sluggish economic performance stimulated demand for dining at home. Dining at home is relatively cheaper compared with eating out, so fits well with the declining ...

Nov 2012 | US$900| Add to cart | View details

Latest Analyst Insight for the Consumer Foodservice Industry