Consumer Goods
We help clients in consumer goods sectors make effective decisions through insightful analysis of their markets, competitors, channels and customers.
Issues we address
We engage clients at the start of the marketing cycle to brainstorm new product innovations and test new concepts. We also help clients during the planning stages with in-depth analysis across the value chain to develop marketing actions and strategies.
We provide detailed market measurements and company performance metrics on sales, growth, pricing, margins, preferences and distribution to support new initiatives and track existing activities.
Typical client questions and needs include:
- What is the current and forecast sales demand?
- Why are we underperforming the market?
- Can you measure sales for specific consumer and trade segments?
- Is this new concept feasible?
- What is the best route to market to maximise exposure?
- What marketing claims and promotional strategies work best?
Capabilities
We help clients stay ahead stay ahead of the competition, spot new market trends and evaluate threats from emerging business models or channels to market in local and international markets.
We offer a range of services tailored to each clients’ needs. Our capabilities include:
- Dashboards
- Competitive intelligence
- New product analysis / landscape assessment
- Market attractiveness planners
- Forecasting models and scenario analysis
- Customer analytics
- Segmentation analysis
- Distribution and channel assessment
- Trade channel analysis
- Market entry strategy
Benefits
By combining qualitative methods including in-depth interviews and focus groups with quantitative methods such as surveys and modelling research techniques, we add to our analysis with innovative market, competitor and customer insights.
- Discover white space opportunities
- Prioritise the right markets, categories, channels
- Measure the potential of strategic priorities
- Use risk and feasibility analysis for commercial due diligence
- Identify decision makers and provide evidence to persuade
- Achieve leadership by keeping ahead of trends and changing preferences
- Discover new ideas to support innovation, strategy and the creative process
- Gain strategic and insider knowledge from case studies
